How to Tag a Page on Facebook

Tagging another page on Facebook is a powerful way to boost your visibility and forge connections, but getting it right can sometimes feel tricky. Whether you're shouting out a partner, crediting a source, or highlighting a location, a successful tag can put your content in front of a whole new audience. This guide provides clear, step-by-step instructions for tagging pages in any situation - from standard posts to comments and Stories - and explores the strategy behind why this simple action is so important for building your brand.

Why Tagging Other Pages on Facebook Is a Game-Changer

Before jumping into the "how," it's worth understanding the "why." A tag is more than just a blue link, it's a strategic tool. When used correctly, tagging can amplify your content, strengthen your professional network, and build brand credibility without spending a dime.

Here’s what a simple tag can do for you:

• Expand Your Reach Instantly: When you tag another page, your post has the potential to be seen by that page's audience. If their settings permit, it could appear on their "Mentions" tab or even be shared directly by them. This action places your content in a new, relevant feed, effectively introducing your brand to potential new followers.
• Build a Stronger Community and Network: Think of tagging as a digital handshake. Acknowledging partners, celebrating customers, or highlighting complementary businesses shows you're an active participant in your industry's ecosystem. It opens the door for reciprocal engagement, shares, and future collaborations. Consistent, positive tagging builds goodwill that pays off in the long run.
• Increase Credibility and Provide Social Proof: Tagging adds a layer of authenticity to your posts. Mentioning the venue of your event (@TheGrandHall), the photographer who took your headshots (@AmazingPortraits), or the business you’re collaborating with provides valuable context. For your audience, this transparency builds trust and reinforces your professionalism.
• Encourage Reciprocity: Pages get a notification every time they are tagged. This simple alert puts you on their radar. A business you positively mention is far more likely to engage with your post, share it with their own followers, or remember to tag you in their future content. It’s one of the simplest ways to start a mutually beneficial relationship.

Your Step-by-Step Guide to Tagging Pages on Facebook

The core mechanic of tagging is straightforward: use the "@" symbol followed by the page name. However, the exact steps can vary slightly depending on where you're posting. Here's a breakdown for every scenario.

How to Tag a Page in a Facebook Post or Status Update

This is the most common use case and works similarly on desktop and mobile.

1. Start Your Post: Begin writing your update in the "What's on your mind?" box on your profile or page.
2. Type the '@' Symbol: Go to the spot in your text where you want to insert the tag. Type the "@" symbol, and without adding a space, immediately start typing the name of the Facebook page. For example, "@BrandName."
3. Select from the Dropdown List: As you type, a dropdown menu will appear with suggestions matching the text. The more of the name you type, the more accurate the list becomes.
4. Click to Confirm: Find the correct page in the list and click or tap on it. The name will then appear highlighted in blue within your draft. If you made a mistake, you can backspace to remove it just like regular text.
5. Finish and Publish: Once you've added your tag and finished writing your post, click "Post." After it's published, the page name will appear as a clickable blue link that directs users to that page.

Pro Tip: Sometimes a page's official name is slightly different from its handle or common name. If you're struggling to find it, visit their page first to confirm the exact spelling.

How to Tag a Page in a Photo or Video

You have two options here: you can tag a page in the caption (the text accompanying your media), or you can tag them directly in the photo or video itself.

Tagging in the Post Caption

Tagging in the caption of a photo or video works exactly the same way as tagging in a standard status update. Just follow the steps above: use the "@" symbol in the description field, start typing the page name, and select it from the dropdown menu.

Tagging in the Media Itself

Tagging directly on a photo is a great way to identify products, people (if they have a public profile), or brands visually. On a desktop:

1. Upload and Edit: After uploading your photo, but before publishing, hover your mouse over the image and click "Edit."
2. Find the Tag Icon: Look for an icon of a label or tag, often found in the editing options on the left. Click "Tag Photos."
3. Click and Tag: Your cursor will turn into a crosshair. Click anywhere on the photo where you want to add a tag. A familiar text box will appear.
4. Type the Name: Start typing the name of the page. Select it from the dropdown list that appears.
5. Save and Publish: Click "Done Editing" to save the tag, and then publish your post. Now, when someone hovers over the photo, the tag will appear.

How to Tag a Page in a Facebook Comment

Engaging in the comments is a great way to network, and tagging can help bring another page into the conversation. The process is simple and is a mirror image of creating a post.

1. Navigate to the comment box of any post.
2. Type the "@" symbol and begin typing the page's name.
3. Select the correct page from the dynamic dropdown menu.
4. Finish your comment and hit Enter to post it. The tag will show up as a live, clickable link.

How to Tag a Page in a Facebook Story

Stories are an engaging, casual format, and tagging is essential for collaboration and shout-outs. Because Stories are full-screen visuals, tagging uses a "sticker" feature.

1. Create Your Story: Open the Facebook app, tap "Create story," and either take a photo/video or upload one from your camera roll.
2. Open the Sticker Tray: Once your media is ready, tap the Sticker icon at the top of the screen (it looks like a square smiley face).
3. Select the '@Mention' Sticker: In the sticker options, find and tap on the sticker that says "@MENTION."
4. Find Your Page: Begin typing the name of the page you want to tag. A list of matching pages will appear.
5. Choose the Page: Tap on the correct page to add it as a stylized sticker on your Story. You can then tap and drag to move it, pinch to resize or rotate it, and tap it to change its color style.
6. Share Your Story: Once you're happy with the placement, share your Story. Viewers will be able to tap the sticker to visit the tagged page.

Can't Tag a Page? Common Issues and How to Fix Them

Sometimes, tagging doesn't go as planned. Here are a few common stumbling blocks and their solutions.

• Issue: The page isn't showing up in the dropdown menu.
  Solution: This usually happens for one of a few reasons. First, double-check your spelling. Even one wrong letter can prevent the page from appearing. Second, try Liked or followed the page, this often helps Facebook’s algorithm find it more easily. Finally, if the name is common, you may need to type out more of the full name for the correct result to surface.
• Issue: The tag remains as plain black text after publishing.
  Solution: You likely typed the entire name correctly but forgot to click on the page from the dropdown menu to confirm the tag. You must select the page from the list to create the active link. The good news is you can simply edit the post, delete the plain text, re-type the tag using the @-mention process, and save your changes.
• Issue: The tagged page can’t be tagged or didn't receive a notification.
  Solution: Some pages have their privacy settings configured to restrict who can tag them or to review tags before they appear. If you can't tag a page at all, it's likely due to their settings, and there is unfortunately nothing you can do on your end. It's a choice made by the page administrator.

Beyond the 'How': Best Practices for Tagging Like a Pro

Now that you know the technical steps, let's talk strategy. How you use tagging matters just as much as knowing which buttons to click.

• Tag with Relevance and Purpose: Randomly tagging popular pages in unrelated posts is spammy. It won't get you engagement, it will get you ignored or blocked. Only tag a page if there’s a genuine connection: they are in the photo, you're at their location, you're using their product, or you're partnering with them. The tag should add value and context for the reader.
• Weave Tags into a Natural Narrative: Don't list tags at the end of your post like a string of keywords. Integrate them seamlessly into your message. Instead of "Fun day! @CafeLuna @ParkPlace @SunnySunglasses," try something more engaging like, "Perfect afternoon working from @CafeLuna before a quick stroll through @ParkPlace. These @SunnySunglasses came in handy!"
• Celebrate Your Audience and Customers: If a customer with a business page posts about your product, reshare their content and be sure to tag them. Celebrating user-generated content (UGC) is one of the most powerful forms of social proof and community building.
• Check Your Own Page's Tagging Settings: While you're tagging others, it's a good idea to know who can tag you. In your page's settings, you can find "Page and Tagging" controls. Here you can decide whether you want to review posts you're tagged in before they appear on your page - a useful feature for maintaining brand consistency.

Final Thoughts

In short, tagging pages on Facebook is much more than a feature, it's a fundamental part of building community, expanding reach organically, and creating valuable professional connections. By mastering the simple technical steps and applying a thoughtful strategy, you can turn the humble '@' symbol into one of the most effective growth tools in your social media toolkit.

As you scale these efforts, managing tagged posts, monitoring for mentions of your own brand, and planning a content calendar that includes dozens of shout-outs and collaborations can get chaotic. We built Postbase to bring order to that chaos. We designed a simple visual calendar so you can plan everything ahead, and our unified inbox collects all your comments and mentions in one place. This way, you don't miss an opportunity to engage from a collaborative post and can focus on what matters most: building those key relationships.