How to Share a TikTok Video on Facebook Without a Link

Want to get your viral TikTok in front of your Facebook audience without that clunky link? You're in the right place. Sharing a TikTok video natively - meaning you upload the actual video file to Facebook - is one of the best ways to boost your reach and engagement on both platforms. This guide will walk you through exactly how to do it, from downloading your video (with or without the watermark) to optimizing it for Facebook’s algorithm.

Why You Should Upload TikToks Natively to Facebook (Instead of Just Sharing a Link)

You might be wondering if it's worth the extra few steps to download and re-upload your video. The answer is a resounding yes. Social media platforms, including Facebook, are designed to keep users on their site for as long as possible. When you share a link that sends people away to another app (like TikTok), the algorithm tends to show that post to fewer people. Here’s why native uploads are better:

• Higher Reach and Engagement: Facebook's algorithm prioritizes native video content. Videos uploaded directly to the platform autoplay in the feed, capture attention faster, and are shown to a wider audience. A simple link just doesn't get the same preferential treatment.
• A Seamless User Experience: A native video seamlessly fits into the user's feed, whether as a Reel, a Story, or a standard post. It's a full-screen, immersive experience. In contrast, a TikTok link often appears as a small, static thumbnail preview that's far less likely to get clicked.
• Smarter Content Repurposing: When you create a great video, you want to get the most mileage out of it. By downloading the actual video file, you create a content asset that can be used anywhere. Post it as a Facebook Reel today, an Instagram Story tomorrow, and a YouTube Short next week - all tailored perfectly for each platform.
• Customized Captions and Hashtags: Sharing a link pulls in your original TikTok caption, which might not be relevant or effective for your Facebook audience. Uploading the video natively gives you full control. You can write a fresh caption, tag different people or Pages, use Facebook-specific hashtags, and add a location to connect with your community there.

How to Download Your TikTok Video (The Easy Part)

First things first, you need to get the video file from TikTok onto your phone or computer. You have two main options here: the quick-and-easy official method or the cleaner, watermark-free approach.

Method 1: Using TikTok’s Official Download Button

This is the most straightforward way to save your video directly from the app. It's fast and requires no third-party tools.

1. Open Your Video on TikTok: Navigate to your profile and find the video you want to share.
2. Tap the "Share" Icon: Look for the three dots (...) or an arrow icon on the right side of the screen.
3. Select "Save video": In the share menu, you should see a "Save video" or download button. Tap it.
4. Check Your Camera Roll: The video will be saved directly to your device's photo gallery, ready for you to upload elsewhere.

The one downside? This method always includes the TikTok watermark bouncing around the video, along with a TikTok logo at the end. This can scream "repurposed content" and sometimes looks less professional on other platforms.

Method 2: Removing the Watermark for a Cleaner Look

For a more polished and professional look on Facebook, it's best to upload a version of your video without the TikTok watermark. This makes the content feel native to whatever platform you're posting it on. Remember, you should only do this with your own content to respect intellectual property rights.

While TikTok doesn't offer a built-in way to do this, several third-party web apps can help. The process is generally the same across all of them:

1. Copy the TikTok Video Link: Open the video you want in the TikTok app, tap the "Share" icon, and select "Copy link."
2. Find a TikTok Video Downloader: Open a web browser on your phone or computer and search for "TikTok video downloader without watermark." You'll find plenty of free online tools.
3. Paste the Link: Paste the copied link into the text box on the downloader website and click the "Download" button.
4. Save Your Video: The site will process your video and provide a download link for the watermark-free MP4 file. Save it to your device.

A quick word of caution: Be mindful when using these free tools. They are often supported by ads, so be careful what you click on and avoid sites that ask for personal information.

Posting Your Video Natively on Facebook: Where and How

Now that you have your video file, it's time to post it on Facebook. But where should it go? Facebook offers a few different formats for video, and choosing the right one can make a big difference in who sees it.

Uploading as a Facebook Reel (For Maximum Reach)

For most vertical, short-form videos coming from TikTok, posting them as a Facebook Reel is your best bet. Reels are Facebook’s answer to TikTok, and the algorithm is heavily promoting them right now. This is where you'll likely see the most organic reach, especially from people who don't already follow your Page.

Here’s how to do it:

1. Open the Facebook app and tap the "+" Create button at the top, then select Reel.
2. Choose the downloaded video file from your phone's gallery.
3. Edit Your Reel: You can add audio from Facebook’s library, trim clips, add text overlays, or apply effects. Note that music licensed on TikTok might not be cleared for use on Facebook, so it’s often safer to add a new trending sound from Facebook’s library.
4. Write a Compelling Caption: Craft a caption specifically for your Facebook audience. Ask a question to encourage comments.
5. Add Hashtags: Use 3-5 relevant hashtags to help Facebook categorize your Reel and show it to interested users.
6. Share Your Reel: Tap the "Share now" button, and your video will go live as a Reel.

Uploading to Your Feed (For Your Followers)

Posting the video directly to your profile or Page's feed is a more traditional option. It's a great choice if your video has a different aspect ratio (like horizontal) or if you want to write a longer, more detailed caption to go with it. These posts are shown primarily to your existing followers.

Here’s how to do it:

1. From your Facebook Home page or profile, tap the "What's on your mind?" status box.
2. Select Photo/Video and choose your saved video file.
3. Write Your Post: This is your chance to provide context. Tell the story behind the video, tag friends or collaborators, add a location, or whatever else makes sense for the post.
4. You can also give your video a title and add captions if available.
5. Tap Post to share it with your followers.

Uploading as a Facebook Story (For Quick, Casual Updates)

Facebook Stories are perfect for more informal, temporary content that disappears after 24 hours. Stories are highly engaging because they appear at the very top of the app. It's a great way to share a behind-the-scenes moment or a quick update.

Here’s the process:

1. From the Facebook app Home screen, tap Create Story.
2. Select your downloaded video from your camera roll.
3. Get Creative: Add interactive elements like polls, quizzes, stickers, or questions to engage your viewers directly.
4. When you're happy with it, tap Share to post it to your Story.

Best Practices: Making Your Repurposed TikTok Shine on Facebook

To really crush it, don't just dump your video and run. A few small tweaks can make your repurposed content feel like it was created just for your Facebook audience.

• Rewrite Your Caption for Facebook: The snappy, trend-heavy captions that work on TikTok might not land the same way on Facebook. Take a moment to write a new one that fits the conversational style of Facebook. You can be a bit more descriptive and start discussions in the comments.
• Be Careful with Music: This is a big one. Commercial music you use on TikTok is licensed for that platform only. Uploading a video with that audio to Facebook could result in your video being muted or taken down due to a copyright claim. If the sound isn't your original audio, it's always safest to mute the clip and add a trending sound or royalty-free music from Facebook’s audio library.
• Engage with the Comments: The goal of social media is to be social! When people comment on your Facebook video, make sure you reply. This boosts the post's engagement signals, telling the algorithm that your content is valuable and worth showing to more people.
• Create a Call to Action (CTA): What do you want people to do after watching your video? Tell them! End your caption with a CTA like "Comment with your favorite..." or "Check out the link in our bio for more details."

Final Thoughts

You now have everything you need to stop sharing boring links and start uploading your TikTok videos natively to Facebook. By taking a few extra minutes to download your video file and post it as a Reel, Story, or feed post, you'll benefit from Facebook’s algorithm, create a better experience for your audience, and get much more value out of the amazing content you're already making.

We know that manually downloading every video and re-uploading it across different platforms can quickly become a huge time commitment, especially if you manage multiple accounts. That’s precisely why we built Postbase with a primary focus on short-form video. Instead of juggling video files and fighting with clunky old tools, you can upload your video once, customize the caption for each platform, and schedule it to publish natively on Facebook, Instagram, YouTube Shorts, and more, all from a single visual calendar. Our goal is to handle the tedious scheduling work so you can focus on creating your next great video.