How to Link to Google My Business Reviews

Getting a glowing 5-star Google review is a great feeling, but its true power comes from ensuring potential customers actually see it. This guide will show you exactly how to find and share specific links for your Google My Business reviews. You’ll learn how to create a direct link for customers to leave a new review and how to link to your full list of existing reviews, turning your happy customers into your best marketing tool.

Why a Direct Link to Your Reviews Matters More Than You Think

You might wonder why you need a special link when someone could just Google your business. The reason is simple: you want to remove every possible bit of friction between a happy customer and their ability to tell the world about it. A direct link eliminates searching, clicking around, and potential distractions. It turns a multi-step process into a single click.

Here’s why taking a few minutes to grab these links is a huge win for your business:

• Boosts Social Proof: Effortlessly share your top reviews on Instagram, Facebook, X, or LinkedIn. A screenshot of a great review paired with a direct link to see more is a powerful way to build trust with new followers.
• Increases Review Volume: The easier you make it for people to leave a review, the more likely they are to do it. Sending a direct link in an email or text message is far more effective than just saying, "Find us on Google!"
• Improves Local SEO: Google rewards businesses that have a steady stream of recent, high-quality reviews. By making it simple to get more reviews, you’re sending positive signals that can help your ranking in local search results.
• Streamlines Your Marketing: Your review link becomes a plug-and-play asset you can use everywhere - from your email signature to your website, and even on printed materials like receipts or business cards.

Think of this link not just as a URL, but as a shortcut to building your reputation and winning over customers before they've even contacted you.

Step-by-Step Guide: How to Find Your Google Review Links

There are two main links you’ll want to get your hands on: one that opens the “write a review” form directly, and another that shows a visitor all your current reviews. Let’s walk through how to find both.

Method 1: Get the Direct "Leave a Review" Link

This is the most important link for actively requesting new reviews from customers. Google makes it simple to find.

1. Sign into the right Google Account. Make sure you are logged into the Google account you use to manage your Google Business Profile.
2. Search for your business on Google. Just type your exact business name into the Google search bar. Because you’re logged in as the manager, you’ll see the business management dashboard right in the search results.
3. Click "Ask for reviews." Look for a button that says “Ask for reviews” or sometimes “Get more reviews.” It's usually a prominent button with a star icon near the top of your management panel.
4. Copy your short review link. A pop-up window will appear with your unique review link. It will look something like g.page/r/YourBusinessID/review. Just click the copy button to grab it. This single link is all you need to send to customers!

When someone clicks this link, it takes them directly to your Google Business Profile with the review form already open, ready for their rating and comments. It's the most convenient way to ask for that valuable feedback.

Method 2: Create a Link to Your Full Review List

Sometimes you don't want to ask for a new review, instead, you want to show off all the great feedback you've already received. Sharing this link is perfect for building brand credibility. The process is a bit more manual but just as straightforward.

1. Find your business on Google Search or Maps. You can do this from any Google account, or even when you're logged out. Just search for your business like a regular customer would.
2. Click on the reviews link. On your business profile card, you'll see your star rating and the number of reviews in parentheses, like "(125 Reviews)." Click on that text.
3. Copy the URL from the popup. An overlay window will pop up, listing all of your reviews. Go to your browser's address bar at the top of the page and copy the entire URL. It will be a long, complex address - that’s okay!
4. Shorten the URL (Recommended). That long, messy URL isn’t great for sharing on social media or in print. Use a free URL shortening service like Bitly or TinyURL to create a clean, short, and more memorable link. A short link looks more professional and is easier for people to use.

This link is your digital trophy case. You can use it on your website's “Testimonials” page or share it on social media to let your excellent reputation speak for itself.

Alternative Advanced Method: Using Your Place ID

For those who are more technically inclined or want a permanent link that never changes, you can construct a review URL using your business’s unique “Place ID.” This is a stable identifier given by Google to every location on Maps.

1. Find your Place ID. Go to the Google Maps Platform Place ID Finder tool.
2. Enter your business name. Type your business name into the search box. Your business should appear in the dropdown list.
3. Copy the Place ID. A map pointer will show your location, and an information box will appear with your unique Place ID (a string of letters and numbers). Copy it.

Once you have your Place ID, you can use it in the following URL structure to create a “leave a review” link:

https://search.google.com/local/writereview?placeid=YOUR_PLACE_ID_HERE

Just replace YOUR_PLACE_ID_HERE with the ID you just copied. This link is extremely reliable and great for embedding in automated emails or anywhere you require a permanent URL.

Now You Have the Link, Here’s How to Use It

Finding the link is half the battle, knowing where to place it for maximum impact is just as important. Here are some smart ways to put your Google review links to work:

• On Social Media: Instead of plainly asking for reviews, get creative. Take a screenshot of a fantastic review and post it as a graphic on Instagram or Facebook. In the caption, say something like, "We love our customers! See what others are saying at the link in our bio." Then, a day later, use your "leave a review" link in an Instagram Story with a direct "Add Yours" sticker.
• In Your Email Signature: This is a simple, set-it-and-forget-it strategy. Add a line to your email signature that says, “Happy with our work? Leave us a review!” and use your "write a review" link. Every email you send becomes a low-key opportunity to build your reputation.
• Post-Purchase Automation: Include the review link in your transactional emails. A day or two after a product is delivered or a service is completed, send an automated follow-up email asking about their experience and provide the direct link to share their feedback on Google.
• On Your Website's Homepage: Don’t hide your social proof. Add a section to your homepage with a snippet from a great review and a clear call-to-action button: “Read More on Google,” linked directly to your full review list.
• Use QR Codes: For any physical business, QR codes are fantastic. Print a QR code that directs to your "leave a review" link and place it on receipts, to-go bags, physical invoices, or a small sign at your checkout counter. This makes it incredibly easy for in-person customers to give feedback on the spot.

Sharing Your Reviews: The Dos and Don'ts

As you start sharing your links, keep these simple guidelines in mind to stay on the right side of Google’s policies and make a good impression.

Do: Respond to Every Review

When you send people to your review page, they'll see not only what customers said but also how you responded. Show potential customers you’re engaged and you value feedback by replying to all reviews - the good and the bad. A thoughtful response to a negative review can sometimes win more trust than a dozen 5-star ratings.

Don't: Bribe People for Reviews

Never offer discounts, gift cards, or any freebies in exchange for a review. This is against Google's policies and can get your reviews removed or profile penalized. It also erodes trust. You can and should ask people for reviews, but you can’t pay them for it.

Do: Make the Ask Personal

When asking for a review via email or text, don't just send a blank link. Personalize the message. Mention the service you provided or the product they bought. A message like, “Hi Jane, we hope you’re enjoying your new shelf! We’d love it if you could share your experience with us on Google,” feels much more human and gets better results.

Don't: Overdo It

Timing matters. Don't blast out a mass email asking customers from three years ago to leave a review. The best time to ask is shortly after a successful interaction when the positive experience is fresh in their minds. Focus your efforts on recent, happy customers for the best results.

Final Thoughts

Turning customer feedback into a marketing asset starts with one simple action: making it easy to share and collect reviews. By grabbing a direct link to both your existing reviews and the review submission form, you remove all the guesswork for your customers and equip your business with a powerful tool for building trust.

Showcasing these positive reviews on social media is a natural next step for demonstrating social proof. Here at Postbase, we wanted to remove the daily chaos from social media management. We built our intuitive visual calendar so you can plan out an entire month's worth of content in one sitting, including scheduling graphics that highlight your best testimonials. Having that content planned ahead means your social proof becomes a consistent part of your strategy, not something you only remember to post when you have a free moment.