How to Add LinkedIn to WordPress

Connecting your professional LinkedIn presence with your WordPress website is a powerful way to build brand authority and drive targeted traffic. This guide walks you through several methods for integrating the two platforms, from simple manual embeds to fully automated solutions using plugins. We’ll cover how to add follow buttons, display your company feed, and even auto-publish your new blog posts directly to LinkedIn.

Why Should You Add LinkedIn to Your WordPress Site?

Before we get into the “how,” let’s quickly touch on the “why.” Connecting these two platforms isn't just about adding another social icon to your footer. It’s a strategic move to merge your content hub (WordPress) with your professional network (LinkedIn).

Here are the primary benefits:

• Boost Professional Credibility: Displaying your LinkedIn activity, recommendations, or company updates on your site adds a layer of professional validation. It shows visitors that you are an active and respected voice in your industry.
• Increase Follower Growth: By making it easy for website visitors to find and follow your LinkedIn profile or company page, you turn passive readers into engaged network connections.
• Drive Relevant Traffic: Automatically sharing your latest blog posts on LinkedIn introduces your content to a targeted professional audience, bringing high-quality visitors back to your website.
• Streamline Your Content Marketing: Automation tools eliminate the manual task of copying and pasting links. You can publish a post on WordPress and have it instantly shared with your LinkedIn network, saving time and maintaining a consistent content flow.

Think of it as creating a feedback loop. Your website showcases your expertise, driving visitors to connect on LinkedIn. In turn, your LinkedIn activity directs professional contacts back to your website to consume your content.

Method 1: The Manual Approach (No Plugins Needed)

If you prefer to keep your WordPress site lean and avoid adding extra plugins, you can still achieve a basic integration manually. These methods are simple, quick, and work with any WordPress theme.

Add a LinkedIn Icon to Your Social Menus

The simplest way to connect your site is by adding a link to your LinkedIn profile or company page. Most modern WordPress themes have built-in social media menu locations, often in the header or footer.

1. Navigate to Appearance >, Menus in your WordPress dashboard.
2. Select the theme’s designated "Social Menu" or create a new menu.
3. In the left-hand panel, open the "Custom Links" tab.
4. In the URL field, paste the full URL of your LinkedIn profile or company page (e.g., https://www.linkedin.com/in/yourname/).
5. In the Link Text field, type "LinkedIn."
6. Click "Add to Menu."
7. Drag the new menu item into the desired position and save your menu.

Your theme should automatically detect the link to linkedin.com and display the official LinkedIn icon instead of the text.

Embed a LinkedIn Post Directly

Have a popular LinkedIn post you want to feature on your website? LinkedIn makes it simple to embed individual posts into any WordPress page or post. This is great for showcasing testimonials, company announcements, or thought leadership content.

1. Find the LinkedIn post you want to embed.
2. Click the three dots (...) in the top-right corner of the post.
3. Select "Embed this post" from the dropdown menu.
4. A popup will appear with an HTML embed code. Click "Copy code."
5. In your WordPress editor, open the page or post where you want to add the embed.
6. Add a "Custom HTML" block.
7. Paste the copied code into the block.
8. Save or publish your post. The LinkedIn post will now appear beautifully styled within your content.

This method is perfect for adding social proof to your homepage, case studies, or "About Us" page without bloating your site with external scripts or plugins.

Method 2: Using WordPress Plugins for Advanced Integration

While manual methods are useful, WordPress plugins unlock much deeper and more automated integrations. They can help you add dynamic feeds, customized share buttons, and set up "set-it-and-forget-it" content syndication.

Display Social Sharing Buttons for LinkedIn

You want to make it effortless for readers to share your articles on their LinkedIn profiles. Social sharing plugins add buttons to your posts and pages, usually at the top, bottom, or in a floating sidebar.

A great lightweight and popular option for this is the Shared Counts plugin.

Step-by-Step Guide with Shared Counts:

1. Install and Activate: From your WordPress dashboard, go to Plugins >, Add New. Search for "Shared Counts," then install and activate it.
2. Configure the Buttons: Navigate to Settings >, Shared Counts. In the "Display" section, find the "Share Buttons to Display" field. Simply drag the LinkedIn button from the "Available Buttons" list to the "Displayed Buttons" list.
3. Choose Your Location: Scroll down to the "Share Button Location" settings. You can choose to display the buttons before the content, after the content, or both. For "Theme Location," check the boxes corresponding to the post types where you want them to appear (e.g., "Posts," "Pages").
4. Select a Style: Pick a button style that best fits your site's design. Shared Counts offers several clean, modern options.
5. Save Changes: Hit the "Save Changes" button. Now, your articles will have a prominent LinkedIn share button, encouraging readers to promote your content for you.

Automatically Publish New Posts to LinkedIn

This is arguably the most powerful integration. Automatically sharing your new blog posts to your LinkedIn profile or company page saves a tremendous amount of time and ensures your content reaches your professional network the moment it's published.

For this, a tool like WP LinkedIn Auto Publish or the more comprehensive Blog2Social works wonders.

Step-by-Step Guide for Post Syndication:

1. Install and Activate the Plugin: Choose your preferred auto-posting plugin, and install and activate it from the WordPress plugin repository.
2. Connect Your LinkedIn Account: After activation, you'll see a new menu item in your WordPress dashboard for the plugin. The first step will be to connect your LinkedIn account. This process typically involves logging into LinkedIn and granting the plugin permission to post on your behalf. Good plugins will allow you to authorize both your personal profile and any company pages you manage.
3. Configure Posting Settings: Once connected, you can set the default sharing preferences.
   • Post Format: Customize the message that accompanies your post link. Most plugins let you use placeholders like {TITLE}, {EXCERPT}, or {PERMALINK} to automatically pull information from your WordPress post.
   • Target Audience: If you've connected both a profile and a company page, you can select which one new posts should be published to by default.
   • Post Filtering: Some plugins allow you to set up rules, such as only auto-posting from specific categories or based on custom fields.
4. Publish and Forget: With the configuration complete, the process is now fully automated. The next time you publish a new blog post in WordPress, the plugin will automatically create and publish a new update on your selected LinkedIn profile or page, complete with your title, a link, and the featured image.

Display Your Company Feed on Your Website

Another popular integration is to display a live feed of your company's latest LinkedIn posts in your website's sidebar or footer. This keeps your site's content fresh and directs visitors to your company page.

Plugins like Smash Balloon Social Post Feed (formerly Custom Facebook Feed) often have extensions or Pro versions that support LinkedIn feeds. These tools are masters at creating beautiful, customizable, and responsive feeds.

How to Set It Up:

1. Install the Plugin and Connect LinkedIn: After installing a feed plugin that supports LinkedIn, you'll connect your LinkedIn company page via an API key, similar to the auto-posting setup.
2. Customize Your Feed: These plugins offer extensive customization. You can control the number of posts to display, hide or show captions, decide on the layout (e.g., grid, list), and style the colors to match your branding.
3. Embed with a Shortcode or Block: Once you've created your feed, the plugin will provide a shortcode (like [linkedin-feed]) or a dedicated Gutenberg block. Simply add this to any page, post, or widget area where you want the feed to appear.

Best Practices for a Seamless Integration

Now that you know the methods, here are a few final tips to make the integration as effective as possible:

• Place Buttons Strategically: Don't hide your share or follow buttons. The top of an article catches readers before they start, the bottom catches them when they're finished and most inspired, and a floating sidebar keeps the option constantly in view.
• Customize Share Messages: When using an auto-posting plugin, take a moment to customize the share message on a per-post basis. While defaults are great, adding a unique introduction or a relevant question can significantly boost engagement on LinkedIn.
• Choose the Right Destination: Sharing content to your personal LinkedIn profile is great for building your personal brand as a thought leader. Sharing to your company page is better for official announcements, product updates, and company news. Know your goal for each piece of content.
• Use a High-Quality Featured Image: LinkedIn is a visual platform. The featured image from your WordPress post will become the link preview image on LinkedIn. Make sure it's compelling, correctly sized (ideally 1200x627 pixels), and clearly branded.

Final Thoughts

Integrating LinkedIn with your WordPress site bridges the gap between your content creation hub and your professional network. Whether you choose a simple manual link, automated social sharing buttons, or a dynamic feed of your company updates, connecting these two platforms will enhance your brand authority, save you time, and drive meaningful traffic.

Creating excellent content for WordPress is the first step, and effectively promoting it on platforms like LinkedIn is the next. We designed Postbase with this workflow in mind. Instead of relying on a separate WordPress plugin, our visual calendar allows you to plan and schedule your LinkedIn content right alongside all your other social channels. It keeps your promotion efforts organized, consistent, and much simpler to manage, giving you a bird's-eye view of your entire social media strategy in one clean dashboard.