How to Add Multiple Product Links on TikTok

Showing off multiple products on TikTok is easy, but getting people to a specific link for each one can feel impossible with just a single spot in your bio. You're not missing a secret button, successfully driving traffic to different products just requires the right strategy. This guide breaks down every practical method to add multiple product links on TikTok, from using built-in features to smart, creator-tested workarounds.

Why One Link in Bio Isn't Enough

TikTok is designed for discovery and impulse, but its architecture can be a major roadblock for sales. The "one link in bio" rule creates a bottleneck for any creator or business with more than one product, service, or piece of content to share. Imagine a follower watching a video about your new skincare serum. They're excited and ready to learn more, so they tap the link in your bio, only to land on a page for a completely different product you featured yesterday. That tiny bit of friction is often enough for them to lose interest and close the app.

Each time a potential customer has to search your website for the item they just saw, your conversion rate drops. A seamless path from video to product page is essential. Without a system to manage multiple links, you're relying on your audience's patience and detective skills - a risky bet in the fast-paced world of social media.

The Central Hub: Your "Link in Bio" Tool

The single most effective solution to TikTok's one-link problem is a "link in bio" tool. These services allow you to create a simple, mobile-friendly landing page that houses all of your important links. Instead of sending followers to a single destination, you send them to a hub where they can choose their own adventure.

Think of it as a digital directory for your brand. On this single page, you can link to:

• Your top-selling products
• New arrivals or collections
• Your latest blog post or YouTube video
• Affiliate links
• Other social media profiles
• Email list sign-up forms

Tools like Linktree, Beacons, and Later's Linkin.bio make this incredibly easy. You simply add your desired links, customize the page to match your branding with colors and a profile picture, and you get one main URL. This is the golden link that you will place in your TikTok bio.

How to Get That Clickable Link in Your TikTok Bio

Before you can use a link-in-bio tool, you need the ability to add a clickable website link to your profile. This feature is only available for TikTok Business Accounts, but switching is free and only takes a minute.

If you have a personal account, here’s how to make the switch:

1. Go to your TikTok profile and tap the three lines in the top-right corner to open Settings and privacy.
2. Tap on Account.
3. Select Switch to Business Account and follow the on-screen prompts to choose a category that best fits your brand.

Once you're on a Business Account, adding your link is simple:

1. Go to your profile and tap Edit profile.
2. Find the Website field.
3. Paste your custom link-in-bio URL here and tap Save.

Now, that single link in your bio is a gateway to every product you want to promote.

Method 1: Use TikTok Shop for a Seamless Buying Experience

For brands selling physical products, TikTok Shop is the platform’s native e-commerce solution and the most direct way to link to multiple products. It allows eligible sellers to showcase products directly through in-feed videos, LIVEs, and a dedicated product showcase tab on their profile page.

When you tag a product in a video, a small shopping cart icon appears above your username. Viewers can tap this link to see product details, add it to their cart, and check out - all without ever leaving the TikTok app. This removes almost all friction from the buying process.

How to Get Started with TikTok Shop:

1. Sign up as a seller: You'll need to apply through the TikTok Shop Seller Center. Requirements can vary by region but generally involve being located in an eligible country and providing business documentation.
2. List your products: You can either upload your product catalog manually or connect your existing e-commerce platform like Shopify. This syncs your products, pricing, and inventory with TikTok.
3. Tag products in your content: Once you're approved and your products are loaded, you'll see a new "Add link" option when creating a video. From there, you can choose "Product" and tag one or more items from your catalog.

The benefit of TikTok Shop is massive: You meet customers right where they are. Someone can watch you unbox a new gadget, tap the product link on the video, and buy it in less than a minute. However, it’s not for everyone. The approval process can be a hurdle, and it primarily serves businesses with their own physical product lines.

Method 2: Give Clear Directions in Video Descriptions & Comments

Even with a link-in-bio tool, you still need to guide viewers from your compelling video to the correct product link. Remember, you can't put clickable links directly in a TikTok video's description or comments. The key is to use this space for clear, concise directions.

Vague instructions like "link in bio" are better than nothing, but they're not nearly as effective as specific directions. Your viewer just saw one specific product - they shouldn't have to guess which of the 15 links on your landing page is the right one.

Actionable Strategies for Clear Directions:

• Number Your Links: Organize your link-in-bio page like a menu. In your video description, you can say, "Find this jacket at link #1 in my bio!" This is incredibly simple and effective.
• Use Descriptive Names: Make sure the text on your link-in-bio page clearly matches the product. If your video is about the "Sunrise Alarm Clock," the corresponding link should say precisely that, not a generic "Shop Our New Collection."
• Pin a Comment with Instructions: The comment section is a great place to reinforce your directions. As soon as you post your video, add a comment like, "The red top is the first link in my bio & you can find the jeans at link #2! ✨" and then pin it so it’s the first thing people see.
• Use a Unique Code or Product Name: A great tactic is to call out a search term in your video. For example: "Go to the link in my bio and search for 'Varsity Jacket' to snag this one." This works well if you're sending people directly to your website instead of a link-in-bio page.

Method 3: Create a Shoppable, Clickable Video Feed

This is a more advanced strategy that combines the visual nature of TikTok with the functionality of a link-in-bio tool. Some link services allow you to build a clickable, shoppable replica of your TikTok (or Instagram) feed on your landing page. Instead of a list of text links, your audience sees your content thumbnails. They can simply tap on the image or video of the product they’re interested in, and they'll be taken directly to the corresponding URL.

Here’s how the user journey works:

1. A follower sees your video showcasing a trendy new pair of sneakers.
2. Your call-to-action is clear: "Shop everything you see in this video at the link in my bio."
3. They tap your bio link and land on a page that looks just like your TikTok profile.
4. They find the exact video thumbnail for the sneakers, tap on it, and are instantly redirected to the product page.

This method brilliantly bridges the gap between content and commerce. It maintains visual continuity, making it incredibly intuitive for the user to find what they're looking for. It eliminates the need for them to read through a list of links, relying instead on the visual cues they just saw in the video.

Best Practices for Driving an Audience to Your Links

Setting up your links is only half the battle. To truly succeed, you need to seamlessly integrate your call-to-actions (CTAs) into your content and optimize the user experience.

1. Use Verbal and Visual CTAs

Don’t just rely on the caption. Mention the "link in bio" verbally in your videos. Point upwards with your hands or use on-screen text overlays that say "Link in Bio" with an arrow. Reinforce your message through multiple channels within the same video to capture everyone's attention.

2. Keep Your Landing Page Organized

Your link-in-bio page should not be a junkyard of every link you've ever created. Prioritize and keep it clean.

• Place the most relevant or recent links at the top.
• Use clear, high-quality images for products or content if your tool allows it.
• Make sure the branding (colors, fonts, logo) on your landing page is consistent with your TikTok profile to build trust.

3. Update Your Links Systematically

Every time you post a video promoting a specific item, make a habit of immediately checking your link-in-bio page. Is that product linked? Is it easy to find? A few seconds of maintenance after posting can be the difference between making a sale and losing a potential customer to frustration.

Final Thoughts

Adding multiple product links on TikTok comes down to combining a smart link-in-bio tool with clear, consistent communication. Whether you're using the direct integration of TikTok Shop or guiding your audience with specific directions, the goal is always to create the shortest, most intuitive path from a viewer's discovery on their For You page to the product in their cart.

While the focus here has been on getting your links in front of the right audience, we know that managing the content itself is a huge part of the puzzle. At Postbase, our platform is built from the ground up to handle the demands of modern social media, particularly short-form video. The visual calendar helps you plan your promotional content across TikTok, Reels, and Shorts, ensuring your product features feel strategic, not random. It's designed so you can create content once, customize it for each platform, and get back to building your brand instead of fighting with a clunky scheduling tool.