How to Add a Manager to a Facebook Page

Bringing a new manager, social media specialist, or team member onto your Facebook Page shouldn't be a complicated process, but Meta's constant updates can make it feel that way. If you're trying to grant someone access without handing over your personal login details, you're in the right place. This guide walks you through the current, correct way to add a manager to your Facebook Page using the Meta Business Suite, step by step.

Why You Need a Proper System for Page Access

Before jumping into the "how," let's quickly cover the "why." Simply sharing your personal Facebook password with a contractor or new employee is a massive security risk. It gives them access to your private messages, personal profile, and every other group or page you manage. When they leave your company, changing the password becomes a messy ordeal, and you can never be sure who still has access.

Assigning official Page roles solves these problems by:

• Protecting Your Personal Account: Team members access the Page using their own Facebook accounts. Your personal information remains private and secure.
• Controlling Permissions: You can give people only the access they need to do their job - from full administrative control to more limited roles like creating ads or responding to comments.
• Maintaining Professionalism: It establishes a clean, professional workflow for onboarding and offboarding team members or agencies.
• Tracking Actions: You can see which admin or editor published a certain post or made changes to the Page, providing valuable oversight.

In short, using the official system is the only secure and scalable way to manage your team.

Understanding Facebook Page Roles and Permissions

Facebook has streamlined its page roles into a new structure within the Meta Business Suite. When you give someone access, you're essentially deciding how much control they have. The permissions range from basic task access to full control over the Page itself.

When you invite someone, you'll see a list of tasks they can perform. Here’s a simple breakdown of what these different permission levels generally mean:

• Content: The person can create, manage, or delete posts, Stories, and other content as the Page. This also includes the ability to manage comments and messages. This is a common level for social media coordinators.
• Messages and Community Activity: This allows someone to respond to Instagram Direct Messages, Messenger conversations, and comments on your posts. They can also manage community activity, like removing unwanted comments. Perfect for a community manager.
• Ads: This permission level allows them to create, manage, and delete ads for the Page. Ideal for a media buyer or advertising specialist.
• Insights: Gives access to view Page and post performance metrics. Anyone in a marketing role will likely need this to track and report on content success.
• Full Control (Admin): This is the highest level of access. Someone with "Full Control" can do everything listed above and manage Page settings, permissions, and linked accounts. Most importantly, they can add or remove other people from the Page, including other admins. Only give this level of access to trusted partners or key C-suite leaders.

For most day-to-day managers, a combination of Content, Messages, and Insights access is sufficient. Reserve "Full Control" for business owners or the head of marketing.

How to Add a Manager Using the Meta Business Suite: Step-by-Step Guide

Almost all Facebook Business Pages are now managed through the Meta Business Suite. Forget the old way of going through your personal profile - this is the central dashboard where all the management happens. If you follow these directions, you'll be set.

Step 1: Navigate to Meta Business Suite

First, log in to the Facebook account that has administrative access to your Page. Then, go directly to the Meta Business Suite by visiting business.facebook.com.

If you manage multiple Business Pages, make sure you’ve selected the correct one from the dropdown menu in the top-left corner.

Step 2: Find Your Page Settings

Once you’re in the dashboard for the correct Business Page, look for the main navigation menu on the far left. At the bottom of this menu, click on the "Settings" gear icon.

This will take you to the backend settings for your business account.

Step 3: Access the "People" Section

In the Settings menu, you’ll see another navigation column on the left. Click on "People." This is the control center for everyone who has access to your business assets (your Page, ad account, etc.). Don't confuse this with "Users" - you want the "People" section under Business Settings.

Step 4: Invite the New Person

On the "People" page, you'll see a list of anyone who currently has access. To add someone new, click the blue "Add People" button in the top right corner.

Step 5: Enter Their Email Address

A pop-up window labeled "Invite people" will appear. You need to assign access via the email address associated with their personal Facebook profile. Enter the person's business email address in the field provided.

Pro Tip: It's always a best practice to use their professional company email rather than a personal one (e.g., jane@company.com instead of jane.doe123@gmail.com). This keeps the process professional and clean.

Step 6: Assign Business Account Access (Important!)

This is where things can get a little tricky, but it's straightforward once you understand it. You first decide what level of access they have to your overall Business Account, not just the Facebook Page.

• Employee Access (Default): This is the safest and most common option. It means they can only work on the specific pages and ad accounts you assign to them.
• Admin Access: This gives them full control over your entire Meta Business Account, including billing info, business settings, and the ability to add and remove other people from the business itself. Only use this for business co-owners or top-level partners.

For a page manager, select "Employee access." Click "Next."

Step 7: Assign Access to Your Facebook Page

Now you're at the screen where you assign specific asset access. On the left, you'll see a list of assets associated with your business, like Pages, Ad Accounts, and Instagram Accounts.

Follow these steps:

1. In the left column, check the box next to your Facebook Page.
2. In the right column, toggle the switches for the permissions you want to grant this person. For a typical Page Manager role, you might toggle on "Content," "Messages," "Community Activity," and "Insights."
3. If this person truly needs full control (e.g., they will be managing your Business Page settings or permissions), turn on the toggle for "Full Control." But again, be very careful with this permission level.
4. Click "Next."

Review the specific permissions you've assigned on the final screen to make sure everything is correct. It will show a summary of their access.

Step 8: Send the Invitation

After reviewing the invitation, click the "Send Request" button. Facebook will send an email invitation to the address you provided. The person you invited will appear in your "People" list with a "Pending" status until they accept.

What the New Manager Sees

Once you send the invitation, the new manager will receive an email from Facebook with a link to accept the role. They’ll also get a notification within their Facebook account.

They simply need to click the link and follow the on-screen prompts. They'll be asked to confirm their name and log in to their personal Facebook account to verify their identity. Once they accept, their pending status will disappear from your "People" section, and they will have immediate access to manage the Page from their own account.

Best Practices for Securely Managing Your Page Roles

Adding a manager is just the first step. Proper management involves maintaining security hygiene for the long term.

• The Principle of Least Privilege: Don't give "Full Control" unless an individual absolutely needs it. Assign roles based on the person's specific day-to-day tasks. A community manager doesn't need access to your ad account, and a content creator might not need access to DMs.
• Conduct Regular Audits: At least once a quarter, go through the "People" section in your Meta Business Suite and review who has access. Remove anyone who is no longer with the company or anyone whose role has changed. Digital agencies often recommend this.
• Require Two-Factor Authentication (2FA): In your Business Suite Security Center settings, you can require everyone with access to your business account to have 2FA enabled on their personal Facebook profiles. This is one of the single most effective ways to prevent unauthorized access if someone's password is ever compromised.
• Use Business Manager for an Agency: If you're working with a marketing agency or freelancer, don't add them as individual people. Instead, they should request Partner access to your page via their own Meta Business Manager account. This creates a clean, professional separation and makes it easy to revoke access when your contract ends.

Final Thoughts

Bringing team members onto your Facebook page is an essential part of growing your brand, and Meta Business Suite provides a secure and organized way to do it. By assigning roles properly and conducting regular audits, you can share the workload effectively without ever putting your personal account or your business's assets at risk. Just remember to always grant the appropriate level of permission for the job.

Once your team is in place, the right tools make collaboration so much smoother. For example, trying to manage a flood of comments and DMs across multiple apps is a recipe for missed opportunities. At Postbase, we built a unified inbox where your entire team can reply to messages from every platform in one place. You can assign conversations, mark items as resolved, and keep community engagement from becoming a source of stress - letting your new manager focus on what they do best.