How to Use Facebook Templates

Setting up your Facebook Page correctly can feel like a guessing game, but it doesn’t have to. Facebook Page templates give your profile a professional, optimized layout in just a few clicks, making it easier for visitors to find exactly what they’re looking for. This guide will walk you through what these templates are, how to choose the right one for your business, and the exact steps to apply and customize it for a powerful first impression.

What Exactly Are Facebook Page Templates?

Think of a Facebook Page template as a pre-built layout for your business profile. Instead of giving every Page the same default arrangement, Facebook created a collection of templates designed for specific industries. Each template strategically arranges the tabs and buttons on your Page to highlight the information your audience is most likely to need.

For example, a restaurant’s Page template will showcase the menu, location, and photos first, while a service-based business template will emphasize a list of services and customer reviews. The right template makes your page more intuitive for first-time visitors, guiding them naturally toward the actions you want them to take, whether that’s booking an appointment, browsing your products, or making a donation.

In short, using a template offers three main benefits:

• It saves you time. You don't have to manually build your Page structure from scratch. You start with a layout that’s already 90% optimized for your business type.
• It improves the user experience. Visitors can find what they need without searching. A logical layout reduces friction and keeps people on your Page longer.
• It helps you meet your business goals. By placing the most important call-to-action button and tabs front and center, you are actively directing traffic toward your primary conversion points.

Breaking Down the Different Facebook Page Templates

Facebook offers a handful of templates tailored to different needs. While you can customize any of them, picking the closest starting point is always the best strategy. Here’s a look at the most common options and who they’re best for.

1. The Standard Template

This is the default, all-purpose template that works for almost any type of Page. It's a great starting point if you don't fit neatly into any of the other categories. The tab order is generally logical for most businesses: Home, Events, Reviews, Photos, Posts, Videos, Community, and About. You can't go wrong starting here, but it's not specifically optimized for any one goal.

• Best For: Any business, personal brand, or organization that needs a solid, general-purpose layout.

2. The Business Template

Similar to the Standard template, the Business template is another great general-purpose option, but with a slightly more commercial focus. It's designed to help you promote your products or services. It encourages you to feature special offers, post job openings, and make it easy for customers to connect with you. The tabs prioritize information that helps drive commercial activity.

• Best For: Retail stores, corporate businesses, marketing agencies, B2B companies, and anyone focused on generating leads and promoting offers.

3. The Services Template

As the name suggests, this template is custom-built for service-based businesses. It puts your services list at the top, allowing you to showcase what you offer with descriptions and prices. It also places a heavy emphasis on user reviews, as social proof is incredibly important for winning new clients. The primary call-to-action is often "Book Now" or "Call Now," making it simple for prospects to take the next step.

• Best For: Plumbers, electricians, marketing consultants, web designers, hair stylists, cleaning services, and other professional service providers.

4. The Restaurants &, Cafes Template

This template highlights the essentials for any food establishment. It's designed to make your visitors' mouths water while giving them all the practical information they need. Tabs for your menu, photos of your food, and location/hours of operation are featured prominently. It’s all about creating an appealing storefront that gets people through the door.

• Best For: Restaurants, cafes, bakeries, bars, and food trucks.

5. The Shopping Template

If your primary goal on Facebook is to sell products, this is the template for you. It's engineered to create an e-commerce experience directly on your Page. The 'Shop' tab is the main feature, showcasing your products in a clean, browsable grid. You can direct traffic to your website or allow customers to check out directly through Facebook or Instagram. Posts that tag products from your shop also get more visibility.

• Best For: E-commerce brands, clothing boutiques, artists selling prints, and any business that sells physical goods online.

6. The Venues Template

For businesses tied to a physical location where events happen, the Venues template is ideal. It highlights essential information like your location, operating hours, and a list of upcoming events. This layout is perfect for building hype and driving attendance for concerts, plays, shows, or games.

• Best For: Theaters, music halls, sports arenas, and community centers.

7. The Non-Profit Template

Designed for charitable organizations, this template focuses on telling your story and encouraging support. Its standout feature is a prominent "Donate" button, which you can connect directly to your fundraiser or donation page. The tabs guide visitors toward understanding your mission, getting involved, and contributing to your cause.

• Best For: 501(c)(3) organizations, charities, and cause-driven groups.

8. The Video Page Template

If you’re a content creator, this template is built for you. It's designed to showcase your video content as the main attraction. The layout serves as a hub for your latest uploads, live streams, and playlists, making it feel more like a dedicated channel. It’s perfect for building an audience that comes to your Page specifically to watch what you create.

• Best For: Vloggers, gamers, public figures, video producers, and brands using a video-first content strategy.

How to Find And Change Your Facebook Template: A Step-by-Step Guide

Swapping your Page’s template is a quick and simple process. It won’t delete any existing content - it will only reorder your tabs and may change the primary call-to-action button on your Page. Here’s how to do it:

1. Navigate to your Facebook Business Page. Make sure you are viewing it as an administrator.
2. On the left-hand menu, look for Settings. Click it.
3. Once in the Settings menu, find and click on Templates and Tabs. This is your main control panel for your Page’s layout.
4. At the top of this screen, you’ll see your Current Template listed. To the right of it, click the Edit button.
5. A new window will pop up, displaying all the available templates. You can scroll through and click View Details on any template to see which tabs it includes and in what order.
6. When you find the template that best fits your business, click the Apply Template button.
7. Facebook will show you a confirmation notice, explaining the changes that will be made to your Page layout. Review it and click OK to confirm.

That's it! Your Page will instantly update to the new layout.

Beyond the Default: Customizing Your Template to Fit Your Brand

Choosing a template is just the starting point. The real magic happens when you customize it to perfectly match your brand's priorities. Under that same "Templates and Tabs" settings menu, you have two powerful customization options:

1. Reorder Your Tabs

Even within a template, you can change the order of the tabs. Don’t want ‘Events’ at the top? Want to move your ‘Reviews’ higher? Just click and drag any tab to a new position in the list. Think about what a potential customer wants to see first. Is it your stunning portfolio? Drag the ‘Photos’ or ‘Videos’ tab up. Is it social proof from other happy clients? Move ‘Reviews’ right below the Home tab.

Put your most important tabs "above the fold" to ensure visitors see them without having to click the "More" dropdown. Tailor this order to your business's unique user journey.

2. Add or Remove Tabs

You can also turn certain tabs on or off. Next to each tab in the list is a toggle switch. If you don’t run events, for example, it’s best to turn the 'Events' tab off completely to reduce clutter. Likewise, if you recently launched a product line, you can turn the 'Shop' tab on to start showcasing your goods.

This allows you to create a lean, focused navigation experience for your visitors, hiding anything that isn’t relevant to them or your business goals.

3. Update Your Call-to-Action (CTA) Button

Your template affects the main blue button at the top of your Page, but you can always change it. Click the button on your live Page to edit it and select from dozens of options, like "Book Now," "Contact Us," "Use App," "Shop Now," "Sign Up," or "Watch Video." This is one of the most valuable pieces of real estate on your page - make sure it directly supports your most important business objective.

Final Thoughts

Using and customizing Facebook Page templates is a simple yet powerful way to optimize your Page for your audience and make a great first impression. By choosing the right layout and thoughtfully arranging your tabs, you guide visitors directly to the most important parts of your business, making it easier for them to become customers.

Of course, a beautifully optimized page needs great content to keep people engaged. At Postbase, we built our platform to make planning and scheduling that content as simple as possible. After years of struggling with clunky, outdated tools, we designed a clean, modern calendar that lets you see your entire content strategy across Facebook, Instagram, TikTok, Reels, and more at a glance, so you can focus on building your brand without fighting your software.