Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Create a Business Instagram Profile

Create a business Instagram profile that connects with billions. Follow our step-by-step guide to set up, optimize, and plan content for real growth today.

How to Add Effects to an Instagram Story from Camera Roll

Add effects to Instagram Stories from your camera roll effortlessly. Discover where to find the hidden feature and apply your favorite filters easily.

How to Boost Views on Instagram

Boost your Instagram views with strategic insights! Discover actionable techniques to enhance your Reels, Stories, and feed for a thriving community.

How to Make Money as a Fitness Influencer

Unlock your potential as a fitness influencer with our guide. Discover actionable steps to build your brand and create multiple income streams online.

How to Manage Influencer Marketing

Manage influencer marketing effectively with our comprehensive guide. Learn clear briefing, content approvals, and track performance for sustainable growth.

How to Write to an Influencer

Craft influencer outreach messages that get noticed. Learn thoughtful strategies to make your pitch stand out and receive the replies you want.

How to Find Your Niche as a Content Creator

Find your niche as a content creator with this guide. Learn practical steps to identify, test, and own a niche that turns your content into a must-follow resource.

How to Find Your Google My Business URL

Find your Google My Business URL effortlessly! This guide offers step-by-step instructions to locate and share your URL for social media, emails, and more.

How to Remove a Duplicate Google My Business Listing

Remove duplicate Google My Business listings easily. Follow our step-by-step guide to find and delete unauthorized profiles and protect your local search ranking.

How to Edit Google My Business

Edit your Google Business Profile with our complete guide. Learn to update every detail using Google's new interface and attract the right customers now.

How to Add Someone to Google My Business

Add users to your Google My Business securely with our guide. Learn permission levels, best practices, and how to manage team access effectively.

How to See Mentions on Facebook

Discover how to find mentions on Facebook for your profile or business page. Manage your reputation and engage your community with this comprehensive guide.

Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post

The simplest way to manage your social media