How to Start a Podcast on Facebook

Putting your podcast on Facebook isn’t just about submitting an RSS feed anymore - it’s about turning your audio into an interactive experience that builds a dedicated community. This guide will show you exactly how to do that, covering step-by-step methods for creating video podcasts, hosting live audio rooms, and turning your best moments into viral-worthy clips. You’ll learn how to build an active listener base directly on the world's largest social network.

Why Bother Podcasting on Facebook?

While platforms like Spotify and Apple Podcasts are essential for distribution, they are fundamentally listening apps, not community hubs. Facebook flips that script. By bringing your podcast to your Facebook Page or Group, you meet listeners where they are already spending their time, scrolling and interacting. This opens up entirely new ways to grow and engage your audience.

Here’s the advantage:

• A Built-In Audience: You aren't starting from scratch. You can immediately share your episodes with your existing followers and ask them to spread the word.
• Deeper Engagement: Listeners can comment, ask questions, react, and share in real time. This transforms passive listening into an active conversation, providing instant feedback and building listener loyalty.
• Powerful Promotion Tools: Facebook allows you to create events for live recordings, use paid ads to target new listeners with incredible precision, and leverage the viral nature of its algorithm through shares and recommendations.
• Versatile Content Formats: Facebook is no longer just for text and images. It's built for video, live streams, and Reels - all formats you can use to give your podcast a dynamic, visual home.

The Three Best Ways to Host a Podcast on Facebook

Since Facebook removed its direct RSS feed integration, successful podcasters have shifted to creating native content that fits the platform. This might sound like more work, but it creates a much richer experience. Here are the three primary methods, from the most popular to the most interactive.

1. Turn Your Audio Podcast into Video

Video is the undisputed king of content on Facebook, enjoying preferential treatment from the algorithm. A video version of your podcast is more likely to be seen, shared, and engaged with than a simple link to an external player. There are two main ways to approach this.

Static Image Videos (Audiograms)

An audiogram is the simplest way to convert your audio into a video format. It's typically a static image (like your podcast cover art), an animated waveform that moves in sync with your audio, and sometimes automated captions. It’s a low-effort, high-reward strategy for making your audio "shareable" on a visual platform.

How to create one:

1. Choose Your Tool: Services like Headliner, Canva, or Descript are perfect for this. Many have free tiers that are more than enough to get you started.
2. Upload Your Audio: Import the full audio file (MP3, WAV) of your podcast episode.
3. Select a Template: Pick a visual style. You can customize it with your own branding, like your logo, brand colors, and podcast cover art.
4. Generate Captions: This is a non-negotiable step. The vast majority of videos on Facebook are watched without sound. Automated transcription services can generate captions for you, which you can quickly review and edit for accuracy.
5. Export and Post: Export the final video file (MP4). Upload it directly to your Facebook Page, write a compelling caption, add a few relevant hashtags, and schedule it or publish immediately.

Filmed Podcast Recordings

If you're already filming your podcast episodes for a platform like YouTube, you're a step ahead. A video showing the host and guests adds a powerful human element that makes listeners feel more connected. When people can see your facial expressions and body language, it creates a more intimate and engaging experience.

How to share it on Facebook:

• Edit for Engagement: Consider a slightly faster-paced edit for Facebook if possible. You can add simple graphical overlays like the guest's name or the topic being discussed to hold attention.
• Create a Custom Thumbnail: Don’t let Facebook pick a random, blurry frame. Design a thumbnail (1280x720 pixels is a good size) that is intriguing and clear. Use bold text to state the episode's topic and feature a clear image of yourself or your guest.
• Write an Engaging Post: In your Facebook post, don't just dump the link. Ask a question related to the episode's topic to spark conversation. Tag any guests you had on the show. Give a fascinating quote or a teaser of what people will learn.
• Use the "Premiere" Feature: When you upload the video, you can schedule it as a Premiere. This creates an event-like post that counts down to the video’s debut, building anticipation and encouraging people to watch together live.

2. Go Live with Facebook Audio Rooms

Facebook Live Audio is the platform's answer to Clubhouse and X Spaces. It allows you to host a live, audio-only broadcast directly from your Facebook Page, a perfect format for a live podcast recording, an AMA (Ask Me Anything) session with your listeners, or an interview with a special guest.

The beauty of Live Audio is its immediacy and interactivity. Listeners can join in, request to speak, and send "Reactions" in real time. It's the ultimate format for real-time community building.

How to start a Facebook Live Audio Room:

1. Navigate to your Facebook Page in the mobile app.
2. In the "Create a post" section, tap the three dots (...) to see all options.
3. Select "Live Audio."
4. Add a compelling title or description for your room. Let people know what the topic is and why they should tune in.
5. Tap "Start Live Audio Room."
6. Once you're live, you can invite speakers up on "stage," and your audience can engage through comments and reactions. After the broadcast ends, the recording is automatically posted to your Page for people to listen back to later.

Pro-Tip: Announce your Live Audio session in advance! Create a post a day or two before to let people know when you'll be live so they can make plans to tune in.

3. Create "Snackable" Clips for Facebook Reels

Full-length episodes are great for your core audience, but short-form vertical video is how you reach new listeners. Facebook Reels are actively prioritized by the algorithm and have immense discovery potential. Your podcast is a goldmine of clips waiting to be made.

Look for short, powerful moments in your episodes:

• A hilarious joke or story.
• A controversial opinion.
• A single, powerful piece of advice.
• A mind-blowing statistic or fact.

How to create effective podcast Reels:

1. Find the Best Moments: Use a tool like Descript to look at the transcript of your episode and quickly pull out interesting sentences or short conversations. Aim for clips between 15 and 60 seconds.
2. Format for Vertical Video: If you have video, reframe it to a 9:16 vertical aspect ratio. You can use tools like CapCut or Premiere Pro's Auto Reframe feature to do this easily. If you only have audio, create an audiogram in a vertical format.
3. Add Burned-In Captions: This is the most important part. Captions make your content accessible to people watching without sound. Use a large, clear font that's easy to read on a small screen.
4. Include a Hook: Start the video with a bold on-screen title that creates curiosity, like "The #1 Mistake All Entrepreneurs Make" or "You Won't Believe What He Said About..."
5. End with a Call to Action: In the video's final seconds or in the caption, guide viewers a level deeper. Say something like, "Listen to the full episode for more. Link in my bio!"

Putting It All Together: Your Promotion and Community Strategy

Creating content is only half the battle. You need a simple framework for building and nurturing your podcast community on Facebook.

Step 1: Choose Your Hub: Facebook Page vs. Group

A Facebook Page is your official presence. It's public and perfect for broadcasting your episodes, running ads, and reaching a broad audience. All podcast content (videos, Reels, Live Audio recordings) should live here.

A Facebook Group is your exclusive clubhouse. You can make it private to create a safe space for super-fans to discuss episodes, share ideas, and connect with you and each other. Use your Page to funnel interested listeners into your Group.

Step 2: Build a Consistent Publishing Schedule

Just like a traditional podcast, consistency is vital. Decide which days you'll publish and stick to it. For example:

• Tuesday: Full video episode goes live (scheduled as a Premiere).
• Wednesday: First Reel (clip from the episode) is published.
• Friday: Second Reel (another clip) is published.
• Sunday evening: Post a "discussion starter" question in your Facebook Group related to the week's episode topic.

Step 3: Actively Engage Your Community

When someone takes the time to leave a comment on your podcast video, reply! Thank them, answer their question, or ask them a follow-up question. This simple act of acknowledgment fosters immense goodwill and makes people feel seen. Pin the best comment on each post to encourage more high-quality interaction.

Final Thoughts

Treating Facebook as a dynamic venue for your podcast, rather than just a place to drop a link, unlocks its true community-building potential. By repurposing your audio into native video, engaging Reels, and live conversations, you're not just posting content, you're creating an interactive home for your show where listeners can become true fans.

When we designed Postbase, we were tired of tools that were built for the text-and-photo era of social media. We created it from the ground up to handle the content that actually drives growth today - especially short-form video. For podcasters, that means you can easily schedule your main video episode, all your promotional Reels clips, and your announcement graphics across Facebook, Instagram, TikTok, and more from one clean visual calendar. It's a lifesaver when you're turning a single podcast episode into ten different pieces of social content.