How to Add a Company Logo to LinkedIn

Displaying a professional logo on your LinkedIn Company Page is a small step that makes a huge impact, moving your page from an incomplete placeholder to a legitimate brand presence. This guide will walk you through exactly how to add your company logo, cover the specific dimensions you need, and provide simple tips for troubleshooting common issues. We’ll also touch on a few best practices to make your entire page look its professional best.

Why Your Company Logo on LinkedIn is Non-Negotiable

Before getting into the how-to, it’s worth quickly mentioning why this seemingly minor detail carries so much weight. Your logo is often the first visual handshake you have with a potential employee, client, or partner on LinkedIn. A missing or poorly formatted logo can look unprofessional and create a sense of distrust. It suggests the page is inactive or that the business doesn’t pay attention to detail.

Here’s what a great logo accomplishes:

• Builds Brand Recognition: It’s your visual signature. Consistency across platforms helps people recognize your brand instantly.
• Establishes Credibility: A crisp, clear logo signals that your business is established, professional, and active on the platform.
• Completes Your Profile: An incomplete profile (including a missing logo) can hurt your visibility in LinkedIn search results. LinkedIn prioritizes complete, well-managed pages.
• Shapes Employee Representation: When your employees list your company in their experience section, your logo appears next to their title. This turns every employee into a brand ambassador, carrying your visual identity across their network.

In short, it’s one of the easiest and most effective ways to solidify your brand’s digital presence.

Step-by-Step Guide: How to Add a Logo to Your LinkedIn Company Page

Ready to upload your logo? The process is straightforward, but you need to be an administrator of the page to make changes. Here’s exactly how to do it.

1. Access Your Company Page as an Admin

First things first: you must have the right permissions. You’ll need to be a Super Admin or Content Admin of your LinkedIn Company Page. If you aren't, you'll need to ask someone who is to either add the logo for you or grant you the appropriate access.

To get started:

• Log into your personal LinkedIn account.
• From your homepage feed, look at the left sidebar. Under "Recent," you should see your company page listed, or you can find it by clicking your profile picture in the top-right corner and looking under the "Manage" section. You can also simply search for your company in the search bar.
• Once you're on your Company Page, you should see it in "admin view," which gives you access to editing tools and analytics.

2. Navigate to the Editing Tools

In the admin view, you'll see an “Edit page” button with a pencil icon located just below your company’s name and follower count. Click this button to open the page editor.

3. Upload Your Company Logo

After clicking "Edit page," a pop-up window will appear with several tabs like "Page info," "Buttons," and "Community." You'll be on the "Page info" tab by default.

This is where you'll find the spots for both your logo and your cover image.

• Find the "Logo" section. You'll see a small square placeholder with a pencil icon.
• Click the pencil icon to open the file uploader.
• Select your logo file from your computer. Choose a high-quality version that meets LinkedIn’s specifications (more on that next).

4. Check the Preview and Save

Once you’ve selected the file, LinkedIn will show you a small preview of how it will look. If you’re happy with it, click the "Save" button at the bottom of the pop-up window. Your logo should now be live on your Company Page.

And that’s it! Your page now has a professional, branded look.

LinkedIn Image Specifications: Getting It Right the First Time

Uploading an image that doesn't fit the platform's requirements is a common source of frustration. Logos can appear blurry, stretched, or poorly cropped. To avoid this, always format your images correctly before you upload them. Here are the latest specifications for LinkedIn Company Pages:

Company Logo Specs

• Recommended Dimensions: 300 x 300 pixels (This is the minimum, a larger square image like 400 x 400 will also work well).
• File Type: PNG or JPG. PNG is often recommended for logos as it supports transparency, which can prevent a clunky white box from appearing around your design.
• Maximum File Size: 8 MB.

Cover Image (Banner) Specs

While you're updating your logo, don't neglect your cover image. This is the large banner at the top of your page and a prime piece of branding real estate.

• Recommended Dimensions: 1128 x 191 pixels. This is a very wide, thin rectangle, so you need to design with these specific proportions in mind.
• File Type: PNG or JPG.
• Maximum File Size: 8 MB.

Pro-Tip: When designing your cover image, remember that your company logo will partially overlap it on the left side (on desktop view). Keep any important text or visual elements placed away from that lower-left corner to avoid being obscured.

Common Problems and Troubleshooting Tips

Even with the right steps, you might run into an issue. Here are some of the most common problems and how to quickly resolve them.

Problem: "My logo looks blurry or pixelated after uploading."

Solution: This almost always happens when the source image is too small. LinkedIn compresses images upon upload, and if your starting file is low-resolution, the final result will be blurry. Go back to your original logo file and make sure you're exporting a version that is at least 300x300 pixels. A 500x500 or 800x800 pixel square will look even cleaner.

Problem: "LinkedIn won't accept my file."

Solution: The culprit is usually the file type or size. Double-check that your file is a PNG or JPG and is under 8 MB. If your logo is in another format (like SVG, GIF, or TIFF), you'll need to convert it first using a design tool like Canva, Photoshop, or a free online converter.

Problem: "I don't see the 'Edit page' button."

Solution: This means you aren’t an admin for the page. The button is only visible to users with Super Admin or Content Admin roles. Reach out to the person who manages marketing, HR, or IT at your company and ask for admin access or for them to add the logo for you.

Problem: "My logo is getting cut off or cropped weirdly."

Solution: This happens when your logo is not a perfect square. LinkedIn forces the image into a square-shaped container. If you upload a rectangular logo, it will either be cropped or a strange border might be added. The fix is to edit the logo file and add some padding to make the canvas square before uploading. For example, if your logo is 800x400 pixels, place it on a blank 800x800 pixel canvas before exporting.

Beyond the Logo: Branding Best Practices for Your LinkedIn Page

Adding your logo is a fantastic start, but it's just one piece of the puzzle. To create a truly professional and engaging Company Page, extend your branding efforts with these simple strategies.

• Create a Cohesive Cover Image: Don't just slap a random photo in the banner spot. Design a cover image that complements your logo. It can showcase your tagline, feature your product, highlight your company culture, or promote an upcoming event. Use your brand colors and fonts to create visual consistency.
• Write a Compelling Tagline: The tagline sits right under your company name and is one of the first things a visitor reads. In 120 characters, clearly communicate what your company does and who it helps. Avoid generic corporate jargon.
• Fully Complete the "About" Section: Use this space to tell your company's story. Talk about your mission, your values, and what makes your products or services unique. This is your chance to connect with your audience on a deeper level. Use keywords that potential customers or new hires might search for.
• Customize Your Call-to-Action (CTA): LinkedIn lets you customize the main CTA button on your page. Options include "Visit website," "Contact us," "Learn more," "Register," and "Sign up." Choose the one that best aligns with your primary business goal for the platform.

Final Thoughts

Adding your logo to your LinkedIn Company Page is a foundational task that anchors your brand’s professionalism on the platform. By following these straightforward steps and paying attention to the right specifications, you can present a polished, credible, and instantly recognizable profile to the world.

Once your branding is locked in, the real work begins: planning and scheduling content that reinforces that brand identity. At Postbase, we believe managing your content shouldn't be about fighting with your tools. We built a platform designed for the way social media actually works today, with features like a beautiful visual calendar and rock-solid scheduling across all platforms - including LinkedIn. This helps you keep your content consistent and your brand looking sharp without the headaches.