Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Become a Popular Influencer

Become a popular influencer by building your brand and delivering consistent value. Discover steps to grow your online presence and connect with your audience.

How to Make AI Influencer Videos

Create AI influencer videos with ease! Learn how to design characters, generate videos, and grow your online presence with this step-by-step guide.

How to Grow as a Content Creator

Grow as a content creator with our step-by-step guide. Build a loyal audience, break through the noise, and turn your passion into a sustainable practice.

How to Make Influencer Videos

Learn to make influencer videos that resonate. This step-by-step guide covers strategy, execution, and performance analysis for engaging, watchable content.

How to Shop Influencers on Amazon

Discover how to shop trusted influencer-curated collections on Amazon. Find influencer storefronts, shoppable content, and livestreams easily.

How to Send Your Products to Influencers

Send your products to influencers successfully with our guide. Discover how to build genuine connections, personalize gifts, and create share-worthy experiences.

How to Become a Running Influencer

Become a running influencer by sharing your authentic story and building a community. Learn steps to grow your brand, create engaging content, and inspire others.

How to Find Food Influencers for a Cafe

Find the perfect food influencers for your cafe with our step-by-step guide. Discover how to reach local customers and build successful partnerships today!

How to Open a Second Google My Business Page

Open a second Google My Business page with ease. Discover eligibility, step-by-step creation, and best practices for managing multiple locations effectively.

How to Link to Google My Business Reviews

Discover how to link directly to your Google My Business reviews and share them effectively. Learn to create direct review links and showcase glowing testimonials.

How to Remove an Address from Google My Business

Remove or hide your address from Google My Business with our step-by-step guide. Protect your privacy while updating service areas to connect with local clients.

How to Answer Questions on Google My Business

Master Google My Business Q&A to boost trust and local search rank. Learn how to find, answer, and leverage questions to shape your brand's narrative effectively.

Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post

The simplest way to manage your social media