How to Tag an Event in a Facebook Post

Tagging an event in your Facebook post transforms a simple update into a powerful promotional tool. It directly connects your audience to the event page, boosts visibility, and makes it easier for people to get details or RSVP. This guide breaks down exactly how to tag an event on Facebook, shares best-practice strategies to maximize your reach, and troubleshoots common issues you might encounter along the way.

Why Tag an Event in Your Facebook Post?

While it might seem like a small action, tagging an official Facebook Event in your post does more than just add a link. It activates a set of features that help drive discovery and participation. When used correctly, it’s one of the simplest and most effective ways to leverage your existing audience to support an event - whether it's your own or one you're partnering with.

Drive Awareness and Reach Beyond Your Followers

When you tag a public event, your post can appear to a wider audience. Facebook’s algorithm may show your post to people who have shown interest in the event, the event hosts, or similar events, effectively extending your reach beyond your direct followers. It also creates a link back to your post from the event page’s “Discussion” or "Community" section, putting your content in front of an already-engaged audience.

Streamline RSVPs and Information Sharing

A tagged event creates a clean, clickable link right within your post. Your followers don't have to search for the event or manually copy-paste an external URL. With a single tap, they can view the event's date, time, location, and description, and see who else is attending. This seamless user experience removes friction and significantly increases the chances of someone RSVPing, buying a ticket, or simply saving the event for later.

Builds Social Proof and Authenticity

Tagging an event you’re attending or sponsoring serves as a genuine endorsement. For event creators, seeing others share and tag their event builds social proof, signaling that the event is worth attending. For partners or attendees, it communicates a story: you're active in your community, you're looking forward to being there, and you think others should join. It feels more authentic than a standard promotional graphic and encourages organic conversation among your followers.

The Step-by-Step Guide to Tagging a Facebook Event

The process for tagging an event is similar across devices, but the menu options may appear in slightly different places. Here’s a breakdown for both desktop and mobile so you can post confidently from anywhere.

How to Tag an Event on a Business Page (Desktop)

Tagging an event from your business page is ideal for official announcements, promotional countdowns, and partnership callouts. It’s slightly different from tagging on a personal profile.

1. Start a New Post: Navigate to your Facebook Page and click into the "What's on your mind?" box at the top of your feed or use the "Create Post" button in Creator Studio or Meta Business Suite.
2. Click the Three Dots: In the post creation window, look for the "Add to your post" section. Click the three dots "..." icon to reveal more options.
3. Select "Tag Event": A new menu will appear with a list of actions like "Check in" and "Tag people." Click on the option labeled "Tag event.” It usually has a calendar icon next to it.
4. Search for Your Event: A search bar will pop up. Start typing the name of the Facebook event you want to tag. Facebook will automatically populate a list of matching events. The more specific your typing, the better the result.
5. Select the Event: Click on the correct event from the list. Once selected, a link to the event will appear below your post's text.
6. Write Your Caption & Publish: Now, craft the rest of your post. Add your text, photos, or videos. The event tag will appear neatly at the bottom. When you're ready, hit "Post." The event will now show up beneath your post content as an official, clickable tag.

That's it. Your post is now connected directly to the event page, giving followers an immediate call-to-action.

How to Tag an Event on the Mobile App (iOS & Android)

Tagging an event on the go is just as simple. The interface is slightly different, but the logic is the same.

1. Create a New Post: Open the Facebook app and tap the "What's on your mind?" box on your profile or page feed.
2. Find the Post Options: You will see a list of icons and options below the text area (e.g., Photo/Video, Tag people, Feeling/Activity…). These are your post attachments.
3. Look for the "Tag Event" Option: Scroll through the options until you find "Tag event." It’s often grouped with "Check in" and "Activities." Tap on it. On some versions of the app, you may need to tap an "Add to Post" button first to reveal these options.
4. Search and Select: Just like on desktop, a search bar will appear. Type the event name, wait for the results to load, and tap on the one you want to tag. Make sure you select the correct event, especially if there are multiple events with similar names.
5. Finish and Post: The event preview will appear in your post editor. Compose your message, add your visuals, and tap "Post." The event tag will be perfectly integrated into your live post.

Best Practices for Making Your Event Tag Count

Simply adding the tag isn’t where the strategy ends. A truly effective post uses the tag as a centerpiece of a compelling, engaging update. Here’s how to get the most out of every event tag.

Craft a Compelling Narrative in Your Caption

Don't let the event tag do all the talking. Your caption should give your audience a reason to care and a clear action to take. Frame the narrative based on the timing of your post.

• For Pre-Event Hype: Build anticipation. Ask your audience a question they can answer in the comments. Announce a sneak peek or a special offer. Example: "Counting down the days until we get to connect with everyone at the [Community Block Party]! We'll be at booth #12 giving away some awesome swag. Who’s planning on dropping by?"
• For Live-from-the-Event Updates: Share real-time excitement. Post a photo with people you’ve met, a video of a great speaker, or a behind-the-scenes shot. Example: "The energy here at [Annual Marketing Conference] is amazing! Just finished an incredible session on community building. So much great info to bring back to you all."
• For the Post-Event Wrap-Up: Share takeaways, thank organizers and attendees, and encourage people to share their experiences. This keeps the conversation going and provides value even to those who couldn't attend. Example: "What a fantastic weekend at [Local Artisan Market]! Huge thank you to everyone who stopped by our table. It was wonderful meeting all of you. Share your favorite find from the market in the comments!"

Elevate Your Post with Strong Visuals

An event tag paired with a compelling image or video is far more effective than text alone. Facebook posts with visuals receive significantly higher engagement. Use high-quality photos from past events, short video clips of speakers or performers, or a custom-designed graphic that aligns with your brand and the event's theme.

Combine Event Tags with Other Tags

Maximize your post’s reach by layering tags. Tagging the event is your starting point. You can also:

• Tag people or pages: Tag the event organizers, speakers, sponsors, or other businesses involved. This notifies them of your post and encourages them to share it with their own audiences.
• Add a location/Check-in: If the event is in person, tag the venue. This can help surface your post to people searching for that location or who are nearby.

This "tag layering" creates a web of connections that the platform's algorithm loves, helping your post travel much farther than it would on its own.

Troubleshooting Common Issues

Sometimes things don't go as planned. If you're running into issues while trying to tag an event, here are a few common causes and their solutions.

Problem: “I can’t find the event when I search for it.”

This is the most frequent issue. There are a few reasons why this might be happening:

• It's a private event: You can only tag public events. If the event is “Private” or "Invite Only," it won't appear in the public search results for tagging.
• Slight misspelling: Double-check the exact official name of the event. Even a small typo or an extra space can prevent it from showing up. If possible, copy and paste the name directly from the event page.
• Facebook lag: Sometimes, especially with brand new events, there’s a delay before they become searchable for tagging. Wait a few hours and try again.

Solution: Confirm the event is public and copy the exact title. If it still doesn't work, tagging the host Page is a solid alternative.

Problem: “The option to tag an event isn’t showing up.”

If the button to “Tag event” is missing entirely, it’s likely one of these two culprits:

• Account type limitations: While most pages and profiles can tag events, some very specific post types or older versions of the app might not display the option.
• A temporary bug: Social media apps have glitches. It happens. The button might temporarily disappear.

Solution: First, try refreshing the app or browser. If that doesn’t work, update your Facebook app to the latest version. If the problem persists, try posting from a different device (e.g., switch from mobile to desktop). Often, this will resolve the issue.

Problem: “Can I tag an event after posting?”

Generally, no. You cannot edit a Facebook post to add an event tag after it has been published. The event tag feature is considered a special attachment, like a poll or a check-in, that must be added during the post creation process. If you forgot to tag the event, the best course of action is to delete the original post and create a new one with the event properly tagged, or add a link to the event in the comment section of the original post.

Final Thoughts

Tagging a Facebook Event is a simple feature that packs a powerful strategic punch. It’s an intelligent way to create visibility, streamline information for your audience, and build genuine engagement around an experience you’re involved with. Take the time to pair your tag with a strong visual and a compelling caption, and you'll turn a basic update into an effective promotional asset.

Planning a series of posts to promote a big event can feel overwhelming, from the initial announcement to the final thank you. This is an area where our visual planning calendar shines. With Postbase, we allow you to map out your entire event promotion timeline at a glance. You can schedule posts to remind your audience, share sneak peeks, and post live updates, all in advance and all from one clean dashboard. Drag-and-drop rescheduling makes it effortless to adapt your content schedule on the fly, ensuring you never miss an opportunity to build excitement.