How to Add a Facebook Page to Google My Business

You’ve polished your Google Business Profile and built a thriving community on your Facebook Page, but getting them to work together can feel like a missing link. You want customers searching on Google to easily find your active social hub. This guide breaks down exactly how to connect your Facebook page to your Google Business Profile using proven methods that drive traffic and unify your online presence.

First, Let's Clear the Air: Can You Directly Add a Facebook Link?

Let's address the most common question right away: Google Business Profile (formerly Google My Business or GMB) does not have a dedicated, clickable field specifically for "Facebook" or other social media profiles in its main dashboard. While Google sometimes automatically pulls social profiles into the Knowledge Panel for larger, well-established brands, for most local businesses there isn't a button you can press to make a Facebook icon appear on your listing.

Why is this? Google's primary goal for a business profile is to provide direct, factual information: your address, hours, phone number, and official website. It's built to be a direct line of contact and information, not just a directory of social links. Facebook, on the other hand, is seen as a third-party platform with constantly changing content like posts, comments, and discussions.

But don't worry. Just because there isn't a direct "Add Facebook" button doesn't mean you can't powerfully connect the two platforms. It just requires a more strategic approach. The following methods create strong, visible bridges between your Google listing and your Facebook audience.

4 Actionable Strategies to Link Your Facebook Page to Google My Business

Instead of looking for a simple input field, think of this as a marketing strategy. Here are four effective ways to promote your Facebook page right from your Google Business Profile.

Strategy 1: Use Google Posts to Promote Your Facebook Content

Google Posts are mini-updates that appear directly on your Business Profile in Search and Maps. They're one of the most underutilized but powerful features available. They're perfect for creating timely updates that can link directly to your Facebook Page, specific posts, or events.

Think of it this way: someone finds your business on Google. They see an update talking about a special offer, a live AMA session, or a new product gallery. The call-to-action button takes them straight to Facebook to learn more. It’s a seamless way to drive qualified traffic from a high-intent searcher over to your social community.

How to Create a Google Post Linking to Facebook:

1. Log into your Google Business Profile Manager.
2. From the menu, click on "Posts."
3. Choose the type of post you want to create: "Update," "Offer," or "Event." This is where you can get creative.
4. Craft your post. Add a compelling photo or video, write a catchy description, and most importantly, add a call-to-action (CTA) button.
5. For the CTA button, choose an option like "Learn More," "Sign Up," or "Book." Then, paste the URL to your Facebook Page, a specific Facebook post, or your Facebook Event page into the link field.
6. Click "Publish." Your post will now appear on your public Business Profile.

Examples in Action:

• For an "Offer" Post: A local cafe wants to promote a "Free Coffee Friday" deal available only to their Facebook followers. They could create an Offer post with the headline "Free Coffee This Friday!" and a description saying, "Get the secret code word from our latest Facebook post." The "Learn More" button would link directly to that specific Facebook post.
• For an "Event" Post: A fitness studio is hosting a Facebook Live Q&A with a personal trainer. They create an Event post in their Google Business Profile with the time and date, and the link takes searchers directly to the Facebook Event page where they can RSVP.
• For an "Update" Post: An artisan shop recently posted a photo gallery of their new inventory on Facebook. They can create an Update post on Google with a teaser image and text like, "See our latest arrivals first!" The "Learn More" button directs users to the Facebook album.

Strategy 2: The Website Field (For Businesses Without a Website)

If your business is just starting out and your Facebook Page is currently your only online presence, you can list your Facebook Page URL in the website field of your Google Business Profile. This is a stop-gap measure, but it's effective for ensuring searchers have at least one link to click.

Warning: If you have a professional website, always use your official domain in the website field. Your website is a more authoritative source of information and an asset you own. Funneling traffic from a valuable SERP listing to a third-party platform like Facebook instead of your own website is generally not a good long-term strategy for SEO and brand ownership.

When to use this method:

• You are a brand new business and don't have a website yet.
• Your business operates 100% through Facebook (e.g., a Facebook Marketplace seller or a community group).
• You are testing a business idea and using Facebook as a temporary landing page.

How to do it:

1. In your Google Business Profile Manager, click on "Edit profile."
2. Find the "Contact" section and look for the "Website" field.
3. Copy the full URL of your Facebook Business Page (e.g., https://www.facebook.com/yourbusinessname) and paste it into the field.
4. Click "Save."

The link may take a little time to be reviewed and go live. Once it does, clicking the "Website" button on your profile will take users directly to Facebook.

Strategy 3: Add the Link to Your Business Description

This is the simplest way to get your Facebook Page mentioned on your profile. You can include the raw URL of your page in the business description itself. However, it's important to know the drawback: this link will not be clickable. A user would have to manually copy and paste it into their browser.

While not ideal for driving direct clicks, it’s a good fallback for visibility. Someone reading your description will see that you have an active Facebook presence and can find you if they are motivated to do so.

How to craft it for your description:

Don't just drop the link. Weave it naturally into your description.

• "For daily updates, behind-the-scenes looks, and community discussions, find us on Facebook at facebook.com/yourbakery."
• "Check out our full portfolio and latest client testimonials on our Facebook page: facebook.com/yourdesignstudio."

Adding this provides context and gives people a clear reason to visit your page.

Strategy 4: Leverage Schema Markup on Your Website (Advanced)

For those with a website and a bit of technical comfort, this is the most professional and Google-friendly way to associate all your social profiles with your brand. Schema markup is a type of code (structured data) that you add to your website to help search engines understand your content better. By adding "SameAs" schema, you're explicitly telling Google, "This website, this Facebook page, and this Instagram profile all represent the same organization."

While it doesn't guarantee social profile links will appear in your Knowledge Panel, it significantly increases the chances, especially as your brand authority grows. This is what helps Google populate those little social media icons you see on prominent brand searches.

How it works:

You add a small snippet of JSON-LD code to the header of your website. Most modern website platforms like WordPress (with plugins like Yoast or Rank Math) or Squarespace have sections where you can easily add this code or even fill in your social profiles directly.

Here’s a basic code example you could adapt and add to your site's header:


<,script type="application/ld+json">,
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Your Business Name",
"url": "https://www.yourwebsite.com",
"logo": "https://www.yourwebsite.com/logo.png",
"sameAs": [
"https://www.facebook.com/yourfacebookpage",
"https://www.instagram.com/yourinstagramhandle",
"https://twitter.com/yourtwitterhandle"
]
}
<,/script>,


This method doesn't add a link to your Google Business Profile but rather strengthens the connection in Google's "brain," making it more likely that it will show your Facebook link alongside your business information in search results.

Final Thoughts

While you can't simply paste a Facebook link into a dedicated field on your Google Business Profile, you have powerful indirect methods. By using Google Posts to actively promote your Facebook Content and making your presence known through your business description, you can successfully guide searchers from discovering you on Google to joining your community on Facebook.

Streamlining your social media helps create the time needed for this kind of strategic work. At Postbase, we designed our platform to make planning, scheduling, and engaging with your audience on platforms like Facebook and Instagram feel effortless. Once your core social media content is planned out in our visual calendar, you have the bandwidth to focus on optimizing all the other customer touchpoints - like your Google Business Profile - that are vital for growth.