How to Add a Website to TikTok

Adding a clickable link to your TikTok bio is one of the fastest ways to turn your views into website traffic, leads, and sales. This guide will walk you through exactly how to add your website to your TikTok profile, troubleshoot common issues, and use best practices to get more people clicking.

Who is Eligible to Add a Clickable Website Link?

Before we get into the "how," let's clear up who is allowed to add a URL to their profile. A few years ago, you needed 1,000 followers on a personal account to unlock this feature. Thankfully, TikTok has simplified things. Today, the most reliable way to get access to the clickable bio link is by switching to a Business Account.

This is great news for creators, brands, and entrepreneurs of any size. You don't need a massive following to start driving traffic from your bio. A Business Account is free to create and switch to, and it opens up the website feature instantly for most users. It also gives you access to other valuable tools, like viewing your analytics and accessing the Creator Marketplace.

How to Switch to a TikTok Business Account: Step-by-Step

If you have a personal account, you’ll need to make this quick switch first. It only takes a minute and is completely reversible if you ever change your mind. Here’s how to do it:

1. Open the TikTok App: Go to your profile by tapping the Profile icon in the bottom-right corner.
2. Access Settings: Tap the three horizontal lines (the "hamburger menu") in the top-right corner. This will open the Settings and privacy menu.
3. Go to Account Settings: Select Account from the top of the menu.
4. Start the Switch: Tap on Switch to Business Account.
5. Follow the Prompts: TikTok will guide you through a few quick setup screens. You’ll need to choose a category that best describes your account or business (e.g., Media, Beauty, Education & Training, etc.).
6. Add Your Email (Optional): You’ll have the option to add a business email, but you can skip this if you'd like. Once you complete the steps, you're all set! Your profile is now a Business Account.

A Quick Note on Business vs. Personal Accounts

The main advantage of a Business Account is access to professional features like analytics and the link in bio. The one trade-off to be aware of is the Commercial Music Library. Business Accounts have a more restricted audio library with songs cleared for commercial use. While this library is massive, you may not be able to use some viral trending sounds. For many brands, this isn't a problem, but it's something to keep in mind.

How to Add Your Website Link to Your TikTok Profile

Once you’ve successfully switched to a Business Account, adding your website link is straightforward. The website option should now be visible in your profile settings. Here's exactly what to do:

1. Go to Your Profile: Again, tap the Profile icon in the bottom-right corner of the app's main screen.
2. Tap "Edit Profile": This button will be located right below your profile picture and follower count.
3. Find the "Website" Field: On the "Edit Profile" screen, you’ll see fields for your name, username, and bio. Underneath your bio, you should now see a dedicated field labeled Website. Tap on it.
4. Add Your URL: Paste the full URL of your website into the field. Make sure to include the https://www. part to ensure it functions correctly.
5. Save Your Changes: Tap the Save button in the top-right corner.

That's it! Go back to your main profile page. You should now see a clickable link displayed prominently beneath your bio. Give it a tap to test it out and make sure it leads to the correct page.

The Website Field in "Edit Profile" is Missing? Here's Why

It can be really frustrating when you follow all the steps and the option you are looking for simply isn't there. If you don’t see the "Website" field in your profile settings, one of these three reasons is usually the cause:

1. You're Still on a Personal Account

This is the most common reason. Double-check that you successfully switched to a Business Account. You can do this by going back to Settings and privacy -> Account. If you still see the option "Switch to Business Account," it means a step was missed, and you need to complete the process. If you see "Switch to Personal Account," then you're on the right track.

2. Your TikTok App is Out of Date

Sometimes, features are rolled out with app updates. If you're running an old version of TikTok, the functionality might not be available or could be buggy. Head over to the App Store or Google Play Store and check if there's an update available for TikTok. Installing the latest version often resolves these kinds of issues.

3. A Platform-Side Glitch

Less frequently, there might be a temporary bug with the app or a delay in the feature rolling out to your specific account after the switch. If you've tried the solutions above, try clearing the app's cache (you can do this in Settings and privacy -> Free up space) or waiting a day or two. The option often appears after a short delay.

6 Strategies to Get More Clicks From Your Bio Link

Adding the link is just the first step. Getting your audience to actually click on it requires a little strategy. Here are six tips to drive more attention to your profile link and turn followers into website visitors.

1. Create a "Link-in-Bio" Landing Page

Your one clickable link can become dozens of links with a "link-in-bio" tool. Instead of sending users to just one homepage, send them to a simple, mobile-friendly landing page that links out to your most important pages: your online store, your latest blog post, your other social media profiles, a newsletter signup, and more. Popular tools like Linktree, Later, and Beacons make it easy to create these pages for free.

2. Optimize the Link Itself

Long, messy URLs can look spammy or confusing. Use a URL shortener like Bitly to create a clean, trustworthy link. For bonus points, create a custom short domain (e.g., brand.ly/special-offer) that reinforces your brand and looks professional.

3. Write a Compelling Call to Action (CTA) in Your Bio

Don’t just let the link sit there guessing what it's for. Your bio should explicitly tell people why they should click. Use direct, action-oriented language. You can point to it with emojis like ⬇️ or 👉 to draw the eye.

• "Shop my thrift finds & vintage faves 👇"
• "👇 Download my free video editing presets"
• "Tour dates & tickets are here ⬇️"
• "Book a free consultation! linktr.ee/yourbrand"

4. Regularly Mention Your Link in Your Videos

This is the most impactful step you can take. Your viewers see your videos, not necessarily your profile. You need to connect the two. At the end of relevant videos, include a verbal or on-screen prompt like:

• "For the full recipe, just tap the link in my bio."
• "You can grab this for yourself at the link in my profile!"
• "If you want to learn more, check out the resources on my site. Link in bio!"

A simple on-screen text overlay with "Link in Bio" and an arrow pointing up has become a standard, effective practice on the platform.

5. Utilize Your Profile Picture and Username

Your profile picture is your tiny billboard. Use a clear headshot or a simple logo that is easy to recognize. A confusing or low-quality photo can hurt your brand's credibility. Similarly, a clear, relevant username helps people remember you and find you later.

6. Make Your Landing Page Mobile-Friendly

Remember that 100% of your traffic from your TikTok bio will come from a mobile device. If your website is slow, hard to read, or difficult to navigate on a phone, people will leave in seconds. Make sure your landing pages are lean, load quickly, and have large, easy-to-tap buttons.

Final Thoughts

Putting a website in your TikTok bio transforms your profile from a content showcase into a powerful tool for your business or personal brand. By switching to a Business Account and following these steps, you can create a direct bridge connecting your audience from their For You Page to your shop, blog, or portfolio.

As you send more traffic from TikTok to your site, managing your content schedule and answering new questions becomes the next creative challenge. At Postbase, we designed our platform specifically for the new era of social media, where short-form video is everything. We give you a beautiful visual calendar to plan your content and a unified inbox for all your comments and DMs, so you can manage your growth on TikTok and other platforms without feeling overwhelmed.