How to Share Linktree on TikTok

Adding a Linktree to your TikTok bio turns your profile from a simple content hub into a powerful launchpad for your entire brand. This guide will walk you through exactly how to add your Linktree link, the requirements you need to meet first, and how to get your audience to actually click it.

Why the 'Link in Bio' Is So Important on TikTok

Unlike other platforms where you can drop links in comments or posts, TikTok is a closed ecosystem. The only clickable link you get is the one in your profile bio. This single spot is your one shot to direct your audience to your online store, your YouTube channel, your new blog post, or anywhere else you want them to go. Without it, every view is a dead end.

A "link in bio" tool like Linktree consolidates all your important URLs onto one simple, mobile-friendly landing page. Instead of swapping out your bio link every time you have something new to promote, you can use one permanent link and just update your Linktree. This strategy allows you to:

• Drive Sales: Link directly to products featured in your latest viral video.
• Grow Other Platforms: Funnel TikTok followers to your YouTube, Instagram, or Twitch channels.
• Build Your Email List: Offer a free download or newsletter sign-up to turn followers into subscribers.
• Promote Affiliate Products: Share affiliate links and discount codes for brands you love.
• Connect with Your Community: Link to your Discord server, Patreon page, or Facebook group.

Essentially, your Linktree acts as the central hub for your entire online presence, and your TikTok bio is the main doorway to get there.

First Things First: Meeting TikTok's 'Website' Field Requirements

Before you get started, there’s one major hurdle many creators discover too late: not everyone on TikTok can add a clickable link to their bio. To unlock the 'Website' field in your profile settings, you must have a Business Account and, typically, at least 1,000 followers.

If you haven’t met these criteria yet, don't worry. Switching your account type is easy and free, and hitting 1,000 followers is a great first goal for any serious creator. If you're missing this, the 'Website' option simply won't appear on your 'Edit Profile' screen.

How to Switch to a TikTok Business Account

Switching to a Business Account gives you access to the website link feature as well as analytics and other creator tools. The process is simple and reversible.

1. Open Your TikTok Profile: Go to your profile page and tap the three horizontal lines (the "hamburger" menu) in the top-right corner.
2. Go to Settings: Tap on 'Settings and privacy'.
3. Manage Account: Select 'Account'.
4. Switch to Business Account: Tap 'Switch to Business Account' and follow the on-screen prompts. TikTok will ask you to choose a category that best describes your content or brand.

Once you’ve switched, the 'Website' field should become available in your profile settings, provided you also meet the follower count. If you just hit 1,000 followers, it may take a day or two for the feature to appear, so be patient.

Quick Guide: Setting Up a New Linktree Profile

If you don’t have a Linktree yet, setting one up takes less than five minutes. It’s a straightforward way to create your 'link in bio' landing page.

1. Sign Up for a Free Account: Go to the Linktree website and sign up. You'll choose a username, which will become part of your URL (e.g., linktr.ee/yourusername). Pick one that’s consistent with your other social media handles.
2. Add Your First Links: Once logged in, click the 'Add new link' button. A new card will appear. Paste the URL you want to add into the "URL" field and give it a clear, concise title in the "Title" field. For example, instead of just "YouTube," you might write "Watch My Latest YouTube Video."
3. Organize and Customize: Add all the links you want to share. You can easily reorder them by dragging and dropping them into your preferred sequence. It’s smart to put the most important or timely link at the top.
4. Personalize Your Appearance: Head over to the 'Appearance' tab to customize your page. You can upload a profile picture (use the same one as your TikTok), choose a background theme, and pick button styles. A visually consistent Linktree helps reinforce your brand identity.
5. Copy Your Linktree URL: Once your page is ready, your unique Linktree URL will be displayed at the top of your Linktree dashboard. Tap the share button and copy it to your clipboard. This is the link you'll paste into your TikTok bio.

How to Add Your Linktree to Your TikTok Bio (Step-by-Step)

With your Linktree URL copied and your TikTok account ready, putting the link in your bio is the easiest part. Here’s exactly how to do it.

1. Open TikTok and Go to Your Profile: Launch the TikTok app and navigate to your main profile page by tapping the 'Profile' icon in the bottom-right corner.
2. Tap 'Edit profile': This button is located directly below your follower count.
3. Find the 'Website' Field: Scroll down in the 'Edit profile' menu. If your account meets the requirements, you will see a field labeled 'Website'. If you don't see it, double-check that you have switched to a Business Account and have over 1,000 followers.
4. Paste Your Linktree URL: Tap on the 'Website' field and paste the Linktree link you copied earlier.
5. Save Your Changes: Tap the 'Save' button in the top-right corner.

That's it! Go back to your profile page, and you should now see a clickable link right below your bio description. Be sure to tap it yourself to make sure it directs to your Linktree page correctly.

Get People to Actually Click: Optimizing Your 'Link in Bio' Strategy

Just having a link in your bio isn't enough. You need to actively and consistently direct people to it. Your audience won’t know to look for it unless you tell them, so a great strategy involves both an optimized Linktree and a clear promotional plan.

What to Put in Your Linktree for a TikTok Audience

Your Linktree should be a direct extension of your TikTok content. When someone clicks your link, they should immediately find what you promised them. Here are some effective links to include:

• Promote Your Most Popular Content: Link to the full recipe, DIY tutorial, or blog post you summarized in a popular TikTok video.
• Link to Products: If you promote products (yours or affiliate), link directly to the item's landing page. Use titles like, "The Viral Skincare Tool I Use."
• Cross-Promote Socials: Prioritize the platforms you're most active on. Instead of five different social links, you could push followers to a newer account you launched recently, like Threads, with a title like "Join Me on Threads."
• Feature Your Lead Magnet: Encourage email sign-ups by offering something valuable for free. A title like "Get My Free Content Planning Template" works much better than a generic "Newsletter."

How to Drive Traffic from Your Videos to Your Bio

Your videos are the engine that drives traffic to your bio link. Integrate clear Calls to Action (CTAs) into your content regularly so your followers know there’s something valuable waiting for them.

• Use Verbal CTAs: End your videos by explicitly saying, "Check out the link in my bio to get this for yourself!" or "Find the full tutorial at the link in my bio." Speaking it out loud is direct and effective.
• Use On-Screen Text Overlays: Add text boxes that say "Link in Bio!" with an arrow pointing upward toward your profile name. This visual cue captures attention from viewers watching with the sound off.
• Update Your Bio Description: Your bio text should support your bio link. Use it to tell people what they'll find. For example: "👇 My favorite gadgets + YouTube setup."
• Pin a 'Welcome' Video: Create a video that serves as an introduction to your page and an explanation of all the cool resources in your Linktree. Pin it to the top of your profile so new visitors see it first.

Final Thoughts

Sharing your Linktree on TikTok is a straightforward process that completely changes how you connect your audience with your brand. Once you meet the account requirements, adding the link is as simple as copy-pasting, but the real power comes from strategically directing your viewers to it through smart, consistent Calls to Action.

Creating content that gets eyeballs and drives clicks is a marathon, not a sprint. We know from experience that balancing planning, scheduling, and engaging across multiple platforms can feel overwhelming. That’s why we built Postbase - to provide a clean, modern, and reliable way to manage it all, especially for short-form video. By planning your TikToks in our visual calendar, you can stay consistent and free up mental space to focus on what matters: creating great content that gets your 'link in bio' the traffic it deserves.