Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Start an Influencer Agency

Start your influencer agency with our step-by-step guide. Discover how to find your niche, sign talent, and secure your first brand deal today!

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How to Measure Influencer Marketing ROI

Discover a step-by-step framework to accurately measure influencer marketing ROI. Move beyond vanity metrics and unveil the real impact of your campaigns.

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How to Become a Pet Influencer

Turn your pet into a social media star! Discover how to create a brand, engage followers, and earn income with your pet's unique charm. Start now!

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How to Become a Food Influencer

Become a food influencer with this guide. Learn to define your niche, create engaging content, grow your audience, and build a standout brand.

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How to Create a Media Kit for Influencers

Craft a standout media kit for influencers that converts inquiries into paid partnerships. Learn what it is, why you need it, and how to create one today.

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How to Set Up Facebook Dynamic Product Ads

Set up Facebook Dynamic Product Ads effortlessly with our guide. Discover how to personalize, automate, and launch campaigns that boost your e-commerce success.

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How to Contact an Influencer

Master the art of contacting influencers with our guide. Learn to build genuine partnerships and craft pitch emails that get noticed and drive results.

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How to Add a Manager to Google My Business

Add a manager to your Google My Business profile effortlessly. Discover user roles, step-by-step instructions, and best practices for enhanced security today!

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How to Add an Account on Facebook

Add a new Facebook account seamlessly. Learn how to set up and manage multiple profiles or business pages effectively with this step-by-step guide.

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How to Become a Beauty Influencer

Dreaming of being a beauty influencer? Learn step-by-step how to find your voice, build a community, and create a sustainable brand in beauty content.

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How to Start with the Amazon Influencer Program

Start earning with the Amazon Influencer Program! Learn how to qualify, set up your storefront, and create content that boosts sales and commissions.

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How to Give Someone Access to a Facebook Business Page

Learn how to safely grant access to your Facebook Business Page. Use Meta Business Suite to manage permissions and empower your team without compromising security.

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Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post
The simplest way to manage your social media
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