Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Get More Interaction on Facebook

Boost Facebook interaction with actionable tactics to spark conversations, encourage shares, and build an engaging community. Discover strategies that work now!

How to Split Test Facebook Ads

Optimize your Facebook ad campaigns with split testing. Discover a step-by-step guide to find what works, lower costs, and boost your ad results today.

How to Add Someone as a Manager on a Facebook Page

Learn to safely add a manager to your Facebook Page with this guide. Get step-by-step instructions for desktop and mobile, and understand role differences.

How to Create a Real Estate Facebook Page

Create a professional real estate Facebook Page with our guide. Learn setup, optimization for lead generation, and content strategy to attract clients.

How to Determine a Facebook Ad Budget

Find out how to set a Facebook ad budget with confidence. Learn a strategic process to align your ad spend with business goals, whether starting or scaling.

How to Join a Facebook Live Event

Join Facebook Live events seamlessly with our guide. Learn to find, join, and interact on any device, catch replays, and troubleshoot common issues.

How to Build a Facebook Chatbot

Build a Facebook chatbot effortlessly! Discover tools, steps, and best practices to automate customer service and marketing, engaging users 24/7.

How to Bump a Post on a Facebook Group

Bump your Facebook group post to the top with our quick guide. Learn effective strategies to keep your content visible and engage your audience longer.

How to Add a Username to a Facebook Page

Learn how to add or change your Facebook Page username with this guide. Make your brand look professional and easy to find with a clean, memorable URL.

How to Update a Facebook Page to the New Experience

Update your Facebook Page to the New Experience effortlessly. Discover what the update means, transition smoothly, and utilize the new layout effectively.

How to Audit a Facebook Page

Audit your Facebook Page with our step-by-step guide. Discover what's working, what's not, and create an actionable plan to boost your business strategy.

How to Use a Filter on Facebook Live

Boost your Facebook Live with filters! Discover how to add filters on mobile & desktop, the best types for brands, and tips for a polished livestream.

Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post

The simplest way to manage your social media