How to Write a Review on a Facebook Business Page

Leaving a review on a Facebook Business Page is one of the most direct ways to share your experience, support a company you love, or provide feedback that helps them grow. This guide will walk you through exactly how to do it on any device, offer tips for writing a truly helpful review, and even troubleshoot common issues you might encounter along the way.

Why Your Facebook Review Matters (More Than You Think)

In a world of constant scrolling, it’s easy to think a quick star rating or a few sentences won’t make much of a difference. But in reality, customer reviews are the lifeblood of modern businesses, especially small and local ones. They are the digital equivalent of word-of-mouth marketing, carrying significant weight for both the business and potential customers.

Here’s why taking a minute to share your thoughts is so impactful:

• It Provides Social Proof: When potential customers are considering a purchase, they look for signals that they can trust the business. A steady stream of authentic reviews from real people acts as powerful social validation. It shows them that others have engaged with the company and had an experience worth sharing, good or bad.
• It Helps Other Consumers Make Informed Decisions: Your detailed experience helps someone else. Did you love the flat white at a new coffee shop? Mention it. Was a specific tailor incredibly helpful? Name them. Your specifics can be the deciding factor for another person trying to choose between two similar options.
• It Gives Businesses Invaluable Feedback: Great businesses are built on feedback. A positive review tells them what they’re doing right and should continue. A constructive negative review, while harder to read, is an incredible opportunity. It highlights blind spots, points out areas for improvement in customer service, product quality, or processes, and gives the business a chance to address the issue directly.
• It Boosts Local SEO and Visibility: Search engines and social platforms alike use reviews as a signal of relevance and authority. Pages with a healthy number of recent, positive reviews are often more visible in search results both on and off Facebook. Your contribution helps that business get in front of more people who need their services.

The Anatomy of a Genuinely Helpful Review

Anyone can leave a one-word review or just a star rating, but a truly helpful review gives context and actionable information. It builds trust and provides real value. Before you jump into the how-to, consider what makes a review stand out.

1. Be Specific and Descriptive

General comments like "great service" or "bad experience" don't give other readers much to go on. Get specific. What made the service great? What happened that made the experience bad?

• Instead of: "Loved the food."
• Try: "The spicy rigatoni was incredible - perfectly cooked pasta with a rich, flavorful sauce. The portion size was also very generous for the price."

• Instead of: "Shipping took forever."
• Try: "I placed my order on a Tuesday and the website estimated 3-5 day shipping, but the package didn't arrive for 12 days. I'd recommend ordering well in advance if you have a deadline."

2. Be Honest and Balanced

Your review should be an honest reflection of your personal experience. If your visit was mostly positive but had one small hiccup, it's fair to mention both. This gives your review more credibility than one that is purely glowing or entirely negative. An objective, level-headed tone is always more convincing than an overly emotional one. If you had a negative experience, focus on the facts of what happened rather than just venting frustration.

3. Mention the "What" and the "Who"

If a particular product, service, or employee made your experience memorable, mention them. This gives the business specific praise they can pass along to their team and highlights exactly what they are doing well.

Example: "We worked with Sarah to find a new couch, and she was fantastic. She listened to our needs, wasn't pushy at all, and helped us find the perfect option within our budget."

4. Explain the "Why" Behind Your Rating

A star rating by itself is just a number. The narrative you provide is what brings it to life. A 5-star review becomes more powerful when you explain why it earned that rating. Similarly, a 1-star review is more constructive when you detail the specific issues that led to your disappointment. This context helps the business understand the feedback and helps other readers determine if your experience is relevant to their own needs.

How to Write a Review on a Facebook Page: Step-by-Step Guide

Facebook uses the term "Recommendations" in place of "Reviews," but the function is the same. When you leave a recommendation, you'll be asked if you recommend the business (a simple Yes or No), and then you can add text, photos, and tags to explain your experience. The rating that appears on the Page is an average based on all the recommendations it has received.

The process is slightly different depending on whether you're using a computer or the mobile app.

Leaving a Review on a Desktop Computer

1. Navigate to the Business Page: First things first, go to the Facebook Page of the business you want to review. You can find this by searching for the business name in the Facebook search bar.
2. Find the "Reviews" or "Recommendations" Tab: Look for a menu of tabs under the Page's name and cover photo. It will usually be named Reviews. If you can't see it, it might be nested under the "More" dropdown tab.
3. Start Your Recommendation: Near the top of the Reviews section, you'll see a box that asks, "Do you recommend [Business Name]?" Click Yes to recommend the business or No if you had a negative experience.
4. Write Your Review: After clicking Yes or No, a pop-up window will appear where you can write about your experience. Here is your chance to use the tips above - be specific, honest, and helpful. You can also add photos or descriptive tags (like "good for groups" or "friendly staff") to provide more context.
5. Choose Your Audience & Share: You can select the privacy for your review (e.g., Public, Friends). For reviews to be most helpful to the community and the business, Public is the best setting. Once you're finished writing, click the Post button to publish your review. It will now appear on the business's Page.

Leaving a Review on the Facebook Mobile App (iOS and Android)

1. Open the App and Find the Page: Launch the Facebook app and use the search bar at the top to find the business page you want to review.
2. Locate the Reviews Section: Once on the Page, you will see a series of tabs below the main profile information. Swipe right on these tabs until you find the one labeled Reviews. Tap on it.
3. Click to Recommend: Just as on the desktop, you will see the question, "Do you recommend [Business Name]?" Tap Yes or No.
4. Craft Your Message: A new screen will open for you to write your review. Share the details of your experience, add any relevant photos from your phone's gallery, and select tags if you wish. Take a moment to make sure your feedback is clear and constructive.
5. Publish Your Review: After composing your review, tap the Share or Post button in the top right corner. Your recommendation is now live on the Page for others to see.

Troubleshooting: What if I Can't Leave a Review?

Sometimes you might navigate to a Page and find that the option to leave a review is missing. Here are a few common reasons why:

• The Business Has Turned Reviews Off: Page administrators have the option to disable the Reviews/Recommendations feature. This is often done if a business doesn't want to manage public feedback or if they've been targeted by spam reviews. Unfortunately, there's no way around this.
• The Page Category Doesn't Support Reviews: Certain Facebook Page categories, such as community pages or some public figure accounts, can't have a review feature enabled. It's primarily designed for businesses and organizations with a physical address or providing a service.
• You Aren't Logged In: It might seem obvious, but you must be logged into a Facebook account to leave a review. Anonymous feedback isn't permitted.
• Recent Glitches: Occasionally, Facebook experiences bugs that might temporarily hide the review functionality. If you're certain the business should have reviews enabled, try again later or from a different device.

Final Thoughts

Writing a Facebook review is a simple act that takes only a few minutes, but its impact is significant. A well-written recommendation provides crucial social proof for businesses, offers actionable feedback for improvement, and empowers other consumers to make better choices. By being specific, honest, and constructive, you can contribute to a more transparent and trustworthy marketplace for everyone.

For us at Postbase, we understand how important every single piece of customer feedback is for a growing brand. Managing all those interactions across all your social platforms can be a huge challenge. That’s why we built our platform with a unified inbox that brings all your comments and DMs from Facebook, Instagram, and more into one simple, manageable place. It helps us and our customers stay on top of the conversation and engage with community feedback way more easily.