How to Find Your Google My Business URL

Trying to find your Google Business Profile URL feels like a task that should take five seconds, but it can quickly turn into a frustrating scavenger hunt. Whether you want to add it to your social media bio, email signature, or a Review Us card, obtaining that simple, shareable link is the goal. This guide will show you exactly where to find every type of Google Business URL you'll ever need, with clear, step-by-step instructions.

Why You Need Your Google Business Profile URL

Before we get into the "how," let's quickly cover the "why." Your Google Business Profile (formerly Google My Business, or GMB) is often the first interaction a potential customer has with your brand. It's your digital storefront, complete with your location, hours, photos, and most importantly, social proof in the form of reviews. Having a direct link to this profile is a simple yet powerful marketing tool. Here’s what you can do with it:

Drive More Reviews with a Direct Link

Asking for reviews is one of the most effective ways to build trust and improve your local search ranking. However, if you just say "Review us on Google," you're leaving a lot of work for your customer. They have to search for your business, find the profile, figure out where to click to leave a review, and then write it. Each step is an opportunity for them to get distracted and give up.

By providing a direct review link, you remove all that friction. You can text it, email it, or link it from your website. One click, and they're staring at the review box, ready to give you five stars. It dramatically increases the likelihood of them following through.

Example Email: "Hi [Customer Name], thanks for stopping by today! If you have a moment, we'd appreciate you sharing your experience by leaving us a review here: [Your Google Review Link]."

Boost Your Social Media Presence

Your social media profiles are a great place to showcase your best feedback. You can add your Google Business Profile URL to your link-in-bio on Instagram, your "About" section on Facebook, or your website field on X (formerly Twitter). This gives your followers an easy path to check your hours, find your location on maps, or read through your customer feedback. It connects your social audience directly to the place where many purchasing decisions are made.

Add Credibility to Your Website and Email Signature

Placing a "Find Us on Google" or "Read Our Reviews" logo in your website's footer or on your contact page is an excellent way to leverage social proof. You can hyperlink this graphic directly to your Google Business Profile URL. The same goes for your email signature. Every email you send becomes a mini-marketing opportunity, reinforcing your brand's reputation with a simple, clickable link to customer reviews.

Connect Your Physical and Digital Marketing

You can even use your Google Business Profile URL in your offline materials. By converting the URL into a QR code, you can print it on business cards, receipts, flyers, or even a small sign by your register. A customer can scan the code and be taken directly to your profile or, even better, the "leave a review" page. It’s an effective way to bridge the gap between a customer's in-person experience and their digital feedback.

Before You Start: Not All Google URLs Are Created Equal

One of the main reasons people get confused is that there are a few different URLs associated with your business profile. Knowing the difference will save you a lot of headaches.

• The Public Share Link: This is the link you want to give to customers. It takes them directly to your public-facing profile on either Google Search or Google Maps. It’s clean, designed for sharing, and can often be a short link (like g.page/yourbusiness). This is the one we're looking for.
• The Direct Review Link: This is a special version of the public share link. When a customer clicks it, the "write a review" box automatically pops up. This one is pure gold for collecting feedback because it eliminates any extra steps.
• The Backend Dashboard URL: This is the link you use to edit and manage your profile (you’ll see it in your browser's address bar when you're making updates). It usually contains terms like business.google.com/dashboard/. Never share this link with customers. It’s for your eyes only and won't work for them anyway, they’ll just hit a login page.

Method 1: The Quickest Way to Find Your URL (Directly from Google Search)

Thanks to recent updates, the easiest and most reliable way to manage your profile is directly from the Google Search results page. This is also the best place to find your shareable links.

Here’s exactly how to do it:

Step 1: Log Into the Correct Google Account

This is the most common mistake. You must be logged into the Google account that has been granted manager or owner access to the Google Business Profile you want to find. If you use a different account, you’ll just see the public view of the listing, not the management tools.

Step 2: Search for Your Business Name

Open a Google Search window and type in your exact business name. For example, "Joe's Pizza downtown" or just "Joe's Pizza" if your location is unique. Alternatively, you can often just search for the words my business, and if you're logged into the correct account, your management panel will appear.

You should see a panel appear right at the top of the search results, above everything else. It will have buttons like "Edit profile," "Read reviews," and "Messages." This is your management toolkit.

Step 3: Click the "Ask for Reviews" Button

Inside that management panel, you'll see a series of small, tappable buttons. Look for one that says "Ask for reviews." It's usually visible right away, or in some layouts, you may need to scroll through the buttons to the right to see it.

Step 4: Copy Your Shareable URL

As soon as you click "Ask for reviews," a pop-up window will appear with your unique, shareable link. This is it! The URL will look something like g.page/r/AbCdEfGhIjK/review. This link has two amazing properties:

• It's a short, clean URL that is perfect for social media bios or text messages.
• It serves as both a link to your profile and a direct ticket to leave a review. When clicked, it takes the user straight to the review pop-up.

Simply click the copy icon next to the link, and you’re ready to paste it wherever you need it.

Method 2: Grabbing Your URL from Google Maps

If for some reason you can't get the management panel to appear in Google Search, using Google Maps is a reliable backup plan. This method gets you a general public URL, but not necessarily the direct review link.

Step 1: Open Google Maps and Find Your Business

Go to maps.google.com or open the Google Maps app on your phone. In the search bar, type your business name and select it from the results to bring up your listing.

Step 2: Locate the "Share" Button

Once your business profile is open (usually in a panel on the left-hand side of the screen on desktop), you'll see a set of buttons below the business name, such as "Directions," "Save," and "Share." Click the Share button.

Step 3: Copy the Link

A new window will appear with a shareable link to your business profile on Google Maps. Click the "Copy link" button. This URL will look different from the one in Method 1 (it will likely start with https://maps.app.goo.gl/ or a longer google.com/maps URL), but it serves the same purpose of directing people to your profile. While it doesn't open the review box automatically, it’s a perfectly good link for your website, email signature, or bio if your main goal is simply to have people find you.

Custom URLs and Short Names: A Quick Update

You might have heard about getting a "custom short name" for your Google Business Profile, which would result in a very clean URL like g.page/YourCustomName. It was a neat feature while it lasted!

However, as of 2021, Google no longer allows businesses to create or edit these custom short names. If you had one previously, it will likely still work, but you can’t make a new one or change your existing one.

Don't worry about this. The autogenerated short links provided by the "Ask for reviews" button (Method 1) work perfectly well. They are clean, trusted, and take users exactly where you want them to go. Chasing a vanity URL is no longer necessary, so you can save yourself the time and just use the excellent one that Google provides for you.

Final Thoughts

Finding your Google Business Profile URL is simple once you know where to look. Using the "Ask for reviews" button directly from your management dashboard in Google Search is the best method, giving you the perfect link to drive reviews and engagement in just a couple of clicks. With this URL in hand, you can confidently steer customers to your most valuable local marketing asset.

Once you’ve copied that powerful URL, the next step is putting it to work. Intergrating it into your social media schedule is a great way to periodically remind your audience to leave feedback or check your latest updates. When building Postbase, we wanted a simple, visual calendar where we could plan out content and spot opportunities to share important calls-to-action - like asking for Google reviews! Dropping that link into a scheduled post on a beautiful calendar helps turn a simple URL into a consistent part of your marketing strategy, helping you to build trust organically.