How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

Confused why nobody is commenting on your Facebook posts? You’re not alone. While Facebook encourages engagement, its settings menus can sometimes make it feel like you’ve accidentally muted your own audience. This guide provides a clear walkthrough on how to enable and manage comments across your Facebook Profile, Page, and Group, so you can start building the conversation you want.
Before changing any settings, it helps to understand Facebook's golden rule: who can see your post is almost always who can comment on your post. If a post is shared only with "Friends," then only your friends can see it and, therefore, only they can comment. If you want everyone to be able to comment, your post needs to be "Public." Think of the audience setting as the master switch. Disabling comments for specific posts is a separate action, but your post's visibility is the first place you should always check.
Understanding this simple link between visibility and commenting solves most issues. Now, let’s get into the specifics for different parts of Facebook.
For a brand, a lively comment section is a sign of a healthy, engaged community. Thankfully, Facebook Pages are set up to encourage public interaction by default. Nearly all posts made from a Business Page are automatically set to "Public," meaning comments are already enabled for anyone on or off Facebook who sees the post. If you're not getting comments, it's rarely because they are disabled. However, you have powerful tools to control the quality of the conversation.
Though Pages default to public, it's good practice to double-check. When you're creating a new post, you'll see a small dropdown menu next to your Page's name, which should say "Public." This confirms your post will be visible to everyone.
What about an existing post? Here's how to check:
This simple check ensures that maximum visibility - and commenting potential - is enabled.
Enabling comments is just step one. True community management involves shaping the conversation. Facebook gives Page admins tools to filter out unwanted comments automatically, keeping your comment section positive and productive without you having to manually delete every piece of spam.
To access these tools, head to your Page's "Meta Business Suite," then navigate to "Settings" >, "Page settings" >, "Privacy" and finally, "Public Posts." Under the 'public posts' you will find Comment Ranking.
You can turn this on or off. Next, you'll want to review your 'page tagging'.
Going back to the main settings menu bar on your left, now select "Page and Tagging"
Your personal profile gives you even more granular control over who can interact with your posts. While many people keep their profiles locked down for friends, you might have specific public posts - like a professional announcement or a piece of content you are sharing from a brand you support or a project you want eyes on from a particular event - where you want broader engagement. Managing comments on your personal profile involves two layers: the audience of the post itself and your global comment settings.
Just like with a Page, the first thing to check is the audience for the specific post. When you create a post, you'll see a button under your name that likely says "Friends" or "Public."
You have more options for customizations, including sharing to your stories, your various Facebook group pages, etc.
Facebook also has a separate setting that controls who can comment on anything you've shared publicly. If you set a post to "Public" but are still not getting comments from strangers, this setting is likely the reason why. Here’s how to find and change it:
You’ll see a few choices:
Selecting "Public" (if you're a thought leader aiming for visibility, an entrepreneur, or building an audience) is how you fully open your comments to everyone. Selecting "Friends" locks them down.
Facebook Groups are all about discussion, so comment controls are essential tools for admins and moderators. Whether you need to cool down a heated debate or just archive an announcement post, you have direct control over conversations.
Sometimes you need to stop a conversation in its tracks - a post might have gone off-topic, spread misinformation, or turned into too much heat. Or maybe there's an announcement where comments simply aren't necessary.
Anyone who sees that post will now see a message that "Commenting has been turned off for this post," preventing further engagement.
As admins and moderators can't be everywhere at once to maintain positivity, Facebook gives Groups access to a feature called "Admin Assist". This powerful tool lets you set up rules to automatically decline comments that contain certain keywords or links to malicious sites, or that come from new accounts. It doesn't silence people unnecessarily, but it helps you enable a healthier and spam-free comment section at scale.
Enabling comments isn't just about clicking a button. It's a strategic decision about how you want to build your community. Each comment is an opportunity to interact with an audience member, to gather feedback, or to turn a spark into a conversation that benefits your brand.
Open comments invite conversation. Actively engaging with both positive and negative comments shows your audience that you're listening. This builds trust and loyalty, turning a casual follower into a brand ambassador.
Not every comment is going to be positive, and that's okay. Instead of turning off comments to hide from criticism, try to respond constructively. Acknowledge the concern, offer a solution if possible, and know when to take the conversation to DMs if necessary. This shows maturity and professionalism.
Pay attention to what people are saying in your comment section. Are they asking questions about a particular product or service, or confused about a recent announcement? These are data points for your content strategy, helping you create better content, address common pain points, and understand your audience deeper.
Mastering Facebook’s comment settings isn't a technical hack, but about understanding how visibility, moderation, and privacy work together. Whether you're trying to build an engaged community for your Brand Page, keep personal profile posts private, or foster healthy discussion in a Group, the tools are there for you to design the exact space you want.
When you're managing so many comments across multiple platforms, jumping between apps can get exhausting fast. We built Postbase's unified inbox to bring all your comments and DMs from Facebook, Instagram, and everywhere else into one clean place. This makes community management feel manageable, instead of feeling like chaos. At a glance, you can see what needs a reply, assign conversations to teammates, mark things resolved, and all collaborate without the stress. It’s about getting your time back to focus on engaging with your audience, instead of chasing down messages. We put everything in front of you.
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.
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