How to Add a Follow Button on a Facebook Business Page

Getting your Facebook Page visitors to become loyal followers is easier than you think, and it starts with a simple, powerful tool: the Follow button. This single button streamlines the process, removing friction and turning passive viewers into an engaged audience. In this guide, we’ll walk you through the exact steps to add or change the call-to-action button on your Facebook Business Page, whether you're using the New Pages Experience or the classic layout.

"Follow" vs. "Like": Why a Follow Matters More

Back in the day, the ultimate goal was to accumulate "Likes" on your Facebook Page. While it's a nice vanity metric, a "Like" doesn't automatically mean your content will show up in someone’s news feed. A "Follow," on the other hand, is a direct signal to Facebook that a user wants to see your updates. When someone follows you, they are subscribing to your content. This is the action that directly impacts your organic reach and helps build a consistent relationship with your audience.

Here’s the breakdown:

• Liking a Page: A user is showing support for your brand. By default, they also follow the page, but they can choose to unfollow it later while still "liking" it.
• Following a Page: A user is explicitly asking to see your posts in their feed. This is the action that directly impacts your organic reach and helps build a consistent relationship with your audience.

By switching your primary call-to-action button to "Follow," you make your main objective crystal clear. You're not asking for a thumbs-up, you're inviting them into your community to see the valuable content you create. This simple change focuses on what actually builds your brand long-term: an engaged audience.

How to Add a Follow Button on the New Pages Experience (Step-by-Step)

If your Facebook Page has been updated to the "New Pages Experience," the interface looks a bit different. It’s cleaner and more profile-like. Don't worry, changing the call-to-action button is still straightforward. Just follow these steps.

Step 1: Go to Your Facebook Business Page

Log into your Facebook account and navigate to the Business Page you manage. Make sure you are interacting as your Page, not your personal profile. You can switch between profiles by clicking your profile picture in the top-right corner.

Step 2: Locate the Action Button Menu

Right below your page's name and next to the "Like" button, you’ll see tabs like "Manage," and "...” (three dots). This is your main control hub. Click on the three dots (...) to open a dropdown menu.

Step 3: Click on "Edit Action Button"

From the dropdown menu, select "Edit action button." This will open up a pop-up window where you can manage your page’s main call-to-action.

Step 4: Change or Add Your Button

If you already have a button (like "Send Message" or "Shop Now"), you will first need to click "Change button." If you have no button set, you'll be taken directly to the selection screen. A list of available buttons will appear. Scroll through this list until you find the "Follow" option. Click on it to select it.

Step 5: Save Your Changes

After selecting "Follow," a confirmation screen might appear. Simply click the "Save" button. Facebook will update your page instantly. Your main call-to-action is now a clean, direct "Follow" button.

Step 6: Test Your New Button

To make sure everything looks right to the public, you can use the "View As" feature. Click the three-dot menu again and select "View as." This shows you how your page appears to visitors who don't manage it. You should see your new "Follow" button prominently displayed.

What If My Page Still Uses the Classic Layout?

Many pages haven't been migrated to the New Pages Experience yet, or some admins prefer the classic layout. If your page has a blue button directly under the cover photo, you're on the classic version. The process is just as simple.

1. Navigate to your classic Facebook Business Page.
2. Look for the blue call-to-action button below the right corner of your cover image. It might say something like "Send Message," "Learn More," or "Shop Now."
3. Hover your mouse over the button and a menu will appear. Click "Edit Button."
4. A pop-up window will open showing a list of different button categories and options.
5. Find and select the "Follow" option. It’s usually found under the "Follow, view gift card, order food or book now" section.
6. Click "Save." That's it! Your blue CTA button will now change to "Follow."

Beyond "Follow": Is There a Better CTA For Your Business?

While the "Follow" button is brilliant for content creators, community pages, and brands focused on building an organic audience, it's not the only option. Your call-to-action button should align directly with your main business goal. Think about the single most valuable action you want a visitor to take. Here are some other powerful options and when you should consider using them.

1. To Get People to Contact You

If your business relies on generating leads, appointments, or direct customer communication, these buttons are your best friends:

• Send Message: Perfect for businesses that provide customer service or sales advice through Facebook Messenger. It opens a direct line of communication.
• Call Now: A must-have for service-based businesses like plumbers, restaurants, or salons where an immediate phone call is the fastest way to get a booking.
• Contact Us / Send Email: Ideal if your sales process is more detailed and you want to direct leads to a contact form on your website or directly to your inbox.
• Get Quote: A fantastic option for custom services, B2B companies, or contractors where pricing isn't one-size-fits-all.

2. To Promote Your Products or Services

For e-commerce stores, restaurants, or service providers with online booking, these CTAs drive direct revenue:

• Shop Now / View Shop: Takes users directly to your online store or your Facebook Shop. If you want to drive sales, this is the most direct path.
• Book Now: Essential for businesses that run on appointments, such as hair stylists, consultants, or fitness classes. It integrates with Facebook’s appointment tools and other third-party scheduling platforms.
• Order Food: An obvious choice for restaurants and cafes that offer delivery or takeout through services like DoorDash or Grubhub.

3. To Drive App Downloads or Traffic

If you have an app or a significant online presence outside of Facebook, use these:

• Learn More: A versatile option that can lead to a blog post, a landing page, an "About Us" page, or any destination where you want to provide more information.
• Use App / Play Game: If you're promoting a mobile app or game, this CTA provides a direct link to the app store for easy downloads.
• Sign Up: Grow your email list or get sign-ups for a webinar by directing traffic to a newsletter registration page.

Your action button isn't set in stone. Feel free to change it seasonally or based on your current marketing campaigns. Running a big sale? Use "Shop Now." Promoting a new lead magnet? Switch to "Sign Up." Aligning your CTA with your active campaign is a smart strategy to get the most out of your page.

3 Quick Tips to Get More Clicks on Your Follow Button

Adding the button is half the battle, now you need people to click it!

1. Pin a Welcome Post: Create a compelling video or graphic that introduces your brand and pin it to the top of your page. In the description, add a clear call to action: "Loving our content? Hit that Follow button to make sure you never miss an update!"
2. Invite People Who React to your Posts: This is one of Facebook’s best-kept secrets for organic growth. When people react to your posts (like, love, laugh, etc.), Facebook gives you the option to invite them to follow your page. Make checking your post engagements a weekly habit. It’s an easy, non-spammy way to convert engaged browsers into followers.
3. Create Follow-Worthy Content: Ultimately, the button is just a gateway. The best way to earn followers is by consistently publishing content that is valuable, entertaining, or inspiring to your target audience. Give people a compelling reason to want more from you.

Final Thoughts

Setting your Facebook Page's call-to-action button to "Follow" is a simple but strategic move that focuses on what truly matters: building an audience that actively wants to see your content. It only takes a minute to update, but this change helps clarify your page’s purpose for every new visitor, encouraging the kind of engagement that leads to organic growth.

Of course, a "Follow" button is only as powerful as the content calendar behind it. To keep your new audience engaged, you need to deliver consistently great content. We built Postbase to make that process effortless, especially in today's video-first world. Our visual planner and rock-solid cross-platform scheduling were designed specifically for modern formats like Reels, Shorts, and TikToks, so you can stop wrestling with outdated tools and focus on what you're great at: creating.

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