How to Add an Account on Facebook

Thinking about adding another Facebook account? You're not alone. Whether you're launching a new business, managing pages for clients, or simply want to keep different online identities separate, handling multiple accounts is a common need. This guide will walk you through the correct ways to add and manage different types of accounts, from setting up a second profile to handling multiple business pages like a pro.

Understanding Facebook's Rules: One Personal Profile Per Person

First, let's get one very important technicality out of the way. Facebook's terms of service have historically stated that each person is only allowed one personal profile. This rule was put in place to maintain authenticity and cut down on spam, fake accounts, and online harassment. Your personal profile is meant to be *you* - your authentic, real-world self.

Trying to fly under the radar with two separate personal profiles (e.g., "John Smith" and a second profile for "Johnny Smith" with a different email) is a violation of these terms. If Facebook discovers it, they might merge the accounts, suspend one, or even deactivate both without warning. For years, the *only* proper way to create a second presence for your side hustle, band, brand, or business was to create a Facebook Page linked to your one personal profile.

However, times are changing. Facebook (now Meta) recognizes that people have different friend groups and interests. They recently began rolling out a feature that allows a single user to create multiple personal profiles under one main account. Let's look at how this works, alongside the professional methods for business.

The Easy Way: Using Facebook's Multi-Profile Feature

To give users more control over what they share and with whom, Facebook is testing a feature that allows a single user to create up to four additional personal profiles connected to their original account. This is a game-changer if you want to separate your professional network from your personal friends or dedicate a profile to a specific hobby without building a formal "Business Page."

Each new profile will have its own unique name and @username, and it will start with a clean slate - meaning it won't have any of the friends or followed pages from your main profile. Think of it as having different rooms in the same house. They're all connected to you, but they serve different purposes.

How to Add a New Personal Profile (If You Have Access)

This feature is still rolling out, so not everyone will have it yet. Here’s how you can check and set it up:

1. Log into your Facebook account on a desktop browser.
2. Click on your profile picture in the top-right corner of the screen.
3. Look closely at the menu that appears. If you see an option that says "Create another profile" or an icon for "See all profiles," then you have access.
4. Click "Create another profile" and follow the on-screen instructions. You'll be asked to choose a unique Profile Name and @username. Remember to keep names policy-compliant (no impersonation or offensive terms).
5. Once created, you can customize this profile with its own picture, bio, and posts, and start adding friends or joining groups relevant to that profile's purpose.

Your original profile isn't going anywhere. This new profile is simply associated with your main account login credentials. Your login-related info is not shared with these other personal profiles or other people. Your overall account can keep only some of this information (like login information used to get into or manage your account), Meta says.

Switching Between Your Personal Profiles

Once you have more than one profile, switching between them is simple:

• Click your profile picture in the top-right corner.
• Select "See all profiles."
• Click on the profile you want to use.

Facebook will instantly switch you to that profile. Your messages, notifications, and news feed will be specific to the profile you are currently using, keeping your different worlds neatly separated.

The Professional Method: Creating and Adding a Facebook Page

If your goal is to build an online presence for a business, brand, organization, or public figure, creating multiple personal profiles isn't the right move. The official and most effective tool for this is a Facebook Page.

Pages are designed for professional use and offer tools that personal profiles don't have, such as:

• Facebook Insights: Get detailed analytics on your posts, reach, engagement, and audience demographics.
• Advertising Tools: Run targeted ad campaigns to reach new customers.
• Call-to-Action Buttons: Add buttons like "Shop Now," "Contact Us," or "Book an Appointment."
• Multiple Admins: Grant access to team members to help manage the page without giving them your personal login details.

Your Facebook Page is managed *through* your personal profile, but your followers will not see your personal information unless you choose to share something from your profile to the page.

How to Create a New Facebook Page

1. From your personal Facebook account, click the Menu (the nine-dot grid icon) in the top-right corner.
2. Under the "Create" section, select "Page."
3. On the left panel, fill out the required information:
   Page Name: Your business or brand name.
   Category: Choose a category that best describes what you do (e.g., Restaurant, Digital Creator, Health/Beauty). Choose up to three.
   Bio (Optional): A short description of what your business is about.
4. Click "Create Page."
5. Next, you'll be prompted to fill out more details like your website, phone number, email address, location, and business hours. Add what's relevant to you.
6. Add a Profile Photo (usually your logo) and a Cover Photo that represents your brand.
7. You can then connect your WhatsApp, invite friends to like your new page, and adjust notification settings before clicking "Done."

That's it! You've successfully added a new account (a Page) for your business, and you can now manage it directly from your personal Facebook login.

The Agency Approach: Managing Accounts with Meta Business Suite

What if you're a social media manager, a marketing agency, or a business owner managing multiple Pages and ad accounts? Logging in and out of different profiles or switching between pages can get chaotic. This is where Meta Business Suite (formerly Facebook Business Manager) comes in.

Meta Business Suite is a free platform that acts as a central hub for managing all your business assets - including Facebook Pages, Instagram accounts, ad accounts, and catalogs - separately from your personal profile. It’s the best way to securely manage client accounts or add team members.

How to Add a Page to Your Business Suite

Let's say you've already created your Business Suite account and want to add existing Pages to it.

1. Go to business.facebook.com.
2. In the bottom-left sidebar, click on the "Settings" gear icon.
3. From the Settings menu, navigate to "Business assets." This section shows you every Page, ad account, and Instagram profile connected to your business.
4. Make sure you're in the "Pages" section, then click the blue "Add accounts" dropdown and then a second "Facebook pages" dropdown.
5. You will see three options:
   • Add a Page: Choose this if you or your business already owns the Page. You'll simply need to type in the Page's name or URL. Once you claim it, it will move into your Business Suite.
   • Request Access to a Page: Use this option if you need to manage a Page for a client. The owner of the Page will receive a request that they must approve to grant you access. This is the safest way to manage client accounts, as they always retain ownership.
   • Create a New Page: You can also create a brand-new page directly from inside the Business Suite, which automatically makes your business the owner.

How to Add People to Manage Your Accounts

One of the biggest advantages of Business Suite is securely granting access to others.

1. Inside Business Suite Settings, select "People" from the left menu.
2. Click the "Add people" button.
3. Enter the work email address of the person you want to invite. You'll then assign them a role - either a "Basic" person access, which gives them access to assigned assets like Pages, ad accounts, catalogs, apps, Pixels, and Instagram accounts. There is also an "Admin" access role, allowing this individual to assign new roles or tasks on business content assets.
4. On the next screen, you can assign them to specific assets. For example, select the Facebook Page you want them to work on.
5. Finally, you can toggle on specific permissions. Do you want them to be able to create content, respond to messages, run ads, or only view performance insights? Check the relevant boxes and send the invitation.

This granular control makes collaboration smooth and secure, keeping business assets safe while empowering your team to get work done.

Final Thoughts

Adding another account on Facebook is straightforward once you know which route to take. For separating social circles, the new multi-profile feature is a great option. For any professional presence, creating a Facebook Page is the standard. And for managing multiple business assets at scale, Meta Business Suite is the essential tool for efficiency and security.

Once you've got your accounts set up, the next challenge is managing them all without feeling overwhelmed. We've found that trying to manage content by switching between profiles and pages leads to mistakes and missed opportunities. Using a unified platform to plan and schedule all our content in one place has been a true lifesaver. To fix this for ourselves, we rely on a tool like Postbase, where we can see all of our posts across Facebook, Instagram, TikTok, and more in a single visual calendar, taking the chaos out of managing multiple accounts.