How to Unpin a Post on Facebook

Pinned your best post on Facebook but now it's time for a change? You're in the right place. Unpinning a post is a quick and simple process, whether you're tidying up your personal profile, updating a business page, or managing a community group. This guide will walk you through the exact steps for unpinning content on any device, helping you keep your Facebook presence fresh and relevant.

What is a Pinned Post, Anyway?

Before we get to unpinning, let's quickly touch on what pinning a post actually does. When you pin a post on your Facebook Profile, Page, or Group, you are essentially telling Facebook, "Hey, this is important. I want everyone who visits to see this first." The pinned post sticks to the very top of your feed, right below your bio or cover photo, overriding the typical chronological order of posts. It's your digital welcome mat, your headline announcement, or your most important call-to-action.

Businesses, creators, and community managers use pinned posts for several strategic reasons:

• Important Announcements: Announcing a new product, a special promotion, upcoming event details, or changes in business hours.
• Showcasing a Hit Post: Got a post that went viral or had incredible engagement? Pinning it is a great way to show off your best work and social proof to new visitors.
• Key Information & FAQs: For groups, pinning rules and guidelines is essential. For pages, it might be a link to your website, a "how-to" video for your product, or answers to frequently asked questions.
• Driving Traffic or Sales: Putting a direct link to a lead magnet, a sales page, or your latest blog post right at the top of your page ensures maximum visibility.

A pinned post serves as a temporary spotlight. But like any spotlight, its direction needs to change over time to align with your current goals. That's where unpinning comes in.

Top Reasons to Unpin a Facebook Post

Knowing when to unpin a post is just as important as knowing how. Your pinned post is prime real estate on your social media profile, so it should always be working for you. If it isn't, it's time for it to go. Here are some of the most common reasons to hit that unpin button:

• The Information is Outdated: This is the most obvious reason. If your pinned post is about a contest that ended last month, a holiday sale that's over, or an event that has already happened, it's creating a poor impression. An outdated pinned post can make your page look neglected or mismanaged.
• You Have a New Priority: Social media strategy is dynamic. Last week's priority might have been driving sign-ups for a webinar. This week, it might be launching a new feature. Unpinning the old post makes way for your new, more relevant announcement.
• You Want to Refresh Your Page's Look: Sometimes, you just need a refresh. Having the same post pinned for months can make your page feel static. Unpinning it allows your latest content to be the first thing visitors see, giving your page a more active and timely feel.
• The Post Isn't Performing as Expected: You pinned a post hoping it would get a ton of clicks or comments, but it has fallen flat. Don't feel obligated to keep it there. Unpin it and try something else. It's better to have no pinned post than one with low engagement.
• To Clean the Slate: Maybe you don't have an immediate replacement. That's perfectly fine. Unpinning your current post leaves the top of your feed clean, allowing your recent, organic content to shine on its own. It's a valid strategy to go without a pinned post for a while as you figure out your next big message.

How to Unpin a Post on Facebook: Desktop Guide

Doing a little clean-up from your computer? The process is straightforward whether you're on a personal profile, a business page, or in a group. Here are the step-by-step instructions for each.

Unpinning a Post from Your Personal Profile

If you've pinned a favorite memory or an important life update to your personal timeline, it only takes a few clicks to move it back into its chronological spot.

1. Navigate to Your Profile: Log in to Facebook and click on your name or profile picture in the top-left corner of the homepage to go to your personal profile.
2. Find Your Pinned Post: Your pinned post will be the very first post on your timeline, located right below your introduction section. It will be clearly labeled with a small pin icon and the word "Pinned post."
3. Open the Post Menu: In the top-right corner of the post itself, you'll see a three-dot icon (...). Click on this to open a dropdown menu of options.
4. Select "Unpin Post": From the menu that appears, simply click on "Unpin post." The post will immediately be removed from the top of your timeline and will return to its original place in your feed based on the date it was published. That's it!

Unpinning a Post from a Facebook Page

For social media managers and business owners, keeping your Page's pinned post current is vital for communicating with your audience effectively.

1. Go to Your Facebook Page: From your Facebook homepage, find your Page in the left-hand sidebar under "Your Pages" or search for it by name. Make sure you are interacting with the page as your management profile.
2. Locate the Pinned Post: Just like with a personal profile, the pinned post will be at the top of your Page's feed. It will say "Pinned by [Your Page Name]" right above the content.
3. Click the Three-Dot Menu: In the top-right corner of the post container, click the three-dot icon (...).
4. Choose "Unpin from top of Page": In the dropdown menu, select the option that says "Unpin from top of Page." The post will instantly unstick from the top and be restored to its normal position on your timeline.

Unpinning a Post in a Facebook Group

Group admins and moderators often pin rules, welcome messages, or important threads in the "Featured" section (formerly called "Announcements"). Here's how to manage them.

1. Enter Your Facebook Group: Go to the group you manage. You can find it listed in the left-hand sidebar under "Your Groups."
2. Go to the "Featured" Section: Pinned posts in groups usually live in a dedicated section near the top, often labeled "Featured." Click on this tab to see all pinned content.
3. Find the Post and Open its Menu: Find the specific post you want to unpin. Click on the three-dot menu (...) in the post's top-right corner.
4. Select "Unpin post" or "Remove from Featured": Depending on your Group's version, the text might vary slightly. Click on "Unpin post" or "Remove from Featured." Facebook will confirm your choice, and the post will no longer be featured in a prominent position.

How to Unpin a Post on the Facebook Mobile App

Most of us manage social media on the go. Luckily, unpinning posts from your phone is just as simple as on desktop. The process is nearly identical for both iPhone (iOS) and Android devices.

On Your Profile

1. Open the Facebook app and tap the menu icon (three lines) followed by your profile picture to go to your timeline.
2. Find the "Pinned post" right at the top.
3. Tap the three-dot icon (...) in the top-right corner of that post.
4. Tap "Unpin Post" from the options that pop up. The post will move back to its original spot in your timeline.

On a Facebook Page

1. Open the app and navigate to the business Page you manage.
2. Your pinned post will be showing at the top of the feed.
3. Tap the three-dot icon (...) on the post.
4. Select "Unpin from top of Page" from the menu.

In a Facebook Group

1. Open the app and go to the Group you manage.
2. Tap on the "Featured" tab near the top to see all pinned posts.
3. Find the post you want to adjust and tap the three-dot icon (...).
4. Choose "Unpin post" from the list. It will no longer be sticky at the top of the group.

The Next Step: What to Do After Unpinning a Post

Unpinning a post is a simple click, but the strategic decision of what to do next is just as important. Once you've cleared that space, you have a few options to think about.

Option 1: Pin Something New Immediately

Having a fresh post ready to go is the best way to maintain momentum. Your new pinned post should align with your current goals. Consider pinning:

• Your Best Performing Recent Post: Did a Reel or image get tons of comments and shares? Pin it to show new visitors that your content resonates with your audience.
• A Timely Call-to-Action: Pin a post that drives a specific action, like signing up for an email list, visiting a new landing page, or following you on another platform.
• A Community-Building Question: Ask an engaging question to spark conversation. "What's the one piece of advice you'd give to someone starting in our field?" can be a great way to generate interaction right at the top of your feed.
• An Introductory Post or Video: Give new followers a warm welcome by pinning a post that explains who you are, what your page is about, and what kind of value they can expect from you.

Option 2: Leave the Spot Empty (For Now)

It's completely okay to not have a pinned post. In fact, it can be a strategic move. By leaving the top spot open, you allow your most recent content to be the first thing people see. This strategy works well if you publish high-quality content frequently and want to showcase that your page is consistently active and up-to-date. It keeps the focus on what's happening now rather than on a single, static message.

Final Thoughts

Mastering the pin and unpin feature on Facebook is a small but powerful skill in your social media toolkit. By regularly updating what you showcase, you ensure your profile, page, or group remains dynamic, relevant, and aligned with your most current goals.

A smart content strategy goes way beyond a single pinned post, requiring you to look at the bigger picture across all your platforms. At Postbase, we built our tool around a visual calendar because we know how a clear plan can transform your Social Media efforts. Being able to see all your scheduled content at a glance helps you identify the perfect post to pin next, spot gaps in your strategy, and keep your brand's story consistent, leaving behind the chaos of managing everything in spreadsheets or multiple tabs.