How to Tag a Business on LinkedIn

Tagging a business on LinkedIn is more than just copying a name, it’s a strategic move to boost your post’s visibility, engage with other brands, and build your professional network. This guide breaks down exactly how to tag businesses on LinkedIn in posts, comments, and articles, and shares best practices to make your tags count.

Why Tagging a Business on LinkedIn Matters

In the landscape of professional networking, a simple tag can act as a powerful catalyst for growth and connection. When you tag a business, you're not just creating a blue link, you're actively tapping into their network and sphere of influence. Here’s why it’s a fundamental part of an effective LinkedIn strategy:

• Increased Visibility and Reach: When you tag a company, your post has a chance of being seen by that company’s followers. If an admin from the tagged page engages with your post, its reach can expand exponentially, putting your profile and content in front of a new, relevant audience.
• Notifies the Company: Tagging sends a direct notification to the page administrators of the business. This is your way of waving "hello" and bringing your content directly to their attention, whether you're celebrating a partnership, sharing an experience as a customer, or commenting on their industry leadership.
• Builds and Strengthens Professional Relationships: Tagging is a form of digital networking. Acknowledging a partner, client, or even a prospective employer in a positive light shows professionalism and goodwill. It’s a low-effort, high-impact way to maintain and build professional relationships online.
• Provides Social Proof and Credibility: Mentioning a well-respected company you've worked with lends credibility to your own profile or business page. It acts as an implicit endorsement, associating your brand with theirs and highlighting your professional experience.
• Encourages Engagement: Posts that tag relevant companies often see higher engagement rates. The tagged business might like, comment on, or even share your post with their audience, creating a ripple effect of likes, comments, and new followers for you.

Think of it this way: not tagging a company you’re talking about is like mentioning someone in a room without making eye contact. The message might be out there, but you’ve missed a critical opportunity to make a direct connection.

Step-by-Step: How to Tag a Business in a LinkedIn Post (Desktop)

Tagging a company on a desktop is straightforward. The key is to type slowly and select the correct entity from the dropdown menu that appears.

Step 1: Start Creating a New Post

Navigate to your LinkedIn homepage and click on the “Start a post” box at the top of your feed. This will open the post creation window.

Step 2: Type the "@" Symbol

Within the post editor, place your cursor where you'd like to tag the business. Type the "@" symbol. This symbol signals to LinkedIn that you are about to mention a person or a company page.

Step 3: Begin Typing the Company's Name

Immediately after the "@" symbol (with no space), start typing the name of the business you want to tag. For example, if you wanted to tag "Microsoft," you would type @Microsoft.

A dropdown menu will appear populated with profiles and company pages that match the letters you're typing. Remember to type slowly to give the system time to catch up and provide an accurate list.

Step 4: Select the Correct Company Page

Carefully review the suggestions in the dropdown menu. Many companies have similar names, or they might have different pages for different regions or product lines. Look for the correct company name and its logo to confirm it's the right one.

Once you’ve identified the correct page, click on it with your mouse or use your arrow keys to highlight it and press Enter. The name will then appear in your post as a clickable blue link.

Step 5: Finish Your Post and Publish

After successfully tagging the business, you can remove extra parts of the name if you wish. For example, if the full-page name is "Microsoft Inc." but you just want it to say "Microsoft," you can backspace the " Inc." part carefully. The tag will remain active.

Add the rest of your content - text, images, video, and relevant hashtags - and click the "Post" button to publish it.

How to Tag a Business on the LinkedIn Mobile App

The process on the mobile app is nearly identical to the desktop version, but it’s tailored for a touch interface.

1. Tap the "Post" Icon: Open the LinkedIn app and tap the “Post” button, typically located in the bottom-center of your screen.
2. Use the "@" Symbol: In the composition field, type the "@" symbol.
3. Start Typing and Wait: Begin typing the name of the company. A list of suggestions will appear above your keyboard. It can sometimes take a moment longer to populate on mobile, so patience is key.
4. Select the Company Page: Scroll through the list and tap the correct company name. It will then be added to your post as a live link.
5. Publish Your Post: Add your remaining content and tap "Post" in the top-right corner to share it with your network.

Best Practices for Tagging Businesses on LinkedIn

Just because you can tag a business doesn't always mean you should. To use this feature effectively and professionally, follow these best practices:

Tag with Purpose and Relevance

Randomly tagging popular companies to grab attention is a spammy practice that can hurt your professional reputation. Only tag businesses that are directly relevant to your post's content. Good reasons to tag a company include:

• Celebrating a new job or work anniversary there.
• Acknowledging a client, partner, or supplier in a project update.
• Sharing content (like a blog post or news article) published by that business.
• Praising a product or service you genuinely value.
• Mentioning a sponsor for an event you’re attending or hosting.

Check That the Tag Worked

Before publishing, always double-check that the company name has turned into a bold, blue, clickable link. If it's just plain black text, the tag is inactive, and the company will not be notified.

Don't Go Overboard

A post with a dozen tags can look cluttered and desperate. Stick to tagging only the most relevant organizations. Three to five tags are generally a good maximum for a single post unless it's a specific acknowledgments post (like for event sponsors).

Pair Tags with Meaningful Content

A tag is most powerful when it's part of a high-value story or insight. Instead of just saying “Great to partner with @CompanyName,” elaborate on the partnership. For instance: “Thrilled to collaborate with @CompanyName on their new sustainability initiative. Their commitment to green energy is pushing the entire industry forward.” This provides context and gives the tagged company a reason to engage and share.

Understand the Difference Between a Tag (@) and a Hashtag (#)

This is a common point of confusion.

• An @Tag notifies a specific page or person and connects your post to their profile. Use it to engage someone directly.
• A #Hashtag categorizes your content into a broader topic or conversation, making it discoverable for people following that topic (e.g., #Marketing, #Tech, #Leadership).

You should use both! Tag the companies involved and add hashtags relevant to the topic.

Troubleshooting: What to Do When a Tag Doesn't Work

Sometimes you’ll type "@CompanyName" and nothing happens. It can be frustrating, but the fix is usually simple. Here are the most common reasons a tag fails and how to solve them.

You’re Typing Too Fast

LinkedIn’s search function needs a second to populate the dropdown menu. If you type the full company name and immediately hit space or keep typing, the menu might not have had time to appear.

The Fix: Slow down. After typing the "@" symbol, type the first few letters of the company name and pause. Wait for the dropdown menu to appear before you continue.

Incorrect or Partial Company Name

You might be trying to tag a version of the company’s name that doesn’t match its official LinkedIn Page title. For example, you might be typing “IBM Corp” when their page is simply “IBM.” The same goes for initialisms, abbreviations, or missing terms like "Company," "LLC," or "Group."

The Fix: Open a new tab and search on LinkedIn for the company directly. Note the exact title of their official page and use that precise wording when you go back to create your tag.

The Business Doesn't Have a LinkedIn Page

This is less common for major corporations but can happen with smaller businesses, startups, or local companies. If a business has no official presence on LinkedIn, you won't be able to tag them.

The Fix: Unfortunately, there is no direct fix. Instead of a tag, you can mention the company by name in plain text and perhaps link to their official website in the post to drive traffic there instead.

You Have a Trailing Space

Make sure there are no spaces between the "@" symbol and the first letter of the company name. @ CompanyName will not work, @CompanyName will.

The Fix: Simply backspace to remove the extra space and the functionality should return.

Final Thoughts

Tagging businesses on LinkedIn is a simple action with significant strategic benefits, turning a static mention into an active notification that boosts reach and fosters professional connections. Mastering this small feature helps you get more value from the platform by increasing engagement and building a stronger network.

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