How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

Wondering why your latest Facebook post is a ghost town? Enabling comments is often the first step to starting a real conversation with your audience. This guide walks you through exactly how to turn on comments for your Facebook profile, Page, and Group, plus how to troubleshoot common issues when the settings aren't cooperating.
Before jumping into the how-to, it’s worth remembering why comments matter so much. They're more than just little bursts of text under your content, they are the lifeblood of an active social media presence. Every comment is a signal to Facebook's algorithm that people find your content interesting, which can push your post to a wider audience. More than that, comments build a community.
They are real feedback from your audience, a chance to answer questions, and a way to show that there's a real person or team behind the brand. When followers see you actively replying, it encourages them to join the conversation, creating a self-sustaining cycle of engagement. In short, turning on and encouraging comments is a direct line to building brand trust and organically growing your reach.
The most common hang-up with Facebook comments is not understanding that two different settings are at play: your overall account privacy and the specific audience of an individual post.
Most comment problems happen when one of these settings contradicts the other. We'll show you how to check both.
For personal profiles, your ability to receive comments from people you aren’t friends with is tied directly to your follower and audience settings. If you want anyone on Facebook to be able to comment, you need to allow public followers and set your post's audience to Public.
First, you need to adjust your profile’s default settings to allow comments from the public. This tells Facebook you’re open to engagement beyond your immediate friend circle.
Setting this to Public doesn't automatically make all your posts public - it just gives you the option to share publicly and receive comments from anyone.
Once your main settings allow for it, you can control comments on a post-by-post basis. A grayed-out comment button usually means the post's audience is restricted.
By nature, Facebook Pages are public, so comments are almost always turned on by default. If people are reporting they can't comment, it’s rarely because they're "off." More likely, it's caused by page restrictions or a moderation setting doing its job too aggressively.
Admins can set up filters that automatically hide comments containing specific words or phrases. If a user’s comment contains one of these, it won't appear, making them think comments are disabled.
Essentially, on a Business Page, instead of "turning comments on," you're making sure nothing is set up to block them. If you can’t find a setting related to comments being off, it’s because a blanket "off" switch doesn't exist for Pages - only specific, post-by-post controls.
Sometimes you need to shut down a conversation that's getting out of hand, or you might have turned comments off by mistake. This function works similarly for personal profiles, Pages, and Group posts. It's a granular control that overrides all other settings for that single post.
If you don't see this option, it means comments haven't been manually turned off. Your issue is likely related to the post’s audience settings (for profiles) or an aggressive moderation filter (for Pages).
Facebook Groups give admins the most powerful tools for managing conversations. If members are unable to comment, it's almost certainly because of a specific setting or action controlled by an admin.
If you're a member (not an admin), you can't control another person's comment settings. If you can't comment on a specific post, it’s because an admin has manually turned off comments for that particular thread. This is often done to stop arguments, prevent the spread of misinformation, or lock an announcement permanently.
As an admin, you have multiple ways to manage comments:
If you've followed the steps above and are still having trouble, run through this quick checklist:
Mastering Facebook comment settings is all about knowing where to look. By checking both your profile or Page's global privacy settings and the individual audience settings for each post, you can ensure your content is always open for the conversations you want to have.
Once you open the floodgates to engagement, managing it all can become a job in itself. With comments, messages, and mentions pouring in across different platforms, it’s easy to miss opportunities to connect. That’s why we built our unified social inbox in Postbase. We bring every comment and DM from Facebook, Instagram, TikTok, and more into one clean feed, so you can reply to your community quickly and never let a conversation fall through the cracks.
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