How to Transfer a LinkedIn Business Page to Another Account

Transferring ownership of a LinkedIn Business Page feels like it should be more complicated than it is, but the process is surprisingly straightforward once you know where to look. Whether you're handing off social media duties to a new team member, onboarding a marketing agency, or shifting responsibilities within your company, moving a page from one person to another is a common and necessary task. This guide will walk you through every step, covering admin roles, the transfer process itself, and some best practices to avoid common mistakes.

First Things First: Understanding LinkedIn Admin Roles

Before you can transfer a page, you need to understand the different levels of access you can grant. LinkedIn keeps it pretty simple with a few key admin roles, but only one of them has the power to hand over the keys to the castle. Think of it like this: not every employee has the master key to the office.

Here’s a quick breakdown of the main page roles:

• Super admin: This is the highest level of access. Super admins have full control over the page. They can edit the page, post content, manage other admins (including adding and removing other Super admins), view analytics, and access lead gen forms. This is the role required to transfer ownership. The person receiving the page must be made a Super admin.
• Content admin: These admins can publish and manage content, view analytics, and moderate comments. They are the day-to-day managers of the page's feed but cannot edit the page itself or manage other admins. This is the perfect role for a social media manager or content creator who doesn’t need top-level access.
• Curator: This is a more limited role. Curators can see content suggestions and create recommended content for your employees to share. They can still view page analytics, giving them insight into what’s performing well without giving them posting permissions.
• Analyst: Just as the name says, an Analyst has view-only access to the page’s analytics. They can monitor performance and export data but can’t make any changes, post content, or manage other users. This is ideal for stakeholders or data teams who only need to track metrics.

To transfer a LinkedIn page, you must be a Super admin, and you need to grant Super admin access to the person taking over. All other roles lack the permission to manage admins, which is the core of this process.

The Pre-Transfer Checklist: What to Do Before You Start

A smooth handover is all about preparation. Taking a few minutes to check these boxes can save you from a major headache later. Don't skip these steps!

1. Confirm You Are a Super Admin

It sounds obvious, but you’d be surprised how often people find out they aren't Super admins when they go to make a change. To check, go to your LinkedIn Business Page and click on the "Admin tools" dropdown in the upper right corner. If you can select "Manage admins," you're good to go. If that option is grayed out or a different admin page appears, you’ll need to ask an existing Super admin to either make the transfer for you or upgrade your permissions first.

2. Connect with the New Owner

To add someone as an admin to your LinkedIn page, you must be a 1st-degree connection with them on your personal profile. If you aren’t connected yet, send them a connection request and wait for them to accept it before you proceed. This is a security measure from LinkedIn to prevent unauthorized takeovers from strangers.

3. Make Sure Their Profile is Complete

LinkedIn has certain profile requirements for admins. The new owner’s profile should have their real name, be more than seven days old, have at least a few connections, and be reasonably complete. A brand-new or sketchy-looking profile may be flagged by LinkedIn, preventing you from adding them as an admin.

4. Open a Line of Communication

The new admin will need to accept the invitation before their access is active. If you’re not physically in the same office, make sure you can reach them via email, Slack, or phone. Let them know to expect an invitation so they can accept it quickly and complete the process.

The Step-by-Step Guide to Transferring Your LinkedIn Page

Alright, you’ve done your prep work. Now for the actual transfer. The process is essentially a two-part sequence: first, you add the new person as a Super admin, and second, you remove yourself (or the previous owner) as a Super admin.

Part 1: Adding the New Super Admin

This part gives the other person full control of the page.

1. Navigate to your LinkedIn Company Page. Make sure you are viewing it from the Admin View.
2. In the top right corner of the page, click the Admin tools dropdown menu.
3. From the menu, select Manage admins. This will take you to the Page Admins section within your settings.
4. On the Admins page, click the blue button labeled + Add admin.
5. A pop-up window will appear. Start typing the name of the 1st-degree connection you want to add. Select them from the list when they appear.
6. Below their name, you'll see a list of roles. Select Super admin.
7. Click the Save button.

That's it for your part! LinkedIn will now send an invitation to the person you just added. They need to accept this invitation before they officially have admin access.

What the New Admin Needs to Do

The new admin will receive a notification on LinkedIn with the invitation. All they need to do is click on that notification and hit "Accept." Once they've accepted, their name will appear in the "Manage admins" list as a Super admin.

If they can't find the notification, they can also check their email inbox associated with their LinkedIn account, as an email notification is usually sent as well.

Part 2: Removing the Old Super Admin

Once the new admin has accepted the invitation and you can see them listed as a Super admin on the "Manage admins" page, you can complete the transfer by removing the old owner.

Important Note: You cannot remove yourself. You must ask another Super admin to remove you. This is why adding the new admin first is so important. Make sure there is always at least one Super admin on the page.

1. Ask the new Super admin to go to the "Manage admins" page (using the same steps you did: Admin tools >, Manage admins).
2. They should now see a list of all current admins, including the person who is leaving.
3. Next to the name of the admin to be removed, they should click the three dots (`...`).
4. From the small dropdown that appears, they need to select Remove admin.
5. A confirmation box will pop up. They need to click Remove one more time to confirm.

The transfer is now complete! The new owner has sole Super admin access (unless others are still listed), and the previous owner no longer has control over the page.

Common Problems and How to Fix Them

Even with a simple process, things can go sideways. Here are a few common issues and what to do if you encounter them.

"I Can't Find the Person I Want to Add"

This almost always happens for one of two reasons:

• You aren't 1st-degree connections. As mentioned earlier, this is non-negotiable. Go to their profile and send a connection request. Wait for them to accept before trying again.
• You are misspelling their name. Double-check the spelling of their name as it appears on their LinkedIn profile. Sometimes people use middle names, initials, or different spellings.

"The New Admin Didn't Get the Invitation"

Tell them to re-check their "Notifications" tab on the LinkedIn desktop site. It can sometimes get buried. Also, have them check their spam folder for the email notification from LinkedIn. If they still can’t find it, you can remove the pending invitation on the "Manage admins" page and re-send it.

"I Accidentally Made Someone a Content Admin Instead of a Super Admin"

No problem. You can easily edit their role. Just go back to the "Manage admins" page, click the three dots (`...`) next to their name, and select "Edit role." From there, you can change them from a Content admin to a Super admin.

Best Practices for Page Management After the Transfer

Just because the ownership is transferred doesn't mean your work is done. Good social media governance helps prevent future problems.

Assign at Least Two Super Admins

This is probably the most important best practice. What happens if your sole Super admin suddenly leaves the company, goes on an extended vacation, or loses access to their account? You could get locked out of your own Business Page, and regaining access from LinkedIn Support can be a lengthy, frustrating process.

To avoid this, always assign the Super admin role to at least two trusted individuals within your company, like the CEO, Head of Marketing, or another senior leader. This redundancy provides a critical backup if one person becomes unavailable.

Perform Regular Audits of Your Admins

Every quarter or so, visit your "Manage admins" page and review who has access. Have employees left the company? Has an agency's contract ended? Remove any admins who no longer need access. This is a simple security step to protect your brand and ensure only current, authorized people can act on its behalf.

Use the Least Privilege Principle

Not everyone needs the master key. When adding a new team member to help with your LinkedIn Page, give them the role with the lowest level of permission they need to do their job. If someone is just writing and scheduling posts, make them a Content admin, not a Super admin. If they just need to report on metrics, Analyst is the way to go. This minimizes the risk of accidental changes or unauthorized actions.

Final Thoughts

Transferring a LinkedIn Business Page is a process rooted in proper admin management. By understanding roles, preparing ahead of time, and following the right steps to add a new Super admin before removing the old one, you can hand over control seamlessly and securely. Instituting best practices like assigning multiple Super admins and running regular audits will keep your page safe for the long haul.

As marketing teams change and responsibilities shift, keeping track of who has access to which social media accounts can become incredibly complex. At Postbase, we built our platform to simplify this exact problem. By connecting all your social accounts - including LinkedIn, Instagram, TikTok, and more - to a single dashboard, you manage team member access in one place, not across a dozen different platforms. When someone leaves, you can revoke their access from one central hub, making the handover process more secure and infinitely less stressful than chasing down individual logins. Team collaboration is built right in, so you can assign tasks and manage workflows without giving everyone the master set of keys. With Postbase, your brand stays protected, and your team can focus on what they do best: creating great content.