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Adding the perfect song to your Facebook video can feel like the final, perfect touch - until an automated email informs you it has been muted, blocked, or removed entirely due to copyright claims. It’s a frustrating moment that creators, brands, and social media managers know all too well. This guide will walk you through exactly how to avoid copyright music issues on Facebook by understanding the rules, knowing the consequences, and finding great, safe music for your content.
It's easy to think Facebook is just being difficult, but the platform is caught between creators who want to use popular music and the music industry that owns the rights to that music. The core of the issue is copyright law. Every recorded song has at least two copyrights: one for the composition (the notes and lyrics) and one for the master recording (the specific version you hear).
Using a song without permission from the copyright holders is infringement. Music labels and publishers invest heavily in their artists and are legally entitled to control how their music is used and get paid for it. To operate legally, platforms like Facebook (and Instagram) must have licensing agreements with these rights holders. These agreements are incredibly complex and have very specific rules, which is why your video might get flagged. Meta's Content ID system automatically scans every upload to check for unauthorized use of protected music, sound, and video.
Facebook's own policies are built around their licensing agreements. While the legal language can be dense, the general principles are fairly straightforward for brands and creators:
If Facebook's system flags your video for using copyrighted audio, one of several things can happen, ranging from a minor inconvenience to a serious problem for your Page.
You don't have to risk your content or your account. There are several excellent, reliable sources for music that won't get you in trouble. These options provide the necessary license, giving you legal permission to use their audio in your videos.
This is your number one, 100% risk-free option. Meta has its own library of thousands of high-quality music tracks and sound effects that you are explicitly allowed to use in videos on Facebook and Instagram. Everything in this collection is owned by Meta or licensed for this specific purpose.
How to use it:
Pros: Completely free and guaranteed safe to use on Meta's platforms.
Cons: The selection of well-known songs is limited (mostly available for Reels/Stories only), and the production music can sometimes sound generic.
For brands, agencies, and full-time creators who need high-quality, unique music consistently, subscription services are the gold standard. For a monthly or annual fee, these platforms give you access to a huge catalog of music created by independent artists.
Once you download a track with your active subscription, you are granted a license to use it in your content forever (even if you cancel your subscription later), without having to pay extra royalties to the artist for each view. It’s the best way to get a professional sound without the professional price tag of licensing mainstream songs.
Popular Subscription Services:
Pros: Huge variety, exceptional quality, and a simple licensing model perfect for ongoing content creation.
Cons: Requires a monthly or annual subscription fee.
What if you don't need a massive library and just want the perfect song for one specific, important video? Platforms that sell single-use licenses are your answer. You browse their catalog and purchase a license just for the track you want, for the type of project you need.
This is often a great choice for a hero piece of content, like a major product announcement or a brand anthem video, where the music is central to its success.
Popular Single-License Sites:
Pros: Incredible quality and you only pay for what you need.
Cons: Can be more expensive per-song than a subscription if you produce a lot of content.
Creative Commons (CC) is a type of public copyright license that allows creators to share their work for others to use for free, but often with specific conditions. You can find CC music on platforms like SoundCloud (using search filters) and the Free Music Archive.
This is not a free-for-all! You must check the specific CC license for each track. Common conditions include:
Pros: It's free.
Cons: Finding high-quality tracks is hard, understanding and following the specific license rules is complicated, and it's risky for any business-related content.
Finally, let's clear up some common misinformation. Relying on these myths is a surefire way to get a copyright claim.
Myth 1: "I only used 10-15 seconds of the song."
Fact: The rumored "15-second rule" is not real. There is no magic number of seconds that qualifies as "fair use." Using even a few instantly recognizable seconds of a song can be enough to trigger a copyright flag. The only exception is if Facebook's license with the rights holder specifically allows for clips of a certain length, which you can only access via their official in-app music tools.
Myth 2: "I gave credit to the artist in the caption."
Fact: Attribution is not a substitute for a license. While it’s nice to credit the artist, it has no legal effect on copyright. You still need proper permission (a license) to use the music. The only time attribution is a requirement is under certain Creative Commons licenses.
Myth 3: "I'm not monetizing the video."
Fact: Whether you are making money from the video is irrelevant to copyright law. A brand page promoting its products is commercial use, even if that specific video isn't running as a paid ad. Using protected work without a license is infringement, regardless of monetization.
Myth 4: "I bought the song on iTunes."
Fact: Purchasing a song gives you a license to listen to it for personal use. It does not give you the right to synchronize it with video and broadcast it to the public, which is what you're doing when you upload a video to Facebook.
Navigating music copyright on Facebook comes down to one simple idea: use music you have permission for. Ditch the myths and uncertain workarounds. By relying on vetted sources like Meta's Sound Collection and reputable royalty-free music libraries, you can elevate your videos with amazing audio while keeping your content - and your account - safe, secure, and live.
Once you’ve paired your video with the perfect, legally-safe audio, the last thing you need is a clunky publishing workflow getting in your way. Planning and scheduling all this amazing content, especially video for Reels and Shorts, shouldn’t feel like a chore. That’s why at Postbase, we built our tool from the ground up for today's video-first social media. You can use our visual calendar to plan campaigns, then upload and schedule your videos across all your platforms at once, making sure your compliant content goes live exactly when it’s supposed to. It helps you stay focused on creative work, not on wrestling with your tools.
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