How to Shop Influencers on Amazon

Shopping on Amazon has evolved far beyond the search bar, it's now a space for discovery, driven by creators you already know and trust. Instead of wading through thousands of algorithm-picked products, you can browse collections curated by real people who have tested and approved what they’re recommending. This article breaks down exactly how to find and shop from influencer storefronts, shoppable content, and livestreams directly on Amazon.

Understanding How Influencer Shopping on Amazon Works

Before you start shopping, it helps to know what’s happening behind the scenes. The whole system runs on the Amazon Influencer Program, a special branch of the company’s affiliate program. Unlike the standard Associates program where anyone can grab a link, the Influencer Program gives approved creators a dedicated hub: their own personal Amazon storefront with a unique URL (like amazon.com/shop/influencername).

On this storefront, influencers can organize their favorite products into categorized “Idea Lists,” creating shoppable collections that followers can browse. Think of it as a personalized boutique within the massive Amazon marketplace. When you purchase something through their storefront or links, they earn a small commission on qualifying items at no extra cost to you. For you, the shopper, this means you get curated recommendations from a trusted source, making it much easier to discover high-quality products without endless scrolling.

Method 1: Shopping Directly from an Influencer's Storefront

The most direct way to shop from a creator you admire is by visiting their dedicated Amazon Storefront. This is their curated page where they assemble all their top picks in one place. Here’s how to find and navigate it effectively.

How to Find an Influencer’s Storefront

Influencers make their storefronts easy to find, as it’s their primary vehicle for sharing recommendations. Here are the most common ways to locate one:

• Check their social media bio. This is the number one place to look. Creators often feature their amazon.com/shop/... link directly in their Instagram bio, link-in-bio page (like Linktree or Beacons), or TikTok profile.
• Look in their content descriptions. On platforms like YouTube, creators frequently drop the link to their entire storefront at the top of the video description. Similarly, blog posts about gift guides or product roundups will almost always link to their Amazon lists.
• A simple Google search. If you can’t find it on their socials, just try searching Google for “[Influencer’s Name] Amazon Storefront.” In most cases, the official page will be one of the top results.

Trying to find a storefront by searching on Amazon itself can be tricky. The platform's internal search is optimized for products, not creator pages. It's almost always easier to start your journey from the influencer's own content on another platform.

Navigating the Storefront for the Best Finds

Once you’ve landed on an influencer’s storefront, you’ll find it’s built for browsing. Most are organized in a similar, intuitive way to help you find exactly what you're looking for.

• Idea Lists: This is the heart of the storefront. Influencers group products into thematic lists, which act like personalized shopping guides. You’ll find lists like “Cozy Home Finds,” “What’s in my Go-To-Tote,” “Toddler Travel Favorites,” or “Kitchen Gadgets I Use Daily.” This is where the creator’s specific expertise and taste really shine through.
• Shoppable Photos: Many storefronts feature an Instagram-style grid of photos where influencers showcase products in real-life settings. When you see an image you like - say, a styled bookshelf or a cute outfit - you can click on it, and all the shoppable Amazon products featured in that photo will pop up. It’s perfect for visual shoppers who want to see items in context.
• Videos: Similar to shoppable photos, this section contains short videos where creators demonstrate or review products. You might see a B-roll-style video of them using a coffee machine or a quick Try-On Haul. The featured items are linked directly for one-click shopping.
• Livestreams: If the influencer participates in Amazon Live, this section will house their recent and upcoming live broadcasts. You can watch replays to catch up on demos you missed.

Method 2: Discovering Products Organically on Amazon

Sometimes you’re not looking for a specific creator’s page but are simply open to discovering new products from people with great taste. Amazon has built-in features for this kind of "browse and discover" shopping experience, mainly through its Amazon Inspire feed and Amazon Live platform.

Explore New Creators with the Amazon Inspire Feed

Amazon Inspire is the company’s own take on a social discovery feed, seamlessly integrated into the Amazon mobile app. It's essentially a scrollable, TikTok-style feed of shoppable photos and videos created by Amazon influencers.

How it works:

1. Open the Amazon app on your phone.
2. Tap the diamond-shaped "Inspire" icon in the bottom navigation bar.
3. You'll be prompted to select your interests (like makeup, home decor, tech, or books) to help personalize your feed.
4. Start scrolling! As you watch videos and browse photos, you’ll see small product tags appear. You can tap on a tag to bring up the product’s details or add it directly to your cart without ever leaving the Inspire feed.

Inspire is a fantastic way to stumble upon new creators whose content resonates with you. If you find someone you like, you can tap to visit their profile and see their full storefront and follow them for future updates.

Catch Live Demos with Amazon Live

Amazon Live is the platform’s QVC-style video shopping channel, where influencers host livestreams to demo products in real-time, answer questions from the audience, and share limited-time deals.

You can find livestreams a few ways:

• Mainstream Promotion: Amazon often features live broadcasts on its homepage.
• Direct URL: You can go straight to the hub at amazon.com/live to see which creators are live right now and what categories they’re covering.
• On Product Pages: Sometimes, while looking at a product, you’ll see a video pop up from a creator who is either live or has recently streamed about that specific item.

The biggest benefit of Amazon Live is the interactivity. If you’re on the fence about a product, you can watch an unbiased third-party use it, ask them specific questions in the chat ("How big is it, really?" or "Is the fabric soft?"), and get an immediate answer. A product carousel sits right next to the video stream, making it easy to add items to your cart as the creator features them.

Tips for Being a Savvy Influencer Shopper

With thousands of creators on the platform, follower count isn't always the best indicator of good recommendations. Use these tips to make sure you’re getting genuine, helpful advice.

Cross-Reference with Product Reviews

An influencer's endorsement is a great starting point, but it's just one opinion. Always click through to the product page and read the customer reviews - especially the three-star ones, which often give the most balanced feedback. This ensures the product fits your needs beyond just the influencer’s experience.

Understand the 'Why' Behind the Recommendation

Pay close attention to why the creator is recommending the product. A great influencer won’t just say, “I love this moisturizer.” They’ll say, “This moisturizer has been amazing for my dry, sensitive skin because it’s fragrance-free and contains hyaluronic acid.” Make sure their reason for loving it aligns with what you’re looking for.

Follow Creators Whose Lifestyles Resonate

The best recommendations come from people who live a similar lifestyle. If you're a parent of young kids, find a parenting influencer who reviews durable toys and stain-resistant decor. If you live in a small apartment, follow creators who specialize in space-saving hacks and organizational products.

Look for Signs of Authenticity

Authenticity is easy to spot. A creator who truly loves something will often show it being used naturally in their home over time, not just in one single, high-polish video. Their storefront will feel focused and curated, not like a random dump of hundreds of trending products. Look for those creators who build their reputation on trust, not just on commissions.

Watch for Special Deals and Creator Codes

During big sale events like Prime Day or Black Friday, influencers are an amazing resource. They often compile Idea Lists dedicated to the best deals within their niche. Some may even have access to exclusive brand coupon codes that they announce during livestreams or share on their social channels.

Final Thoughts

Shopping on Amazon is no longer just a transactional task, it has become an experience of guided discovery. By tapping into influencer storefronts, Amazon Live, and the Inspire feed, you can bypass the overwhelming sea of products and find items that are genuinely vetted and recommended by people whose taste you trust.

As creators ourselves, we know building that trust means having a consistent, high-quality content strategy. Showing up reliably for your audience with Reels, TikToks, and Stories that lead them to great finds is everything. That’s why we built Postbase - to handle the social media scheduling and planning for all of our platforms, making sure valuable content goes live exactly when planned, so we can focus on finding and sharing products we believe in.