How to Update My Facebook Page

Keeping your Facebook Page fresh is more than just posting - it's the digital handshake that greets new visitors and the ongoing conversation that nurtures your community. If your page feels a bit dated or you're unsure where to begin, this guide will walk you through every element you can update. We'll cover everything from the foundational details people see first to crafting the daily content that keeps them engaged.

First Impressions Matter: Updating Your Page's Core Information

Your page's basic info is the first thing people see. It needs to be accurate, professional, and convincing. Think of it as your virtual storefront window. If the sign is crooked or the hours are wrong, potential customers might just walk on by. Keeping this information up-to-date is a quick win that builds immediate credibility.

Profile Picture and Cover Photo

These two visuals are the most prominent branding elements on your Facebook Page. They work together to create an instant impression.

Your Profile Picture: This is your icon across the platform. It shows up next to all your posts, comments, and in search results.

• For Brands: Use a high-resolution logo. It should be clean, simple, and easily recognizable even at a small size. Avoid text-heavy logos that become unreadable.
• For Public Figures/Personal Brands: Use a professional, high-quality headshot. Make sure your face is clearly visible, well-lit, and the background isn't distracting.

How to Update It:

1. Navigate to your Facebook Page.
2. Hover over your profile picture and click the camera icon that appears ("Update Profile Picture").
3. Choose "Upload Photo" to select a new image from your computer or "Choose from Photos" to use one already on Facebook.
4. Reposition and save your changes.

Your Cover Photo: This is the large banner image at the top of your page. It’s your chance to show off your brand's personality, promote a campaign, or highlight a key product.

Actionable Ideas:

• Showcase your team or office space.
• Announce a new product, service, or upcoming event.
• Feature a seasonal promotion (e.g., a holiday-themed banner).
• Use a photo of your product in action or display your best-selling items.
• A powerful quote that embodies your mission.

How to Update It:

1. On your Page, hover over the cover photo area and click "Edit Cover Photo."
2. You can upload a new photo, choose from existing ones, or create a slideshow.
3. Drag the image to reposition it perfectly, then click "Save Changes."

For perfect quality, aim for the recommended dimensions: profile pictures display at 176x176 pixels on computers, and cover photos are best at 851x315 pixels.

Your Page Username and Name

Your username (e.g., @YourBrandName) creates a custom URL for your page (facebook.com/YourBrandName), making it easier for people to find and tag you. Keep it simple, memorable, and consistent with your handles on other social platforms.

Changing your page's actual name is a bigger deal. You can request a change if your business has rebranded or you made a typo, but Facebook has to approve it. Small tweaks are usually approved quickly, but a completely different name might get flagged. Make sure the new name still reflects what your page is about.

How to Update Them: You can find the options to edit your Name and Username under your Page's Settings > General Page Settings.

The "About" Section: Your Digital Elevator Pitch

The "About" section is where people go when they want to know who you are, what you do, and how to get in touch. An incomplete "About" section can look unprofessional and make it harder for customers to do business with you.

Navigate to your page and click "Edit Page info" to fill out these crucial fields:

• Description: A brief, one-to-two-sentence summary of what your page is about. Use keywords your audience would use to find a business like yours.
• Categories: Choose up to three categories that accurately describe your business (e.g., "Restaurant," "Digital Creator," "Local Service"). This helps Facebook show your page to relevant audiences.
• Contact Information: Add your phone number, website URL, and email address. Only fill in what you want to be public.
• Location: For brick-and-mortar businesses, an accurate address and map are essential. If you're a service-area business, you can define your service area instead.
• Hours: Keep your business hours updated, especially for holidays or special events.

Beyond the Basics: Customizing Your Page Layout

Your Facebook Page isn't a one-size-fits-all profile. You can customize the layout to better suit your business goals and make it easier for visitors to find what they need.

Choosing the Right Page Template

Facebook offers pre-designed templates with default buttons and tabs tailored to specific business types like Services, Shopping, Venues, Non-profits, and more. For example, the "Restaurants & Cafes" template has tabs for reviews, photos, and offers, while the "Shopping" template emphasizes a "Shop" tab.

How to Update It: Go to Settings > Templates and Tabs. You can view the different templates available and apply the one that best fits your business model.

Managing Your Tabs

Tabs are the navigation links on the left side of your page (or near the top on mobile) that direct users to different sections like Photos, Services, Reviews, and Events. You can reorder these to put the most important information first.

A local restaurant, for example, would want their "Reviews" and "Photos" tabs to be highly visible. An e-commerce brand should prioritize the "Shop" tab.

How to Reorder Them: In Settings > Templates and Tabs, simply drag and drop the tabs into your preferred order.

Setting Up Your Call-to-Action (CTA) Button

Right below your cover photo is a prominent blue button - this is your primary call to action. It’s a powerful tool for directing traffic and generating leads right from your page. Align this button with your most important business objective.

Common CTA Options:

• For Lead Generation: "Sign Up," "Contact Us," "Send Message"
• For Sales: "Shop Now," "See Offers," "Order Food"
• For Engagement: "Watch Video," "Learn More," "Use App"
• For Bookings: "Book Now"

How to Update It: Simply click the blue button on your page and select "Edit Button." Facebook will walk you through the options and help you link it to a website, landing page, contact form, or messenger chat.

The Heart of Your Page: Creating Fresh Content

Your page's information and layout form the foundation, but your ongoing content is what keeps people coming back. A consistently updated page signals that you're active, relevant, and ready to engage.

Mastering Different Types of Posts

Variety is the key to holding your audience's attention. Instead of posting the same thing over and over, mix up your content strategy with different formats available in the Meta Business Suite or Creator Studio.

Photos & Carousels

Visual content almost always performs better than plain text. Share high-quality photos of your products, showcase before-and-after results, introduce your team members, or post behind-the-scenes glimpses of your process. Use carousel posts (multiple images in one) to tell a simple story or display different features of a single product.

Videos & Reels

Video is the undisputed champion of engagement on social media right now, especially short-form vertical videos like Reels. Reels are perfect for quick tips, product demos, day-in-the-life content, or joining a trending audio clip. Remember to add captions, as a large portion of users watch videos with the sound off.

Stories

Stories disappear after 24 hours, making them ideal for more casual, in-the-moment updates. Use them to run polls, ask questions with the sticker feature, share a limited-time offer, or just give a more authentic look at your brand's personality without cluttering your main feed.

Text-Only Updates

While visuals dominate, a simple, punchy text post can be very effective. Use them to ask your audience a question to spark conversation, share a quick company announcement, or post a valuable tip. Keep it concise and focused.

Events

Promoting a sale, a webinar, an in-store workshop, or a live Q&A? Create a Facebook Event. It organizes all the information in one place and makes it easy for followers to RSVP, which also sends them a reminder notification.

Consistency is Everything: Schedule Your Content

One of the biggest struggles for page managers is posting consistently. Life gets busy, and social media can fall to the bottom of the to-do list. The solution is scheduling.

Using a tool to schedule your posts in advance is a game-changer. Meta Business Suite, Facebook's native platform, allows you to batch your content creation and plan your calendar for the week or month ahead. You can write your captions, upload your media, and pick the exact date and time for each post to go live. This frees you from the pressure of having to come up with something new every single day and ensures your page never goes silent.

Don't Just Post - Engage

Finally, updating your page isn’t just a one-way broadcast. It’s a conversation. Pay attention to the comments on your posts and respond to them. When someone asks a question or leaves a positive review, acknowledging it builds a strong sense of community. Likewise, promptly answering messages sent to your inbox shows that you're attentive and value your customers' time. This active engagement is just as important as any post you create.

Final Thoughts

Updating your Facebook Page effectively involves two core activities: maintaining accurate foundational information and publishing compelling, consistent content. By regularly refreshing your cover photo, fine-tuning your "About" section, customizing your layout, and engaging your audience with a mix of post types, you build a page that looks professional and feels alive.

Juggling all of the content - especially high-priority formats like Reels and videos across multiple platforms - can be a lot to handle. We've spent years dealing with unreliable, clunky tools, which is why we built Postbase. It allows us to see our entire content plan on one visual calendar, schedule video-first updates with confidence, and manage all our comments and DMs in a single inbox. It returns our focus to creating great things instead of wrestling with software.