How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

Giving someone access to your Facebook Page feels like handing over the keys to your business - it’s a big deal. Whether you're hiring a new social media manager, partnering with an agency, or bringing on a co-founder, knowing how to properly add and remove people is essential for keeping your brand secure and your workflow smooth. This guide will walk you through exactly how to manage your Page admins, explain the different permission levels you can grant, and cover some best practices to avoid common headaches.
One of the most common mistakes business owners make is giving everyone full "Admin" access. This is the digital equivalent of giving every new employee a master key that unlocks every door, including the CEO’s office and the company safe. Facebook, now Meta, has a much more granular system that allows you to give people just the right amount of access they need to do their jobs without putting your Page at risk. This is often called the "Principle of Least Privilege," and it's a smart security practice.
Here’s a breakdown of the primary access levels you’ll find in the modern Pages experience, typically managed through Meta Business Suite:
This is the highest level of permission. Someone with full control can do absolutely everything, which includes:
When to use it: Only grant this level of access to a very small number of trusted individuals, like a business co-owner or a key managing partner. Think of it this way: if this person could be trusted with the PIN to your company debit card, they can probably have full control. Otherwise, they should get partial control.
This is the most flexible and secure option for team members, contractors, and agencies. Instead of giving them the keys to the entire kingdom, you can choose specific tasks they are allowed to manage. This allows you to delegate work without handing over final control.
You can grant access to any combination of the following:
When to use it: This should be your default choice for almost everyone. A social media manager might get access to Content, Messages, and Insights. An ad agency might only get Ads and Insights. A customer service representative might just get Messages &, Community Activity. You tailor the role to the job.
Meta has been pushing everyone towards Meta Business Suite, so the process for adding people now primarily happens there rather than on the classic Facebook page settings. The steps are slightly different depending on whether you're on a computer or your phone.
This is often the easiest and clearest way to manage Page roles, as you can see all the options laid out on a larger screen.
Pro-Tip: Always give the person a heads-up that an invitation is coming to their email so they know to look for it and accept promptly.
Sometimes you need to add someone while you're on the go. The process is similar using the mobile app.
Just as important as adding people is knowing how to remove them. When an employee leaves, a contract with a freelancer ends, or an agency partnership concludes, you should remove their access immediately. This prevents any accidental posts, unintentional access to private messages, or, in the worst-case scenario, malicious actions from a disgruntled ex-colleague.
Following a few simple rules can save you significant trouble down the road and make your Page management more secure and professional.
Only give team members the specific permissions they need to do their jobs. A content creator doesn't need to see ad spending, and an ad manager doesn't need to answer DMs. Take the extra 30 seconds to assign partial control - it's always the smarter choice.
What happens if the only person with full Admin control leaves the company, loses access to their Facebook account, or unfortunately passes away? The Page can be left in an administrative lockbox, nearly impossible to recover. To prevent this, always have at least two trusted founders or owners assigned with Full Control as a vital backup.
Set a calendar reminder every quarter to review everyone who has access to your Facebook Page. Go to the "People" section in Business Suite and ask yourself for each name on the list: "Does this person still actively need this level of access to do their job?" If the answer is no, remove or downgrade their permissions right away.
When you invite someone via email, you have a professional record of the invitation, and it decreases the chances of adding the wrong "John Smith" from a name search. Always ask for their work email address when getting them set up.
Properly managing who has access to your Facebook Page is a foundational skill for any modern business. By understanding the different roles, following a clear process in Meta Business Suite, and regularly auditing permissions, you build a secure foundation for your team to collaborate and grow your brand's presence effectively.
Once your team is in place, streamlining everyone's workflow is the next big step forward. This is exactly why we built Postbase. After setting up user permissions, you need a tool that lets your team collaborate without tripping over each other. With our visual content calendar for easy planning, a unified inbox for managing comments and DMs, and built-in analytics, we give your team a single, clear dashboard to work from. It's about giving your trusted admins the right tools to do their best work, simply and efficiently.
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.
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