How to Share a TikTok Video to Facebook Reels

Sharing your winning TikTok videos to Facebook Reels is a brilliant way to squeeze more life out of the content you worked so hard to create. Instead of letting a successful video live and die on one platform, you can give it a second chance to go viral with a whole new audience. This guide walks you through exactly how to do it efficiently, covering the best methods for getting your TikToks onto Reels without making common mistakes.

Why Share Your TikTok Videos on Facebook Reels?

Repurposing content isn't about being lazy, it's about being smart. You're already putting in the time and creativity to produce great short-form videos. Cross-posting them from TikTok to Facebook Reels unlocks several key advantages for your brand or personal presence.

• Maximize Your Reach: Facebook still boasts one of the largest and most diverse user bases on the planet. By sharing your video on Reels, you tap into an audience that might not be on TikTok, dramatically increasing your potential views and engagement.
• Work Smarter, Not Harder: Content creation is demanding. Instead of starting from scratch for every platform, repurposing allows you to get more value from a single piece of content. This frees up your time to focus on strategy, community engagement, or creating even better original content.
• Maintain Brand Consistency: A consistent voice, style, and message across all platforms helps build a strong, recognizable brand. Sharing your best content ensures your followers on both TikTok and Facebook get a similar, high-quality experience.
• Test Different Audiences: A video that gets moderate engagement on TikTok could explode on Facebook Reels, or vice versa. The algorithms and audiences are different. Cross-posting is a low-effort way to test what resonates with different demographics and refine your content strategy based on real-world data.

The Watermark Dilemma: Why You Must Remove It

Before we get into the "how," we need to address the most critical rule of repurposing: never post a video with a rival platform's watermark. Uploading a TikTok video to Facebook Reels with the TikTok logo bouncing around the screen is one of the biggest mistakes you can make.

Why is it such a big deal? Two reasons:

1. The Algorithm Hates It: Meta (Facebook's parent company) has been very clear about this. Their algorithm is designed to promote original content created for their platform. It can easily detect watermarks from competing apps like TikTok and will actively suppress the reach of your Reel. You're essentially starting with a penalty, telling Facebook's algorithm not to show your video to as many people.
2. It Looks Unprofessional: It signals to your audience that you’re simply dumping content without care. It suggests that Facebook is an afterthought, which can cheapen your brand's perception. For a clean, professional presence, you need to post native-looking content on every platform.

Luckily, avoiding the dreaded watermark is easy. Let's look at the best ways to do it.

Method 1: The Pre-Post Save (The Gold Standard)

This is, by far, the best habit to get into. The strategy here is to have a "master copy" of your video saved to your phone before you ever post it on any social media platform. This method gives you the highest quality video and the most flexibility.

Most creators aren't editing their videos directly in the TikTok app anymore. They use third-party video editing apps like CapCut, InShot, or VN Editor that offer more features and control. This workflow fits perfectly with that process.

Step-by-Step Instructions:

1. Film & Edit Your Video: Create and edit your video in your preferred editing app. Do all your cuts, color corrections, transitions, and add any non-musical sound effects.
2. Export the Master Copy: Export the finished, high-resolution video directly to your phone's camera roll. This is your clean, watermark-free master file. Do not add TikTok-specific text or sounds at this stage.
3. Upload to TikTok: Open TikTok, upload your master copy, and now use the in-app features. Add TikTok trending audio, use the text-to-speech function, apply any final filters, write your caption, add hashtags, and post.
4. Upload to Facebook Reels: Now, open the Facebook app and navigate to Create Reel. Upload the same watermark-free master copy from your phone.
5. Optimize for Reels: Now’s your chance to customize it for Facebook. Find a trending sound within the Reels audio library, add native Reels text styles or stickers, write a Facebook-specific caption, add relevant hashtags, and publish.

Pro Tip: By using the native audio library on each platform, you significantly increase the chances of the algorithm picking up your video. The same master video can now fuel a potential hit on both TikTok and Reels, each one uniquely optimized for its environment.

Method 2: Using a Watermark Remover Tool (For Videos Already Posted)

What if you forgot the gold standard method? Maybe you filmed and edited a masterpiece directly in TikTok, or you want to repurpose an older video that you no longer have the original file for. No worries, this is where third-party downloader tools come in.

There are countless websites and apps built for this exact purpose. They work by taking the share link of a TikTok video and downloading a version of it without the watermark. Popular options include SnapTik, SSSTikTok, and many others you can find with a quick search.

Disclaimer: Only download and republish content that you own and have the rights to. Using these tools to steal other creators' content is a violation of copyright. Be cautious with these sites, as many are filled with ads.

Step-by-Step Instructions:

1. Find Your TikTok Video: Go to the TikTok video on your profile that you want to share.
2. Copy the Link: Tap the Share icon (the arrow) and then select Copy Link from the options.
3. Go to a Remover Site: Open your web browser and navigate to a TikTok watermark remover website.
4. Paste the Link: Paste the link you just copied into the site's input field and hit the download button. Typically, it will give you a few options. Choose the one that says something like "Download without watermark."
5. Save to Your Phone: The video will download to your phone's files or camera roll, completely clean of the TikTok logo.
6. Upload to Facebook Reels: From here, the process is the same. Open Facebook, create a Reel, and upload this newly saved, watermark-free video. Customize with audio, text, and captions before posting.

Method 3: The Quick Screen Record Trick (The Last Resort)

This method is quick, dirty, and a bit brute force, but it works in a pinch if other methods fail. You can simply use your phone's built-in screen recording feature. The main drawback is a potential loss in video quality compared to a direct download.

Step-by-Step Instructions:

1. Open Your TikTok: Open the video you're wanting to share and make sure it's fully loaded.
2. Start Screen Recording: Swipe down on your phone to access the control center and tap the "Screen Record" button. A 3-second countdown will start.
3. Play the Video: Let your TikTok video play from start to finish in full-screen mode while the screen is being recorded. Wait for it to finish.
4. Stop Recording: Tap the red bar or indicator on your screen to stop the recording. The video will be saved to your photo library.
5. Trim the Clip: Open the new video in your phone's camera roll and use the "Edit" function to trim the beginning and end. Cut out the parts where you started and stopped the recording so only the actual video content remains.
6. Upload to Reels: You now have a clean (albeit slightly lower-quality) version to upload to Reels.

How to Optimize Your Repurposed Video for Facebook Reels

Once you have your watermark-free video, don't just post it and walk away. A few small tweaks can make a huge difference in performance on Facebook.

1. Revise Your On-Screen Text Placement

The user interface (UI) on TikTok and Facebook Reels is slightly different. The caption, username, and engagement buttons are in different spots. Text that is perfectly placed in a "safe zone" on TikTok might get covered up by the caption on Reels. Before you post, watch a preview of your Reel to make sure all your text is clearly visible and not obscured by any UI elements.

2. Swap Out the Audio

Viral sounds are platform-specific. A song that’s trending on TikTok may not be trending on Reels at the same time. Open the Reels audio library and see if you can find a trending sound that fits the vibe of your video. Using trending Reels audio is one of the most effective ways to tell the algorithm your content is relevant and should be shown to more people. Also, be aware of music licensing - especially for business accounts. The available commercial sound libraries are different on each platform.

3. Write a New Caption and Hashtags

You can often get away with copying some of your caption, but it's best to tailor it slightly. The tone on Facebook can be a bit different. As for hashtags, do some research. While there's overlap, the most effective hashtags on Facebook are often broader (e.g., #diyprojects, #homecooking) compared to the super-niche, trend-based hashtags that win on TikTok. Include a mix of broad and specific hashtags relevant to your video.

Final Thoughts

Repurposing your TikToks for Facebook Reels is a must-do for any creator or marketer looking to maximize their impact. By following the right method to remove the watermark - ideally by saving a master copy before posting anywhere - you set your content up for success by pleasing both the algorithm and your audience.

As you grow, managing content creation and posting schedules across multiple platforms can quickly become overwhelming. At Postbase, we've focused on solving this exact problem. Our platform makes it simple to manage your short-form video strategy from one place, allowing you to visually plan and schedule your content for TikTok, Facebook Reels, YouTube Shorts, and everywhere else. Instead of bouncing between apps, you can use our clean calendar to keep your content flowing, letting you focus on creating while we handle the rest. If you're looking for a simpler way to manage it all, check out what we've built at Postbase.