How to Add a Second Admin to a Facebook Page

Trying to grant someone else access to manage your Facebook Page but getting lost in Meta’s constantly changing menus? You’re in the right place. Handing over the keys to your Page can feel a bit nerve-wracking, but it’s a necessary step for growing your business, sharing the workload, or just bringing on some expert help. This guide will walk you through exactly how to add an admin - and other roles - to your Facebook Page, explaining what each permission level means so you can delegate with confidence.

Why Bother Adding Another Admin? (It's More Important Than You Think)

Running a successful Facebook Page is rarely a one-person job. As your brand grows, you'll quickly realize that managing content, replying to comments, running ads, and analyzing performance is a massive undertaking. Bringing on other team members isn’t just about making your life easier, it's a smart strategy for security and growth.

• Sharing the Workload: This is the most obvious reason. A single person can't effectively create content, schedule posts, engage with every comment and DM, manage ad campaigns, and track analytics. Dividing these tasks among multiple people lets each person focus on what they do best.
• Security and Redundancy: What happens if you are the only admin and you get locked out of your Facebook account? Or you lose your phone and can't perform two-factor authentication? Without a second admin, you could lose access to your business's Page entirely. Having a trusted backup admin is a critical safety net that can save you from a major catastrophe.
• Specialized Roles for a Stronger Strategy: Not everyone needs full control. You can assign specific roles to different people. Maybe one person is a whiz at creating Meta Ads, while another excels at community management and customer service. By assigning specific roles, you put the right people in the right seats to boost your strategy.
• Scaling and Collaboration: When you're ready to hire your first social media manager, work with a marketing agency, or bring on a virtual assistant, you'll need to give them access. Proper page role management allows you to bring external partners into your workflow securely without having to share your personal login credentials.

Before You Add Anyone: Understand the Page Roles

Before you click that "Add New" button, it’s vital to understand that not everyone needs to be an Admin. Giving someone full Admin access is like handing them the keys to your entire business. They can add or remove other admins (including you!) and can even permanently delete the Page. That level of trust should be reserved for business owners or very senior, trusted partners.

Meta offers a hierarchy of roles, each with different levels of permission. The golden rule is to always grant the lowest level of permission that someone needs to do their job effectively. Here’s a breakdown of what each role can do, from most powerful to least.

The Hierarchy of Power: From Admin to Analyst

• Admin (with full control): This is the highest level of access. An Admin can do everything: create and delete posts, send messages, respond to comments, run ads, view insights, manage Page settings, and, most importantly, add, remove, and manage the permissions of all other Page roles. Only give this role to co-owners or extremely trusted individuals.
• Editor (with task access): This is the most common and useful role for your team members. An Editor can do almost everything an Admin can in terms of day-to-day management. They can schedule and publish content, go live, respond to comments and messages, run ads, and view performance insights. The one major thing they cannot do is manage Page roles or foundational settings. This is the perfect role for your social media manager or content creator.
• Moderator: This role is designed for community management. A Moderator can respond to comments on your posts, delete inappropriate comments, respond to DMs, and run ads. However, they cannot create or publish new posts to the Page's feed. This is ideal for someone focused solely on engaging with your audience and keeping the comment section healthy.
• Advertiser: As the name implies, this role is for ad specialists. An Advertiser can create and manage ad campaigns for the Page and view the performance insights. They cannot publish organic posts or manage comments and messages. This is the role you’d give to a freelance ads manager or an agency handling your paid campaigns.
• Analyst: This is a read-only role. An Analyst can see all of your Page Insights and performance data - which content is working, audience demographics, follower growth, etc. They can't post, comment, advertise, or change anything on the Page. This is perfect for stakeholders, investors, or consultants who need to see the data without having the ability to interact with the Page.

The Step-by-Step Guide: How to Add Someone to Your Facebook Page

Facebook has streamlined this process with its "New Pages Experience." The steps are fairly straightforward once you know where to look. We’ll focus on the desktop experience, as it’s generally the easiest way to manage Page settings.

For Desktops &, Laptops (The Easiest Way)

Follow these steps carefully to invite someone to help manage your Page:

1. Switch to Your Facebook Page Profile: First, you need to be acting as your Page, not your personal profile. Go to Facebook and click on your profile picture in the top-right corner. A menu will drop down. Click on "See all profiles" and select the Page you want to manage.
2. Navigate to the Professional Dashboard: Once you're on your Page's feed, look at the menu on the left-hand side. Click on "Professional Dashboard." This will take you to the central hub for all your Page management tools.
3. Find "Page Access": In the Professional Dashboard menu (again on the left side), scroll down until you see the "Your Tools" section. Click on "Page Access."
4. Click "Add New": You will now see a list of people who currently have access to your Page. To add a new person, look for the "People with Facebook access" section and click the blue "Add New" button on the right.
5. Search for the Person: A pop-up will appear. In the search bar, start typing the name or the email address associated with the Facebook account of the person you want to add. Select them from the list when they appear. Tip: If you can't find them, it often helps to be Facebook friends with them first, even if it's just temporarily.
6. Assign Their Access Level (The Important Part!): This is where you decide what they can and can’t do. Facebook will show you a screen that says "Give [Name] access to your Page." You’ll see a list of tasks they can perform, such as creating content, managing messages, and running ads.
   • To add an Editor, Moderator, Advertiser, etc., you simply review the permissions and click the "Give Access" button.
   • To add a full Admin, you must toggle the "Allow this person to have full control" switch at the bottom of the pop-up. Facebook will give you a stark warning about what this means. Read it carefully!
7. Confirm with Your Password and Send Invitation: As a final security measure, Facebook will ask you to enter your personal Facebook password to confirm the action. Once you do, the invitation will be sent.

The person you invited will receive a notification on Facebook. The invitation is only valid for 30 days, so message them and let them know to check their notifications and accept the invite!

"Help! It's Not Working." Common Issues and How to Fix Them

Even with the best instructions, things can sometimes go wrong. Here are a few common stumbling blocks and what to do about them.

Problem: I can't find the person I'm trying to add.

The Fix: The search function can be finicky. The most reliable solution is to become Facebook friends with the person, at least until they've been added to the page. If that's not an option, try searching for the exact email address they use for their Facebook account. That tends to be more precise than searching by name.

Problem: The person never got the invitation.

The Fix: Ask them to manually check their notifications tab on Facebook (the bell icon). It's easy to miss. If it’s still not there, go back to the "Page Access" screen. You'll see their pending invitation. You can click the three dots next to their name to cancel it and then try sending it again.

Problem: I added someone, but they still can't post.

The Fix: First, confirm that they accepted the invitation. A pending invitation doesn't grant access. Second, ask them to make sure they have switched to the Page's profile (just like you did in Step 1). Users often forget they are still interacting as their personal profile and get confused when they can't access Page tools.

Problem: What's the difference between "Facebook Access" and "Task Access"?

The Fix: "Facebook Access" is what we covered above - it refers to people who can manage the Page directly within Facebook's environment (admins, editors, etc.). "Task Access" is a more limited type of permission, usually managed through Meta Business Suite, for people who may only manage a specific task like ads or reviewing messages in an external tool, without having broad access to the Page itself on Facebook.com. For most small teams, "Facebook Access" is what you'll use.

Smart Page Management: Best Practices to Remember

Simply adding people isn't enough. Managing your Page's accessibility is an ongoing process that helps keep your business secure.

• Always Have at Least Two Admins: This is the number one rule of Page security. Always have at least two trusted individuals with full admin privileges. Never let yourself be the sole point of failure. If you get locked out of your account, you'll be glad you had a backup.
• Conduct Regular Audits: Every few months, go to the "Page Access" settings and review who has a role. If someone has left the company, or an agency contract has ended, remove their access immediately. It's easy to forget, and leaving old accounts with access is a security risk.
• Use Meta Business Suite for bigger teams: If you're managing multiple pages and ad accounts with a larger team or several agencies, it's time to level up to Meta Business Suite. It provides a much more secure and granular way to assign permissions across all of your Meta assets from one central dashboard.

Final Thoughts

Adding a second admin or assigning roles to your Facebook Page is a simple but powerful way to share the workload, secure your page, and scale your operations. By understanding the different permission levels and following these steps, you can confidently delegate tasks without handing over complete control of your brand's digital presence.

Once your team is in place, the real work of planning, scheduling, and engaging with your audience begins. Juggling multiple platforms between team members can get chaotic, which is why we built Postbase. With everyone working from a single visual calendar and one unified inbox for all comments and DMs, our platform makes team collaboration feel streamlined and straightforward. It helps your team focus on creating great content instead of fighting with clunky software.

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