Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Be a Successful Content Creator

Discover the secret to becoming a successful content creator. Learn concrete steps to find your voice, build an audience, and grow your online presence.

How to Find Influencers on Social Media

Discover how to find top influencers on social media. Follow our step-by-step guide to effectively identify, vet, and choose creators that resonate with your brand.

How to Get Sponsored as an Influencer

Learn how to get sponsored as an influencer. This guide covers building a brand that attracts partners and crafting pitches that win sponsorships.

How to Work with Influencers

Unlock brand growth by learning how to work with influencers effectively. Discover how to find partners, build relationships, and create engaging content.

How to Collaborate with Brands as an Influencer

Unlock brand collaborations as an influencer by building a strong personal brand and pitching effectively. Discover how to negotiate and foster lasting partnerships.

How to Find YouTube Influencers for Your Business

Discover how to find the perfect YouTube influencers for your business. Connect with engaged audiences through a step-by-step process for vetting and outreach.

How to Find Influencers in Your Niche

Find influencers in your niche with this guide. Discover, vet, and partner with creators to boost brand trust and reach. Start with actionable steps today!

How to Get Brand Deals as an Influencer

Get brand deals as an influencer with this guide. Learn strategies for profile prep, pitching, contract negotiation, and building lasting partnerships.

How to Get Influencers to Promote Your Product

Learn how to get influencers to promote your product. Discover steps to find the right creators, craft compelling pitches, and build lasting partnerships.

How to Become a Fashion Influencer

Learn how to become a fashion influencer with actionable steps. Build your brand, connect with your audience, and monetize your style passion.

How to Add a Book Now Button on Google My Business

Add a Book Now button to your Google My Business profile. Learn how to convert searches into bookings with step-by-step guidance for boosting appointments.

How to Verify Google My Business

Verify your Google My Business profile to control your online presence. Follow our comprehensive guide for step-by-step methods and troubleshooting tips.

Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post

The simplest way to manage your social media