How to Add a Facebook Administrator

Giving someone else access to manage your Facebook Page is a big step, but a necessary one for growing teams, marketing agencies, and busy business owners. This guide will walk you through exactly how to add an administrator or assign other roles using Facebook's new Page Experience and the Meta Business Suite. We’ll also cover what each role means so you can give team members the access they need without handing over the keys to your entire account.

Before You Add an Admin: Understanding Page Roles

Meta has shifted how Page permissions work. Instead of the old, rigid roles like "Editor" or "Moderator," the new system is more flexible, breaking down access by platform and specific tasks. When you grant someone access to your Page, you'll choose between two main types: Facebook access or Task access.

Facebook Access (aka Full Control)

This is the new equivalent of the traditional "Admin" role. Someone with Full Control can do absolutely everything. Seriously, everything. This includes:

• Managing all settings, permissions, and adding or removing other people (including you!).
• Creating, managing, and deleting any content (posts, Stories, ads).
• Responding to comments and direct messages.
• Viewing all performance analytics (Insights).
• And most importantly, permanently deleting the entire Page.

You should only grant Full Control to people you trust completely, like a business partner or a top-level manager. Giving this level of access is a commitment, so be absolutely certain before you confirm it. For nearly everyone else on your team, Task access is the much safer and smarter option.

Task Access (Partial Control)

This is where the new system really shines. Instead of granting one-size-fits-all roles, you can give people permission to perform specific tasks. This is often called "granting the least privilege necessary," and it's a vital security practice. Why give someone the ability to delete your Page when they only need to schedule posts?

When you assign Task access, you can choose any combination of the following permissions:

• Content: Allows the person to create, manage, or delete posts, Stories, and Reels from your Page. They can also manage your content on other connected platforms like Instagram if you grant that permission.
• Messages: This lets them read and respond to direct messages sent to your Page's inbox, as well as messages to a connected Instagram account.
• Community Activity: Grants permission to review and respond to comments, remove unwanted comments, and manage replies to your content.
• Ads: Enables them to create, manage, and delete ads for the Page, along with viewing insights related to ad performance.
• Insights: Lets them view and analyze Page performance data, including post reach, audience demographics, and engagement metrics.

For example, you could give your community manager access to "Messages" and "Community Activity" so they can handle engagement, but not "Content" or "Ads." Or you could give a freelance content creator access to just "Content" so they can schedule posts without being able to run ads or see your financial settings. It puts you in control and keeps your Page secure.

Step-by-Step: Adding an Admin Through Meta Business Suite

For most Page owners, Meta Business Suite is the central hub for managing everything. The interface is clean and the process is straightforward. Here’s how to do it.

1. Navigate to Meta Business Suite

First, log into the Facebook account that is currently an administrator of the Page. Go to business.facebook.com. If you manage multiple businesses, be sure to select the correct Business Account from the dropdown menu in the top left.

2. Open Your Settings

Look for the gear icon labeled "Settings" in the bottom-left corner of the sidebar menu and click on it. This will take you to the main settings page for your Business Account.

3. Go to the "People" Section

In the "Users" section of the settings menu on the left, click on "People." This screen shows everyone who currently has access to your business assets, including your Facebook Page.

4. Invite a New Person

In the top right corner of the "People" screen, you'll see a blue button labeled "Add people." Click it to start the invitation process.

5. Enter Their Email Address

A popup window will appear asking for the person's business email address. It’s important to use the email address they use to log into their personal Facebook account. Using a different email might cause the invitation to fail. After entering the email, click "Next."

6. Assign Permissions

This is the most important step. On the next screen, you’ll choose what this person can do.

• For Task Access (recommended for most employees, freelancers, and agencies), leave the default selection ("Partial access") and check the boxes next to the tasks they need, like "Content," "Messages," or "Ads."
• For Admin Access, click on "Full control." Facebook will show you a prominent warning explaining that this gives them the ability to delete everything and manage all permissions. You'll need to double-check that this is what you truly want to do.

7. Review and Send the Invitation

After selecting the permissions, click "Next." The final screen will show a summary of the access you are about to grant. Take a moment to review it carefully. If everything looks correct, click "Send Request." An invitation will be sent to the email address you provided.

What Happens Next? The Invitation Process

The person you invited will receive an email and a notification on Facebook inviting them to join your Business Account. The invitation will be listed as "Pending" in your "People" section until they accept. They have 30 days to accept the request before it expires. Once they accept, their name will appear in your list of people, and they will be able to perform the tasks you assigned.

Adding an Admin from Your Facebook Page (Classic View)

While Meta pushes everyone towards the Business Suite, some users still prefer to manage roles directly from their Page interface. The steps are slightly different, but the outcome is the same.

1. Go to Your Facebook Page

Navigate directly to the Facebook Page you want to manage.

2. Access Your Page Settings

From your Page, look for the "Manage" button on the left sidebar. Click it, then scroll down in the "Professional Dashboard" menu and click on "Page Access."

3. Add a New Person

On the "Page Access" screen, you’ll see separate sections for "People with Facebook access" and "People with task access." To give full Admin control, click the "Add New" button next to "People with Facebook access."

4. Search for the Person

A popup box will appear. Click "Next," and then in the search bar, start typing the name or email address of the person you want to add. Facebook will search for their profile. Make sure you select the correct person, verifying with their profile picture.

5. Grant Full Control

Once you’ve selected the person, the next screen asks you to confirm the access you want to give them. To grant full admin permissions, you must toggle the option that says "Allow this person to have full control." This provides the same level of access as the admin role in the Meta Business Suite. A scary-looking list of what this permission includes will appear, read it, and then click "Give Access."

6. Confirm with Your Password

For security reasons, Facebook will ask you to enter your password to confirm that you are authorized to make this change. After entering your password and clicking "Confirm," the invitation will be sent.

Best Practices for Managing Your Page Admins

Simply knowing how to add someone is only half the battle. Managing your Page permissions intelligently is essential for long-term security and smooth operations.

1. Always Grant the Least Privilege Necessary

The golden rule of access management is to only give people the permissions they absolutely need to do their job. Avoid making everyone an admin "just in case." Your social media intern who schedules posts only needs "Content" access. Your ad manager only needs "Ads" and "Insights" access. This simple practice dramatically reduces the risk of accidental deletions, unauthorized posts, or a hacked account causing catastrophic damage.

2. Insist on Two-Factor Authentication (2FA)

The security of your Facebook Page is only as strong as the security of the personal accounts connected to it. Encourage - or better yet, require - everyone with access to enable two-factor authentication on their personal Facebook profiles. If an admin’s account gets compromised, 2FA is often the only thing standing between a hacker and complete control of your business Page.

3. Regularly Audit Your Page Roles

Make it a business practice to review who has access to your Page at least once a quarter, or immediately after a team member leaves your organization. It's easy for outdated permissions to pile up, creating unnecessary security risks. To remove someone, simply go back to the "Page Access" or "People" section, click the three dots next to their name, and select "Remove access." It's a five-minute check that can save you a world of trouble down the line.

4. Only Add People You Deeply Trust

It sounds obvious, but it has to be said: an Admin can remove you and lock you out of your own Page. You may never be able to get it back. Treat Admin access like you would the keys to your office or the combination to your safe. Only give Full Control to a handful of trusted partners or senior executives.

Final Thoughts

Adding an administrator to your Facebook Page is a fairly quick process once you know where to look. By taking a moment to understand the different levels of access, you can effectively delegate tasks while protecting your brand's valuable online assets. Whether you use the detailed controls in Meta Business Suite or the straightforward process on your Page, assigning the right permissions is the key to secure collaboration.

Delegating tasks like posting content is a fantastic first step, but trying to coordinate a content calendar across multiple social platforms for your entire team can still feel jumbled. When we built Postbase, we designed a simple, visual content calendar to solve just that. Our platform makes it easy to collaborate with your team so you can plan, schedule, and see all your content for Facebook, Instagram, TikTok, and more - all from one tidy dashboard. My team and I find that by centralizing the whole workflow, our users save hours and our team maintains consistency, no matter who on the team is hitting publish.