How to Showcase Projects on LinkedIn

Your LinkedIn profile is much more than a digital resume, it’s a living portfolio that demonstrates your skills in action. While anyone can list job duties, the real power lies in showing tangible proof of what you can accomplish. This guide will walk you through exactly how to showcase your projects on LinkedIn to grab the attention of recruiters, win over potential clients, and build a powerful professional brand.

Beyond Bullets: Why Showcasing Projects is a Game-Changer

In a crowded professional landscape, simply stating your skills isn't enough. You need to provide evidence. Showcasing your projects turns abstract claims like "skilled in project management" or "expert in graphic design" into concrete, undeniable proof. It’s the difference between saying you can build a house and showing someone the house you built.

When you feature your work, you give recruiters, clients, and collaborators a direct window into your capabilities. They can see your process, style, and the impact you’ve had. This visual storytelling is far more compelling than a list of responsibilities and immediately sets you apart from the competition. It creates conversation starters and helps build a narrative around your career - one where you’re not just an employee, but a problem-solver who delivers real results.

The Two Best Ways to Add Projects to Your LinkedIn Profile

LinkedIn offers two primary places to spotlight your work directly on your profile page. Using both strategically gives you a comprehensive way to present your accomplishments. Let's look at each one.

Method 1: The Dedicated "Projects" Section

This is LinkedIn's built-in feature designed specifically for, you guessed it, projects. It's a clean, organized way to associate specific work with your job experiences. It’s perfect for listing individual campaigns, client work, internal initiatives, or any defined piece of work with a start and end point.

Here’s how to add a project:

1. Navigate to your LinkedIn profile.
2. Click the Add profile section button located below your headline.
3. Select Recommended from the dropdown menu, then click on Add projects.

A window will pop up asking for the details. Here’s how to fill out each field for maximum impact:

• Project Name: Be descriptive and benefits-oriented. Instead of "Marketing Campaign," try "Launched Q3 Product Marketing Campaign Driving 20% Increase in Leads."
• Start and End Date: Add a timeframe for the project. If it's ongoing, you can check the "This project is ongoing" box.
• Associated with: Link the project to a specific role in your Experience section. This provides valuable context, showing what you accomplished while at that job.
• Contributors: This is a powerful networking tool! Add any colleagues you worked with on the project. When you do, they'll be notified, and the project will also appear on their profiles, increasing its visibility.
• Project URL: If the project is live online (a website you built, an app you launched, a publicly published report), paste the link here.
• Description: This is your chance to turn your project into a mini-case study. Don’t just describe what the project was, explain the outcome. A great framework to use is the STAR method:
  • Situation: Briefly describe the context. What was the problem or goal?
  • Task: What was your specific role or responsibility?
  • Action: What steps did you take? What skills did you apply?
  • Result: What was the outcome? Use metrics whenever possible (e.g., "Increased website traffic by 30%," "Reduced production time by 15 hours per week," "Generated $50k in new revenue.").
• Skills: Add relevant skills from your skills list. This reinforces your expertise and helps you show up in searches for those abilities.

Method 2: The "Featured" Section

Think of the Featured section as the prime real estate on your LinkedIn profile. It's located right below your "About" section and is highly visual, designed to grab immediate attention. While the Projects section is a structured list, the Featured section is more of a curated gallery of your greatest hits.

You have more flexibility here. You can feature LinkedIn posts, articles you've written, external links, and media like images, videos, presentations, or PDFs.

To add to your Featured section:

1. Go to your profile and click the Add profile section button.
2. Under Recommended, choose Add featured.

You'll then be prompted to choose what you want to feature:

• Posts: Have you already shared an update about a project’s success, complete with a great visual? Go back and feature that post. This gives your best content lasting visibility.
• Articles: If you've written an in-depth LinkedIn article or case study about a project, feature it here. This showcases your thought leadership and expertise.
• Links: This is perfect for linking directly to your personal portfolio, a client's website you designed, a news article about your work, or a GitHub repository.
• Media: Upload content directly. This works great for high-resolution mockups, video testimonials, a PDF of a final report, or a slide deck summarizing a project's results.

Pro Tip: The Featured section is best for your top 2-3 projects - the ones that best align with your current career goals. If you're a designer looking for freelance work, feature your most visually stunning projects. If you're a consultant proving your ROI, feature projects with the most impressive data.

Content Strategy: Taking Your Projects Beyond the Profile

Adding projects to your profile sections is a fantastic start, but to truly leverage them, you need to bring them to life in the LinkedIn feed. Creating content around your work keeps your network engaged, demonstrates your expertise in real-time, and surfaces your profile to a much wider audience.

Share Your Work as Standalone Posts

Don't just add a project to your profile and hope people find it. Create a dedicated post announcing it. This gives your network a chance to celebrate your wins, comment, and share your work. Here are a few post formats that work well:

• The Mini Case Study: Write a concise post telling the story of the project. Start with the problem, explain your solution, and end with the fantastic results. Tag the client (with their permission) and your teammates.
• The Behind-the-Scenes Look: People love seeing the process. Share early sketches, photos from a team brainstorm, or a quick video explaining a challenge you overcame. It's relatable and shows you're human.
• The Video/GIF Walkthrough: If your project is a website, app, or software, a short screen recording of it in action can be incredibly effective. Use a tool like Loom to record a quick demo.
• The Carousel Breakdown: Use a PDF or multiple images to create a carousel post. Each slide can build on the last, telling the project's story. For example, Slide 1: The Goal, Slide 2: The Challenge, Slide 3: Our Strategy, Slide 4: The Results.

Write a Detailed LinkedIn Article

For your most significant projects, a simple post might not be enough. LinkedIn Articles let you go deep, creating a full-blown case study that lives permanently on your profile. You can include multiple images, embed videos, and use detailed text to explain your methodology and results. Articles are also indexed by search engines, giving your work even more reach over time.

Best Practices for an Unforgettable Project Showcase

As you build out your project portfolio on LinkedIn, keep these final tips in mind to make your work shine.

• Always Focus on the "So What?": Don’t just describe your project, describe its impact. Did it save time or money? Did it increase revenue or user satisfaction? Frame everything in terms of results.
• Visuals Are Non-Negotiable: A project without a visual is just a wall of text. Use high-quality mockups, crisp screenshots, professional photos, or simple graphics you can create in Canva. Visuals are what stop the scroll.
• Keep It Fresh: Your portfolio should grow with you. Every few months, review your featured projects and project list. Remove anything that's outdated or no longer aligned with your goals, and add your latest accomplishments.
• Write for Your Target Audience: Are you trying to attract engineering managers or marketing directors? Tech startups or enterprise clients? Tailor the language and metrics in your project descriptions to resonate with who you want to reach.
• Ask for Recommendations: After a successful project, ask your client or manager for a LinkedIn recommendation. In your request, specifically ask them to mention the project you worked on together. A glowing third-party testimonial coupled with a featured project is the ultimate form of social proof.

Final Thoughts

By thoughtfully adding projects to the Projects and Featured sections of your profile, and by consistently creating content around that work, you elevate your LinkedIn from a simple resume to a dynamic portfolio. This transforms your profile into a powerful tool for attracting exactly the right kind of career opportunities.

Creating consistent, project-focused content is the key to keeping your profile active and engaging. At Postbase, we built our platform to make this process simple. Our visual content calendar helps you plan out your case study posts and video walkthroughs, and our scheduler lets you set everything up once to publish across LinkedIn and other platforms. This way, you can spend less time managing content and more time doing the great work you want to showcase. Take control of your professional narrative with Postbase.

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