How to Make Sections on Pinterest

Organizing your Pinterest boards can transform a chaotic collection of ideas into a streamlined, user-friendly library, and Pinterest Sections are the ultimate tool for the job. Mastering this simple feature is a game-changer for casual Pinners, content creators, and businesses alike. This comprehensive guide will walk you through exactly how to create, use, and strategize with Pinterest Sections to organize your ideas, improve your workflow, and build a more professional-looking profile.

What Exactly Are Pinterest Sections?

Think of your Pinterest boards as digital binders where you collect everything on a broad topic. For example, you might have a board called "Home Renovation Ideas." Over time, this board can become a jumble of hundreds of Pins for kitchens, bathrooms, flooring, and paint colors.

Pinterest Sections are like the tab dividers within that binder. They are sub-folders inside a single board that let you group related Pins together. So, within your "Home Renovation Ideas" board, you could create sections like:

• Kitchen Backsplashes
• Living Room Layouts
• Cozy Bedroom Decor
• Bathroom Tile Inspiration

Instead of endless scrolling, you and your followers can jump directly to the category that interests them most. This small organizational shift makes your profile immensely more valuable and easier to navigate.

Why You Should Be Using Pinterest Sections

Beyond simple tidiness, using sections offers strategic advantages for growing your brand or simply making your personal planning more efficient.

• Better User Experience: When a follower lands on one of your boards, sections help them quickly find what they're looking for. A potential client is much more likely to explore a board for "Branding & Design Tips" if it's cleanly divided into sections like "Logo Inspo," "Color Palettes," and "Font Pairings."
• Improved Content Organization: For businesses and creators, sections are perfect for building "content hub" boards. Imagine a food blogger with a single board titled "Our Best Recipes." With sections, they can categorize every recipe pin under "30-Minute Meals," "Vegetarian Dinners," "Desserts," and "Holiday Feasts," making it incredibly easy for their audience to binge on their content.
• Streamlined Personal Planning: If you're using Pinterest for personal projects, sections are your best friend. Planning a wedding becomes simpler when your "Wedding Ideas" board has sections for "The Dress," "Venue Decor," "Cake Designs," and "Guest List Management."

How to Make Sections on Pinterest: A Step-by-Step Guide

Creating sections is straightforward, but the process looks slightly different depending on whether you're using a desktop or the mobile app. Here’s a breakdown for both.

How to Add Sections on a Desktop

If you're organizing your profile from your computer, follow these simple steps:

1. Navigate to your Pinterest profile and click on the board where you want to add sections.
2. Once you're inside the board, look for the "Organize" button located just below the board's title and description. Click on it.
3. You now have two options: you can select Pins to move or you can create a new section first. To add a section, simply find and click the "Add section" option on the left-hand side of your pins.
4. A blank field will appear. Type in a clear, descriptive name for your section. For example, if you're on a "Digital Marketing" board, you might name your section "Email Marketing Strategies."
5. Hit the "Add" button, and your new, empty section will appear at the top of your board. You can now follow the steps below to start adding Pins to it.

Pro Tip: The best time to organize is when you're creating a board. Before you start Pinning, think about the 3-5 sub-categories you'll need and create those sections right away.

How to Add Sections on the Mobile App (iOS & Android)

Organizing on the go is just as easy using the Pinterest mobile app. The buttons are in a slightly different place, but the process is nearly identical.

1. Open the Pinterest app on your phone and tap your profile icon to go to your "Saved" tab.
2. Select the board you wish to organize.
3. At the top of the screen, you'll see a plus sign (+) icon, often located next to the settings cog or within an overflow menu (...). Tap it.
4. From the menu that appears, tap "Section."
5. Give your new section a name and then tap "Next." You'll then be given the option to select some existing Pins from that board to add into your new section.
6. Tap "Move" to move the Pins, and you're done! Your new section is now live on your board.

How to Move Pins into Your New Pinterest Sections

Once you've created your sections, you need to populate them. You can either move existing Pins in your board or save new Pins directly to a section.

Moving Existing Pins (The "Organize" Tool)

1. Go to the board containing the Pins you want to move.
2. Click or tap the "Organize" button.
3. Your Pins will now have a grey border. Simply click or tap on all the Pins you want to move into a single section. A checkmark will appear on each selected Pin.
4. As you select Pins, a menu will appear at the bottom (desktop) or top (mobile) of your screen. Click or tap "Move."
5. A list of your sections (and other boards) will pop up. Select the section you want to move the Pins to.

The Pins will be instantly transferred. This method is incredibly efficient for cleaning up large, messy boards in just a few minutes.

Saving New Pins Directly to a Section

You can also be organized from the start. When you find a Pin you want to save:

1. Click the red "Save" button.
2. A dropdown menu will ask you to choose a board. Select the board that has your sections.
3. Once the board is chosen, another dropdown will appear just below it. This will list all the sections within that board.
4. Select the appropriate section, and the Pin will be saved directly there.

Smart Strategies for Using Pinterest Sections for Your Brand

Sections aren't just for neat-freaks, they can be a powerful part of your social media marketing strategy. When used thoughtfully, they can increase engagement, drive traffic, and solidify your brand's authority.

1. Create a "Best Of" Content Hub

This is arguably the most powerful strategy for creators. Create a single board titled "[Your Brand Name] Blog" or "Start Here." This board will house every piece of content you create. Then, use sections to categorize it all by topic.

Example: A B2B marketing firm might have a board named "Our Marketing Insights." Sections could include:

• Content Marketing Tips
• Social Media Strategy
• Lead Generation
• SEO Best Practices

When users discover one of your Pins and land on this board, they're not just seeing one blog post - they're seeing your entire library, neatly organized. This encourages them to explore more of your content and follow your profile.

2. Build a Visual Product Catalog

For an e-commerce business, Pinterest is a visual search engine. Use sections to make your product boards function like an online store catalog. Instead of one massive "Shop Our Store" board, organize it for discoverability.

Example: An online clothing boutique has a board for their "Summer Collection." The sections could be:

• Summer Dresses
• Swimwear & Cover-Ups
• Sandals & Espadrilles
• Accessories & Bags

This allows shoppers to browse by category, mimicking the experience on an e-commerce website and reducing friction on their path to purchase.

3. Organize by Service Offering or Theme

If you're a service-based business, use sections to break down what you do and show off your knowledge. Group inspiration and resources based on the specific services you offer or the themes your brand revolves around.

Example: An interior designer could have a "Portfolio" board with sections for each project ("The Downtown Loft Project," "The Suburban Home Remodel"). Or they could have an inspiration board called "Design Styles" with sections like:

• Modern Farmhouse
• Scandinavian & Minimalist
• Mid-Century Modern
• Bohemian Coastal

Board Sections vs. New Boards: When to Use Each

A common question is whether you should create a new section on an existing board or create an entirely new board for a topic. Here's a simple framework to help you decide.

Use a NEW BOARD When:

• The topic is broad and distinct. "Dinner Recipes" and "Home Workouts" have little overlap and deserve their own separate boards.
• You can Pin at least 20-30 relevant ideas immediately. A board needs a solid base of content to be discoverable and useful.
• It targets a different keyword cluster. For SEO, separate boards allow you to optimize each one for a unique set of primary keywords in the title and description.

Use a SECTION When:

• The topic is a specific sub-category of a broader board. "Chicken Dinner Recipes" fits perfectly as a section within the larger "Dinner Recipes" board.
• You only have a handful of Pins for the topic. Creating a new board with just 5 Pins can make your profile look sparse. It's better to group niche ideas into sections on a more popular board.
• You want to offer more detailed organization on a single, high-traffic board. Sections help users dive deeper into a big topic they're already interested in.

Final Thoughts

By using Pinterest Sections, you effectively clean up your profile, give your visitors a much better user experience, and organize your own digital workflow. Taking 30 minutes to divide your most popular boards into logical sub-categories pays dividends by making your content more accessible and your brand appear more professional and organized. It’s a simple feature with a surprisingly large impact on how your profile is perceived.

Once you have your boards and sections beautifully organized, keeping them consistently filled with fresh content is the next logical step. I've found that using a visual planner like Postbase is a lifesaver. We designed it so you can see your entire Pinterest content calendar at a glance, drag and drop to reschedule Pins, and plan weeks or months ahead not just for Pinterest, but for all your social platforms, without getting lost in spreadsheets.