How to Add an Admin to a Pinterest Business Page

Thinking about handing over some of the pinning duties for your brand? You've come to the right place. This guide walks you through exactly how to add an admin or other team members to your Pinterest Business account, what each permission level means, and how to manage your team securely. Let's get your collaborators set up so you can get back to creating.

Why You Should Add Other People to Your Pinterest Page

Running a Pinterest Business account is more than just pinning pretty pictures. It involves strategy, content creation, analytics, community management, and paid advertising. Trying to juggle it all alone is a fast track to burnout. Bringing colleagues, virtual assistants, or agency partners into the fold isn't just about delegating tasks, it's a strategic move to grow your presence.

When you add help, you can:

• Share the workload: Divide tasks like creating Pins, scheduling content, and responding to comments. This frees you up to focus on the big-picture strategy.
• Get more creative ideas: Another person brings a fresh perspective. Your teammate might spot a trending audio or Pin format you missed, sparking new ideas for your content calendar.
• Maintain consistency: When one person is sick or on vacation, someone else can step in to keep the content flowing without missing a beat. This consistency is vital for keeping an audience engaged.
• Improve security: Instead of sharing your personal login credentials (which is a major security risk), you can grant specific access levels to team members. When they no longer work with you, you can simply revoke their access with a single click.

Understanding Pinterest Roles and Permissions

Before you start sending invites, it's important to understand the different roles available. Pinterest offers granular control, allowing you to give people access only to the tools they need. This is the principle of least privilege in action - it keeps your account secure by limiting what each user can do.

Here’s a breakdown of the roles you can assign from a Pinterest Business account:

Admin

This is the superuser with the highest level of access. An Admin has the keys to the castle. They can do everything the business account owner can do, including:

• Edit the business profile information.
• Add, edit, or remove other team members (including other admins).
• Manage billing information and run ad campaigns.
• Create and manage Pins, boards, and product catalogs.
• Access all analytics and review performance.
• Claim the website and connect other apps.

Who to assign this role: Co-founders, trusted business partners, or the head of your marketing department. Be very selective about who gets Admin access.

Community Manager

The Community Manager role is perfect for the person responsible for engaging with your audience. Their permissions are focused on interaction and conversation.

• They can send messages as the business.
• They can comment on Pins and respond to comments.
• They can view, create, and manage Pins and boards.
• They cannot access settings, ads, or analytics dashboards.

Who to assign this role: Social media managers, virtual assistants, or customer service representatives who handle community engagement.

Ads Manager

If you're running paid campaigns, the Ads Manager role gives someone the exact tools they need without giving them full control over your organic content or account settings.

• They can create, edit, and publish ad campaigns.
• They can view all analytics related to Promoted Pins and overall performance.
• They can add and manage billing information.
• They cannot manage organic Pins, boards, or profile settings.

Who to assign this role: A media buyer, a digital marketing specialist, or your ad agency partner.

Analyst

The Analyst role provides read-only access to your data. This person can measure performance and generate reports without being able to make changes.

• They can view Pin Stats and Audience Insights.
• They can also access the Conversion Insights dashboard to see how Pinterest drives results for your website.
• They can't create or edit Pins, boards, ads, or account settings.

Who to assign this role: A marketing analyst, an SEO consultant, or a stakeholder who needs to track performance but not manage the content.

Finance

The Finance role is tightly focused on the financial side of advertising. It's a safe way to grant access to a person who manages company credit cards or an accounting team.

• They can view billing history and add billing information.
• They cannot view, create, or manage ads or Pins.

Who to assign this role: A member of your finance team, a company accountant, or your business manager who handles invoices and payments.

Catalog Manager

The Catalog Manager role is specifically designed for e-commerce businesses using Pinterest Shopping features.

• They can manage data sources (product feeds) and create and manage Product Groups.
• They can create Shopping Ads and manage Promoted Pins.
• They cannot edit the business profile, add or remove other team members, or access billing information.

Who to assign this role: The member of your team who manages your product catalog and product groups for Shopping campaigns.

Quick Checklist: Which Role Do You Need?

• For creating and managing organic content and engagement? Give them Community Manager access.
• For just viewing analytics and tracking performance? Give them Analyst access.
• For setting up and managing ad campaigns? Give them Ads Manager access.
• For managing your product catalog for Shopping? Give them the Catalog Manager access.
• For taking care of everything? Grant them Admin access, but be careful.

The Step-by-Step Guide to Adding Someone to Your Pinterest Business Account

The actual process of adding a team member is straightforward. Here is how to do it, step-by-step.

Step 1: Log In and Navigate to Settings

1. Log into your Pinterest Business Account and click on the down arrow in the top-right corner.
2. Click on Settings from the dropdown menu.

Step 2: Navigate to Your Account Settings

1. In the left-hand menu bar, click on Employees.
2. This will take you to the Employees dashboard where you can see anyone currently added and invite new people.

Step 3: Invite the Employee and Select Their Role

1. On the Employees dashboard, click the highlighted Add employee button.
2. Enter the person's Pinterest username or email address in the pop-up window that appears.
3. Enter the person's job or unique function in your organization, or the project their Pinterest tasks fall under if an external contractor.
4. Select the appropriate role from the dropdown menu (Admin, Analyst, etc.). Take a moment to re-familiarize yourself with the roles described earlier to avoid giving out too much access.

Step 4: Send the Invitation

1. Click the Add team member button to send the invitation. Pinterest will automatically send an email to the team member's email address showing them how to accept the request.

Step 5: The New Employee Needs to Accept

1. The person you invited must open the email and click the confirmation link to be added to your account. If they don't have a Pinterest account, they will be prompted to create one before they can access their role.
2. The invitation will show as "Pending" status on your dashboard until they accept. Once they are successfully added, their name and role will show in your list of Active Employees.

Managing Your Team: How to Edit or Remove Roles

Adding team members is step one, but equally important is knowing how to manage their access over time. It is a smart practice to set end dates and regularly audit account access to keep your account secure.

Editing Employee Permissions

If someone's role changes or they need access to different tools, you can easily edit their permissions.

• Go back to the Employees dashboard in your settings.
• Find the person in your list and click on the edit icon (usually three dots or a pencil icon) next to their name.

A window will appear showing their current role selection, and you can choose a new one from the dropdown menu.

• Confirm your change. The changes will be applied immediately.

Removing Access Completely

When an employee, contractor, or partner leaves the team, it's critical to revoke their access immediately to maintain security.

• Like editing permissions, go back to the Employees dashboard.
• Find the person in your list and click on the trash can icon next to their name.

Pinterest will ask you to confirm that you want to remove the user. Click Yes, and this person's access to your Business Account will be revoked immediately.

Managing the team effectively is more than just access, it's also about making sure the right people have the right tools at the right time, which makes the difference between productive teams and security incidents.

Best Practices for Sharing Pinterest Access Securely

Granting team members access to your Pinterest Business Account makes collaboration more efficient, but it also opens the door to potential security risks if you don't follow best practices.

• Use Unique Email Addresses: Always invite team members using their company-issued email address, not personal accounts. This helps separate work and personal accounts and makes it easier to manage off-boarding their access when they leave the company.
• Grant the Minimum Access Necessary: The principle of least privilege suggests that you should only give someone the permissions they need to perform their job. The assistant scheduled to run your Open House ad for two weeks in May on your real estate boards doesn't necessarily need "Ads Manager" level of permission year-round, just for the campaign dates. This action reduces the risk of accidental or intentional errors in your campaigns.
• Regularly Audit Your Employees: Once a month or a quarter, set a calendar reminder to review your "Employees" list. Remove access for anyone who no longer works with your team, or edit access to reflect new roles.
• Establish Clear Communication Workflows with Your Team: Make sure everyone knows what they are responsible for. This helps avoid confusion about who should be handling duplicate pinning or overlapping ad campaigns so everyone stays on the same page.

With these practices in place, your marketing team can operate smoothly, and your organization can effectively manage its workflows. Creating solid company policies for adding new pins, responding within an agreed time frame for a pin when engaging back online, and running analytics based on established KPIs all contribute to greater business efficiency.

Final Thoughts

Adding team members with different roles to your Pinterest Business account is a straightforward way to scale your operations, share the workload, and grow your brand. Assigning the right role to each person, from Admin to Community Manager, ensures your team is secure and operations run smoothly without breakdowns.

With an organized team, you’re in a great position to manage Pinterest alongside all your other social platforms without getting overwhelmed. Many teams use a tool built to see at a glance all work scheduled for the day on a central visual calendar, so there is no disconnect. This allows team members to work more freely, creating a collaborative and inclusive shared working environment that doesn't involve jumping back and forth between different platform apps. You can try Postbase for yourself, its tools really help a social media marketing professional effectively manage a growing team with a unified command center.