How to Shorten a Facebook Share Link

Want a cleaner, tweet-ready link that you can share across multiple platforms? Shortening a Facebook URL transforms a long, messy link into a short, tidy one that’s easier to share, track, and brand. This guide will walk you through why shortening links is a non-negotiable for modern social media marketing and show you exactly how to do it using a few simple tools. We’ll cover everything from the basics to advanced strategies like creating custom branded links that make your content pop.

Why Shorten Your Facebook Links in the First Place?

You might think a link is just a link, but the way it's presented can have a surprising impact on your marketing efforts. A long, unwieldy URL filled with random numbers and tracking parameters doesn’t just look cluttered - it can actively hurt your engagement. Here’s why taking a few seconds to shorten your links is one of the easiest wins in social media management.

It Looks More Professional and Trustworthy

Let's be honest, which of these links would you rather click?

• https://www.facebook.com/yourbrand/posts/pfbid02xY8z…[a long string of random characters]
• bit.ly/SummerSale23

The first one looks clunky and, to some users, potentially spammy. A long URL with a dozen tracking codes attached feels like it was automatically generated by a machine. The second one is clean, simple, and gives a clear idea of what to expect. Shortened links, especially custom ones, signal professionalism and build trust with your audience before they even click.

Powerful Link Tracking and Analytics

This is where URL shorteners become a marketer's best friend. When you create a standard Facebook post and share the link, you get basic insights within Facebook’s own analytics. But a third-party link shortener gives you much richer data. Most link shortening services provide a dashboard where you can see:

• Total Clicks: The most basic but most important metric. How many people are actually clicking?
• Geographic Location: Find out where in the world your clicks are coming from. This is huge for targeting future campaigns.
• Referrer Data: See which platforms are driving the most traffic. Did that share on X or the mention in an email newsletter send the most clicks?
• Click-Through by Time: Discover when your audience is most active by tracking clicks throughout the day.

This data moves you from guessing what works to knowing what works. You can directly measure the ROI of your efforts and make smarter decisions about your content strategy.

Branded Links Build Your Brand, Not Someone Else's

Using a generic shortener like Bitly is a great start, but creating a branded short link is the next level. Instead of sending people to bit.ly/abcde, you can send them to yourbrand.co/offer.

Big brands do this all the time - think nyti.ms (New York Times) or pep.si (Pepsi). A custom short domain costs a few dollars to register, but the payoff is immense. Every time someone sees or shares your link, you are reinforcing your brand name. It’s a subtle but powerful way to build brand recognition and present a cohesive, professional online presence.

Improved User Experience and Readability

Even though Facebook doesn't have a tight character limit like X (formerly Twitter), your copy still needs to be clean and easy to read. A super long URL can break up the flow of your writing and draw attention away from your message. By swapping it out for a short link, you keep the focus on your call to action and make your entire post more visually appealing and easier to digest.

How to Shorten a Facebook Share Link: A Step-by-Step Guide

Ready to get started? The process is surprisingly simple. First things first, you need the original, full-length URL of your public Facebook post.

Step 1: Get the Direct Link to Your Facebook Post

To shorten a link, you need the link itself. It's easy to miss, but every post on Facebook has its own unique URL. Here’s how to find it:

1. Navigate to the specific Facebook post you want to share. This can be on your personal profile, a business page, or in a group (as long as it’s a public post).
2. Find the timestamp on the post. It will look like "Just now," "2h," "August 15 at 1:30 PM," etc.
3. Click on the timestamp. This will open the post on its own dedicated page.
4. Copy the URL from your browser's address bar. This is the permanent link to your post that you can now shorten.

Step 2: Choose Your Link Shortening Tool

There are many excellent tools available, but here are three popular options that are great for different use cases.

Option 1: Using Bitly for Quick and Easy Shortening

Bitly is one of the most well-known URL shorteners, and for good reason. It’s fast, reliable, and its free plan is perfect for basic needs.

1. Go to Bitly.com. You can shorten one link right on the homepage without an account, but signing up for a free account gives you a dashboard to track your links.
2. Paste the long Facebook post URL you copied earlier into the text box that says "Shorten your link."
3. Click the "Shorten" button.
4. Instantly, Bitly will generate a new, short URL (e.g., bit.ly/3XgJhY7). With a free account, you can often customize the back-half of the link to something more memorable, like bit.ly/MyBlogPostTitle.
5. Click "Copy" and you're ready to share your new, clean link anywhere you like!

Option 2: Using Rebrandly for Branded Links

If you want to build your brand with every click, Rebrandly is the perfect tool. It’s designed specifically for creating custom branded short links.

1. First, you’ll need a custom short domain. This is a short URL you buy from a domain registrar (like Namecheap or GoDaddy) specifically for this purpose. For example, if your brand is "Clara's Coffee," you might buy clara.link or claracoffee.co.
2. Sign up for a Rebrandly account and follow their instructions to connect your custom short domain.
3. Once your domain is set up, log in to your Rebrandly dashboard.
4. Paste your long Facebook post URL into the main text box.
5. Rebrandly will automatically create a short link using your custom domain (e.g., clara.link/somerandomletters).
6. This is the critical step: edit the text after the slash (often called a "slashtag") to something descriptive and easy to remember, like clara.link/morning-blend or clara.link/promo.
7. Save your link, copy it, and start sharing. Now, your links don't just point to your content - they also act as miniature advertisements for your brand.

LEVEL UP: Advanced Strategies for Shortened Links

Shortening a URL is just the beginning. To truly leverage the power of these links, you need to incorporate campaign tracking to understand exactly what’s working.

Combine URL Shorteners with UTM Parameters for Flawless Tracking

Ever wondered how marketing teams know exactly which campaigns drive traffic and sales? The secret is UTM parameters. These are simple tags you add to the end of your URL that tell analytics platforms (like Google Analytics) where the click came from.

A URL with UTM parameters looks something like this:

http://www.yourwebsite.com/page?utm_source=facebook&,utm_medium=social&,utm_campaign=summer_sale_2024


Here’s the powerful part: you create this long, ugly URL first (using a tool like Google's Campaign URL Builder), and then you paste that long URL into your shortener like Bitly or Rebrandly.

The result is the best of both worlds:

• Your audience sees a clean, short, branded link (like yourbrand.co/summer-sale).
• When they click it, Google Analytics receives all the detailed tracking data from the UTM parameters, crediting the visit to your "Summer Sale 2024" campaign from Facebook.

This allows you to definitively prove the ROI of your social media efforts, making you a much more effective marketer.

Customize Your Link Preview in Your Facebook Post

Remember that when you paste a shortened link (or any link) into a new Facebook post, Facebook automatically generates a preview box with an image, title, and description. Don't just accept the default!

While Facebook has tightened restrictions on manually editing link previews for organic posts to fight misinformation, you can still control it at the source. The preview is pulled from your website's OG (Open Graph) tags. Make sure the landing page your link points to has well-crafted OG tags for the title (og:title), description (og:description), and image (og:image).

A compelling image and a strong, benefit-driven headline in the link preview can dramatically increase your click-through rate. It's often the first thing people see, so make it count.

Final Thoughts

Mastering how to shorten a Facebook share link is a small step that brings massive benefits. You transform messy, untrustworthy URLs into clean, professional, and trackable assets that build your brand and provide invaluable data about what your audience responds to. It’s an essential skill for anyone serious about growing their presence online.

Juggling all these different tools, tracking links, customizing posts for Reels, Stories, TikToks, and managing engagement across every platform can quickly feel like a full-time job. We built Postbase because we believe modern social media management shouldn’t be a chaotic mess of tabs and spreadsheets. It's a clean, modern platform designed specifically for today's video-first world, allowing you to plan, schedule, and analyze your content across all your accounts from one beautiful, visual calendar.