How to Tag an Organization on LinkedIn

Tagging an organization on LinkedIn is one of the quickest ways to expand your post’s reach and build professional relationships, yet it’s a tool many people overlook. It takes just a second to do, but it can get your content in front of that company's followers, notify their page admins, and strengthen professional connections. This guide will walk you through exactly how to tag organizations on LinkedIn, why it matters, and how to do it strategically to get the most out of every mention.

Why Should You Tag Organizations on LinkedIn?

Before getting into the "how," let's quickly cover the "why." Strategic tagging isn't just about name-dropping, it's a powerful networking and visibility tool. When you tag a company page, you're doing more than just adding a clickable link to your post.

• It Boosts Visibility and Reach. The most immediate benefit is exposure. When you tag a company, your post gains the potential to be seen by people who follow that company, significantly expanding its reach beyond your own network. The company is also notified, increasing the odds that its social media managers might see and even share your content.
• It Fosters Networking and Strengthens Relationships. Tagging is a professional nod. Whether you're shouting out a client, acknowledging a business partner, or crediting a collaborator, it’s a public way to show appreciation. This small gesture strengthens professional bonds and keeps you on their radar in a positive, authentic way.
• It Increases Credibility and Authority. Associating your content with respected organizations lends it an element of social proof. When you discuss a case study and tag the client involved (with their permission, of course) or share insights from an event and tag the hosts, you give your content more weight and credibility.
• It Drives Engagement. Tagged companies and their employees are more likely to engage with your post. A simple like, comment, or share from the company page or its team members can dramatically increase your post's performance in the LinkedIn algorithm, showing it to an even wider audience.

A Step-by-Step Guide to Tagging on LinkedIn

The process of tagging is incredibly straightforward on both desktop and mobile. All you need to know is the name of the company and how to use the "@" symbol. Here’s how it works in different parts of the LinkedIn platform.

How to Tag an Organization in a New Post

This is the most common place you'll use tagging. Whether you’re sharing a project update, posting an opinion, or giving a shout-out, here are the steps:

1. Navigate to the LinkedIn home feed and click "Start a post."
2. Write the text of your post. When you get to the part where you want to mention a company, type the @ symbol.
3. Immediately after the "@" symbol (with no space), begin typing the organization's name. For example, if you wanted to tag Microsoft, you would type @Microsoft.
4. As you type, a dropdown menu will appear with suggestions that match what you've written. This list will include company pages, schools, and even individuals.
5. Find the correct company page in the list and click on it. It’s a good practice to glance at the logo to make sure you're selecting the right entity, especially for companies with similar names.
6. Once selected, the company's name will appear in bold blue text in your post editor. This confirms the tag is active.
7. Finish writing your post, add any images or videos, and click "Post."

That's it. Your post will now go live with a clickable link to the organization's LinkedIn page, and the page admins will receive a notification that they've been mentioned.

How to Tag in Comments and Articles

The beauty of this feature is its consistency across the platform. The exact same process applies whether you're joining a conversation or publishing long-form content.

• In Comments: Want to mention a company in the comments section of someone else's post? Just type the "@" symbol followed by the company name. A dropdown list will appear, allowing you to select and tag the company, just like you would in a regular post. This is a great way to add value to conversations by referencing relevant businesses or tools.
• In Articles: If you write and publish articles on LinkedIn, you can tag organizations directly within the body of your text. The process remains the same: use the "@" key and select from the list. This is useful for citing sources, crediting contributors, or mentioning brands you're discussing in your piece.

How to Tag on the LinkedIn Mobile App

Managing your LinkedIn profile on the go? No problem. The tagging process is identical on both the iOS and Android LinkedIn mobile apps.

Just tap to create a new post or comment, use the "@" symbol, start typing the company’s name, and select it from the list that pops up on your screen. The functionality is completely unified, so you can network and build visibility no matter your device.

Common Tagging Mistakes to Avoid

Tagging is simple, but a few common slip-ups can prevent it from working or make your efforts look unprofessional. Here's what to watch out for.

• Irrelevant Spam Tagging: This is the biggest mistake. Don't tag popular companies like Google, Forbes, or Apple in a post just because you want their massive follower base to see it. If your content has nothing to do with them, the tag is just spam. It annoys readers and makes you look desperate for attention. Only tag organizations that are directly relevant to the content of your post.
• Choosing the Wrong Company: Many companies have similar or identical names. Tech giants, in particular, may have multiple pages for different subsidiaries or regions (e.g., "Amazon" vs. "Amazon Web Services"). Always double-check the logo and company description in the dropdown menu to make sure you’re tagging the correct page.
• Typing a Space After the "@" Symbol: The tag function is only triggered when you start typing a name *immediately* after the "@". If you put a space in between, like "@ Microsoft," the dropdown menu won't appear.
• Forgetting to Click from the Dropdown: If you just type out "@CompanyName" and it doesn't turn into a bold blue link, your tag is not active. You must select the entity from the auto-generated list for the tag to work.

Strategic Ways to Tag for Maximum Professional Impact

Now that you know the mechanics, let’s talk strategy. Randomly tagging here and there is fine, but incorporating it into your content plan can yield much better results. Here are some effective ways to use tags to build relationships and grow your brand.

1. Celebrate Clients, Partners, and Collaborators

Did you just finish a successful project with a client? Share a brief recap of what you accomplished and tag their company. It gives them a public shout-out, serves as a testimonial for your work, and shows respect for the partnership. Are you co-hosting a webinar or event? Make sure to tag your partners in all promotional materials and follow-up posts.

Example: "It was a pleasure collaborating with @Innovatech Solutions on their new website launch. Their team's vision and feedback were instrumental in bringing this project to life. So proud of what we built together!"

2. Share and Credit Company Content

If you find a valuable blog post, white paper, or report from a company in your industry, share it with your thoughts. When you do, tag the company that produced it. This positions you as a helpful curator of industry knowledge and gives credit where it's due. The company will appreciate the share and may even engage with your post.

Example: "This recent report on AI trends from @TechForward AI is a must-read for any marketer. The section on personalized content is especially insightful. Great work by their research team!"

3. Acknowledge Your Employer or Place of Work

When you're sharing achievements, learning, or positive experiences from your job, tagging your employer is a great way to be a brand advocate. It shows company pride, helps your employer get more visibility, and links your professional accomplishments directly back to your company’s profile.

Example: "Just wrapped up an incredible week of training at our company's leadership summit. Feeling energized and inspired by my colleagues at @Global Corp Inc.! Looking forward to applying these new skills."

4. Give Kudos for Milestones and Awards

Did a company in your network win an industry award, get a piece of positive press, or celebrate a major anniversary? Congratulate them with a public post and a tag. This is a simple, no-strings-attached way to build goodwill and stay top-of-mind with a company you admire.

Example: "Huge congratulations to the entire team at @NextGen Robotics for being named one of the top innovators of the year! A well-deserved recognition for their groundbreaking work."

Final Thoughts

Tagging an organization on LinkedIn is a simple action that delivers oversized results. When used correctly, it transforms a standard post into a networking opportunity, enhances your visibility, and helps build professional credibility. By making relevant, thoughtful tagging a regular part of your LinkedIn strategy, you can turn your content into a conversation starter that opens doors.

Keeping track of all your strategic mentions, scheduling posts that involve multiple partners, and managing the resulting engagement can quickly get complicated. That’s why we built Postbase around a clean, visual calendar and a unified inbox. Our platform makes it easy to plan out content ahead of time - including all your important company tags - and see your entire content strategy at a glance, so you can focus on building relationships without drowning in spreadsheets.