How to Start a LinkedIn Page

Creating a LinkedIn Page for your business is one of the smartest professional moves you can make, instantly giving your brand a credible home base on the world's largest professional network. This guide breaks down exactly how to start a LinkedIn Page, optimize it for discovery, and build momentum from day one. We’ll cover the step-by-step setup process, strategies for creating compelling content, and simple tips to grow your following.

Why Your Business Needs a LinkedIn Page

Before jumping into the setup, it’s good to understand what a LinkedIn Page can do for you. It’s much more than just a digital sign for your business. A well-managed page acts as a central hub for your brand on the most trusted social network, helping you connect with potential customers, partners, and future employees in a professional context.

Here’s what a great LinkedIn Page helps you accomplish:

• Build Brand Authority: Share industry analysis, company milestones, and thought leadership articles to establish your expertise.
• Generate Leads: Connect with potential clients and decision-makers who are actively looking for solutions and partners on the platform.
• Attract Top Talent: Showcase your company culture and values to attract high-quality candidates who align with your mission. An active page signals a healthy, growing company.
• Network and Partner: Follow industry leaders, engage with competitor content (professionally, of course), and find new partnership opportunities.

Unlike other platforms, the audience on LinkedIn expects and welcomes business content. They're there to learn, network, and grow professionally, making it the perfect environment to position your brand.

How to Create a LinkedIn Page: A Step-by-Step Guide

Setting up your page is a straightforward process that you can complete in under 15 minutes. All you need is a personal LinkedIn profile that's at least a few weeks old and has a decent number of connections. This helps LinkedIn verify that you’re a real person.

Ready? Let's get started.

Step 1: Access the Page Creation Tool

First, log in to your personal LinkedIn profile. In the top right corner of the navigation bar, you’ll see an icon with nine small squares labeled “For Business.” Click it, and a dropdown menu will appear. At the very bottom of this menu, select “Create a Company Page +”.

Step 2: Choose Your Page Type

LinkedIn will prompt you to choose what kind of page you want to create. Your options are:

• Company: This is the right choice for most businesses, from small startups to large corporations.
• Showcase Page: These are an extension of an existing Company Page, designed to highlight a specific brand, business unit, or initiative. You have to have a Company Page first before you can create one of these.
• Educational Institution: This is specifically for schools, colleges, and universities.

For this guide, we'll focus on the Company page option, as it’s what nearly every business owner or marketer needs.

Step 3: Fill Out Your Page Identity

This is where you’ll input the foundational details of your page. LinkedIn will show you a live preview on the right as you fill in the fields.

• Name: Enter your official company name. Keep it clean and simple - what your customers already call you.
• Public URL: Your vanity URL is important for branding (e.g., linkedin.com/company/your-brand-name). Make it as close to your brand name as possible. If your name is taken, try a logical variation like adding "hq" or "inc" at the end.
• Website: Add the URL for your company's website.

Step 4: Input Your Company Details

Next, you’ll add some basic details that help people find you through LinkedIn’s search and filtering tools.

• Industry: Choose the industry that best represents your business from the dropdown menu.
• Company size: Select the range that fits your number of employees. This helps potential candidates get a feel for your organization.
• Company type: Choose from options like Public company, Self-employed, Government agency, Non-profit, etc.

Step 5: Upload Your Logo and Tagline

Now for the visual identity and primary messaging.

• Logo: Your logo is the main image people will associate with your brand across LinkedIn. Upload a high-quality square logo. The recommended size is 300 x 300 pixels. Don't use a picture that isn't square, or it might get stretched or cut off oddly.
• Tagline: This is your chance to state what your company does in one quick, memorable line. Your tagline appears right under your company name at the top of your page. Make it descriptive and keyword-friendly. Instead of just "Software Solutions," try something like "Building Intuitive Project Management Software for Creative Teams."

Step 6: Create Your Page

Once you’ve filled out all the fields and reviewed the preview, check the verification box to confirm you are an authorized representative of the company. Finally, click the “Create page” button. Congratulations, your page is officially live!

Optimizing Your New Page for First Impressions

Creating your page is just the beginning. The next step is to flesh it out and optimize it to make an excellent first impression. LinkedIn notes that pages with complete profiles get up to 30% more weekly views.

Write a Compelling "About" Section

Your "About" section is your chance to tell your brand's story. It's often the first place new visitors will go to understand who you are and what you do. Instead of a dry, corporate summary, write a narrative that connects with your ideal customer.

Tips for an Effective "About Us":

• Start Strong: Hook the reader in the first couple of sentences by describing the problem you solve.
• Use Keywords Naturally: Think about what terms your potential customers would search for and weave them into your description of your products, services, and mission. This improves your page's visibility in both LinkedIn and Google search results.
• Tell a Story: Explain why your company exists. What's your mission? What values drive your work? This humanizes your brand.
• End with a Call-to-Action: Conclude by telling visitors what to do next. Should they visit your website, check out your products, or get in touch?

Design an Eye-Catching Cover Image

Your cover image is the single largest visual element on your page. Don't waste this prime real estate! It sets the tone for your brand and is an opportunity to communicate key information instantly. The recommended size is 1128 x 191 pixels.

Creative Ideas for Your Cover Image:

• Showcase Your Product: Give visitors a visual of your product in action.
• Feature Your Team or Customers: Use photos of real people to build trust and show off your company culture.
• Announce an Event or Campaign: Promote an upcoming webinar, conference, or product launch.
• Include Your Slogan or Value Proposition: Reinforce your core brand message with bold text.

Customize Your Call-to-Action (CTA) Button

Right below your page header, LinkedIn allows you to add a custom button. This is a direct tool for driving traffic from your page to your website. You can choose from several options:

• Contact us
• Learn more
• Register
• Sign up
• Visit website

Choose the one that best aligns with your primary business goal. For most, "Visit website" or "Learn more" is a great starting point.

Grow Your Followers (Your First 100)

An empty page feels a little lonely. Your first official task is to get some followers. LinkedIn’s admin tools allow you to invite your personal connections to follow your page. You get a certain number of credits per month (usually 100-250), so use them wisely.

Start by inviting colleagues, partners, existing clients, and friends you know are genuinely interested in your business. Ask your team members to do the same. This seeds your initial audience and makes your page look much more established right away.

Developing Your Content Strategy for LinkedIn

Your page is set up and optimized. Now, it's time to post. A common mistake is to only post links about your company's press releases or product updates. While that's fine occasionally, a successful content strategy is about providing value to your audience.

Types of Content That Perform Well on LinkedIn

Aim for a mix of content designed to educate, engage, and inspire your followers.

1. Industry Insights and Thought Leadership

Share an analysis of current trends, offer a distinct point of view on a popular topic, or break down complex ideas into simple recommendations your audience can use. This positions your brand as an expert.

Example: A SaaS company could post, "Everyone talks about AI, but very few are using it to reduce customer support tickets. Here are three simple automations you can set up this week."

2. Behind-the-Scenes and Company Culture

Let people see the faces behind the brand. Post photos from team events, spotlight a new employee, or share a story about how your team solved a difficult challenge for a customer. This humanizes your business.

Example: "Meet Sarah, our lead engineer! We asked her what the most underrated part of building scalable software is, and her answer might surprise you."

3. How-To's and Quick Tips

Provide actionable advice that helps your audience do their jobs better. This could be a short tutorial, a checklist, or a "pro tip" related to your industry. Video and simple graphics work particularly well here.

Example: "Struggling to write compelling email subject lines? Try this simple formula: [Benefit] + [Urgency]. For example, 'Double Your Open Rates By Friday.'"

4. Engage Your Audience

Don't just broadcast information. Ask questions, run polls, and encourage discussions in the comments. Respond to every comment you receive to show that you're listening and to build a community around your page.

Example: "We're planning our content for next quarter. What's the BIGGEST marketing challenge you're facing right now? 1) Lead Gen, 2) Content Creation, 3) Budgeting. Let us know in the poll below!"

Find Your Posting Rhythm

Consistency is more important than frequency. It’s better to post two high-quality updates per week, every week, than to post five times one week and then go silent for a month. Start with a manageable goal - like posting on Tuesdays and Thursdays - and build from there as you get more comfortable.

Final Thoughts

Starting a LinkedIn Page is a quick administrative task, but building a meaningful presence requires ongoing strategy and engagement. By optimizing your page correctly from the start and focusing on providing real value to your audience through your content, you can transform your page from a simple listing into a powerful asset for your brand.

Once your page is up and you're ready to build momentum, consistency becomes everything. We know how challenging it can be to keep track of a content calendar, especially when you're managing multiple platforms. That's why we built our visual calendar and straightforward scheduling tools into Postbase - to make planning and publishing your LinkedIn content feel effortless, so you can focus on building relationships and your brand.