How to Tag Someone on a Facebook Story

Tagging a friend or a brand in your Facebook Story is a simple feature that packs a serious punch for engagement. It instantly notifies the person you mention, gives them the option to reshare your content, and connects your post to a wider audience. This guide provides a straightforward, step-by-step walkthrough for tagging on Facebook Stories and shares some expert tips on how to use this feature to grow your brand and strengthen your online community.

How to Tag Someone on a Facebook Story: The Step-by-Step Guide

There are two primary ways to tag an account in your Facebook Story: using the mention sticker or using the text tool. Both achieve the same result, so you can choose whichever fits your aesthetic better. Let's break down each method.

Method 1: Using the @Mention Sticker

The sticker method is direct, easy, and designed specifically for this purpose. It creates a clean, recognizable tag that your followers will immediately understand.

1. Open the Facebook app and create a Story. Tap the "Create story" button at the top of your feed. You can then choose a photo or video from your camera roll or take a new one directly within the app.
2. Access the Stickers panel. Once your photo or video is loaded into the Story editor, look for the sticker icon at the top of the screen (it usually looks like a square with a smiley face). Tap it to open the full sticker library.
3. Select the @MENTION sticker. In the sticker tray, you should see an option labeled "@MENTION". Tap this sticker to initialize the tagging process.
4. Start typing the name. A cursor will appear. Begin typing the name of the friend or the Facebook Page you want to tag. As you type, Facebook will suggest a list of matching accounts. This works for personal profiles and business pages alike.
5. Select the correct account. From the list that appears, tap on the correct profile or page. The sticker will then populate with their full name, creating a clickable link within your Story.
6. Customize and position the tag. You can now treat the tag like any other sticker. Pinch to make it bigger or smaller, rotate it with two fingers, and drag it to the perfect spot on your screen. You can often tap the sticker to cycle through different color and style variations as well.

Method 2: Using the Text Tool

If you prefer to integrate the tag more naturally with other text on your Story, or if you simply prefer using the text tool, this method is for you. It's just as effective and offers more font and style customization.

1. Create your Story and open the Text tool. After uploading or capturing your content, tap the "Aa" icon at the top of the screen to bring up the keyboard and text editor.
2. Type the "@" symbol. To start a tag, simply type the "@" symbol. This signals to Facebook that you intend to mention an account.
3. Begin typing the name. Just like with the sticker method, start typing the name of the person or page. A list of suggested accounts will appear right above your keyboard.
4. Choose the account from the list. It's important to select the account from the suggestion list. If you just type out their name manually without selecting it from the list, it won't create a clickable tag. Once you tap the correct account, their name will be underlined or highlighted, confirming the tag is active.
5. Style your text. Now that the tag is created, you can use the text editing tools to change the font, color, alignment, or add a background. This allows you to blend the tag seamlessly with the rest of your Story’s design.

Once you’re happy with your tag’s placement and style, simply hit the "Share" button to post it to your Story. The person or page you tagged will receive a notification and an option to share your Story with their audience.

Why Tagging Matters: The Strategic Benefits

Tagging isn't just a casual feature, it's a powerful tool for social media growth. Whether you're a business owner, a content creator, or just looking to connect with friends, understanding the benefits of tagging can give your content a significant boost.

For Personal Accounts

• It Grabs Attention Directly: Tagging someone sends a notification straight to their inbox. It cuts through the noise of the regular feed and makes sure they see what you’ve shared about them or with them.
• It Encourages Resharing: This is the biggest advantage. When you tag someone, Facebook gives them a one-click button to "Add this to your story." This instantly exposes your content to all of their followers, multiplying your reach with zero extra effort on your part.
• It Creates Shared Memories: For friends and family, it’s a way to document experiences together. Tagging friends in a photo from a night out or a vacation builds a collaborative digital scrapbook of your memories.

For Brands and Marketers

• Amplify Reach with User-Generated Content (UGC): When a customer tags your business in their Story, it's authentic social proof. Resharing that Story shows potential new customers that real people love your product or service. Encouraging customers to tag you is one of the best ways to generate a library of genuine content.
• Build Community and Engagement: Tagging is interactive. When you run a poll and feature replies, tag the accounts that responded. When you showcase a customer's photo, tag them. This validation makes your followers feel seen and encourages them to engage more often.
• Strengthen Partnerships: Tag fellow businesses, influencers you're working with, or brand ambassadors in your Stories. This cross-promotion benefits both accounts, introduces you to each other's audiences, and solidifies your professional relationships in a public, supportive way.
• Showcase Your Team: Give a shout-out to an employee of the month or highlight a team member working on a cool project. Tagging them gives your brand a human face and celebrates the people behind the scenes, boosting company morale and showing transparency.

Think of every tag as an invitation. You're inviting someone to see your content, inviting them to share it, and inviting their audience to discover you.

Troubleshooting Common Tagging Issues

Sometimes, technology doesn't cooperate. If you’re having trouble with your Story tags, here are a few common issues and their solutions.

Why can’t I find the person or page I want to tag?

• Spelling: Double-check that you're spelling the name or username correctly. Even a small typo can prevent the right account from appearing.
• Page vs. Profile: Make sure you know if you’re tagging a personal profile or a business Page. For personal profiles, you generally need to be friends with them for their name to appear easily.
• Tagging Restrictions: Some accounts (both personal and business) adjust their privacy settings to limit who can tag them. If an account isn't appearing, they may have tagging disabled or restricted to certain groups. There isn't much you can do in this case besides reaching out to them directly.

Why isn't my tag clickable after I post?

This usually happens when you manually type a name instead of selecting it from the pop-up list. The linking mechanism is activated only when you choose an official account from Facebook's database. To fix this, you'll have to delete the existing story and re-upload it, making sure you select the username from the list this time.

The person I tagged says they didn't get a notification. What gives?

The most common cause is their personal notification settings. They may have turned off notifications for tags. Alternatively, confirm you used the official tag feature (not just plain text). If you did, and they have notifications enabled, it could be a temporary glitch with Facebook's notification system.

Final Thoughts

Tagging on Facebook Stories is a fundamental skill for anyone trying to make their content more connected and visible. It’s an easy-to-use feature that helps you foster community, amplify your message, and build stronger relationships, whether you’re sharing a moment with a friend or building a brand.

For us, mastering the little details like Story tagging is a core part of building a successful social presence - but it's just one piece of the puzzle. We found that legacy social media tools were making it difficult to keep up, especially with video-first formats like Reels and Stories. That's why we built Postbase, a modern platform designed to simplify planning, scheduling, and engaging across all channels. It helps us stay organized and focus on creating great content, not fighting with our software.