How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

Using the right trending sound on TikTok can be the difference between five views and five million. The platform’s algorithm is built to push trends, and audio is one of its most powerful signals. This guide breaks down exactly how to find trending music, add it to your videos, and use it smartly to grow your account.
Think of trending sounds as a shortcut to discovery. When a song or audio clip starts gaining traction, TikTok’s algorithm actively shows more videos using that sound to more people. It’s a feedback loop: a sound gets popular, so the algorithm promotes it, making it even more popular.
By jumping on a trend early, you’re basically telling the algorithm, “Hey, my content is relevant and timely!” This gives your video an immediate advantage and a higher chance of landing on the For You Page (FYP). For brands and creators, this isn't just about going viral, it’s about consistently reaching new audiences who might be interested in what you have to say.
Here’s the simple breakdown of what trending sounds do for you:
The key to making trends work for you is finding them at the right time - ideally, as they are on the rise, not after they've become overused. Here are four effective methods to discover what’s hot right now.
This is the most organic way to find trends. But don't just mindlessly scroll. Pay attention to patterns. If you hear the same audio clip three or four times within a 10-minute scrolling session, you’ve likely found a rising trend.
Here’s what to look for:
TikTok is great at curating what's popular for you directly within the app's creator tools. This method puts official lists of trending sounds right at your fingertips.
This is a more direct way to find trending audio without having to rely solely on what the algorithm shows you on your FYP.
For those who want to get a little more strategic, the TikTok Creative Center is a powerful, free tool offered by TikTok itself. It's designed for brands and advertisers but is accessible to everyone.
There are many TikTok accounts dedicated to finding and sharing trending sounds and video formats. Search for terms like "trend alert" or "TikTok trends" and follow a few that resonate with your style. These creators do the work for you, often highlighting sounds just as they begin to take off and even providing ideas on how to use them.
Once you’ve found the perfect sound, using it is simple. Here’s how to do it.
If you discover a sound on your FYP that you want to use later, you can save it to your Favorites.
Sometimes you might record a video with its own original audio (like a voiceover) and want to add trending music softly in the background.
Finding and adding a sound is only half the battle. Using it strategically is what brings results.
Don't just jump on a trend because it's popular, make sure it aligns with your brand or content. A dancing trend might not be the right fit for a serious financial advisor, but they could use a trending sound about "secrets I learned the hard way" to talk about common investing mistakes. The best trend usage feels authentic to your account. Ask yourself: “How can I use this sound format to teach, entertain, or inspire my specific audience?”
The most successful videos don't just replicate a trend, they adapt it. While the audio stays the same, clever creators change the on-screen text or the visual context to make it their own. This is where you can inject your personality, expertise, or brand message. Instead of just doing the lip-sync, use the sound as a backdrop to share a helpful tip, tell a relatable story, or show a behind-the-scenes look at your business.
A typical TikTok trend has a bell curve. It starts slow, has a massive peak, and then quickly dies off as people get tired of it. You want to jump in during the "rise," not the "fall."
This is one of the most important but overlooked rules for businesses on TikTok. Most pop songs and viral audio clips are not licensed for commercial or promotional use. If you have a Business Account on TikTok, trying to use a popular Taylor Swift song will often result in a "This sound isn't licensed for commercial use" message.
Using copyrighted music for marketing could lead to your video being muted or even legal trouble.
The Solution: The Commercial Music Library.
TikTok offers a pre-cleared library of over a million royalty-free songs and sounds for businesses to use in their content. You can find this library by tapping "Add Sound." TikTok automatically presents this library to Business Accounts. While it doesn't have the latest chart-toppers, it has a vast and growing collection of excellent, trend-worthy music that is 100% safe for promotional content.
Leveraging trending music is a powerful tactic for growing your TikTok presence. It all comes down to finding relevant sounds early, adapting them to your unique voice and niche, adding value beyond just copying the trend, and always being mindful of commercial licensing rules if you're a business.
Staying on top of trends is rewarding but can also be demanding. Keeping a content calendar helps you plan ahead and stay consistent, especially when you need to act fast on a new trend. Because we found that old-school scheduling tools just weren't built for the speed of short-form video, we created Postbase. Our visual calendar lets you map out your content for TikTok, Reels, and Shorts, helping you see where a trending video can fit into your schedule without disrupting your flow. It's designed to make modern social media management feel less chaotic and much more intentional.
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