How to Share an Instagram URL

Trying to share an Instagram link but can’t find the right URL to copy? You’re in the right place. Getting the direct link to an Instagram profile, post, or Reel is the kind of simple task that can feel surprisingly difficult if you don't know exactly where to look. This guide breaks down exactly how to find and share any Instagram URL, whether you’re on your phone or computer, so you can get back to connecting and creating.

Why You Need to Share an Instagram URL

Before we get into the step-by-step tutorials, let's quickly cover why this is such a useful skill for anyone building a brand or community. You might be a marketer looking to cross-promote, a content creator networking with others, or a business owner trying to drive traffic. Knowing how to grab the right link is foundational to your social media strategy.

Here are just a few common ways people use Instagram URLs:

• For your "Link in Bio": Directing your followers to a website, product, or another social profile from your Instagram bio.
• In your email signature: Adding a social icon that links directly to your professional or brand profile.
• On other social media platforms: Promoting your Instagram account on LinkedIn, X (formerly Twitter), your Facebook page, or your blog.
• For collaborative promotions: Tagging a partner in a blog post and linking back to their Instagram profile.
• On business cards and marketing materials: Using a QR code or a shortened URL to allow for easy, scannable access to your profile.
• To share a specific post: Sending a powerful Reel, an important announcement, or user-generated content directly to a team member, client, or friend via text or email.

Whatever your reason, the goal is always to make it as easy as possible for people to find you or your content. Now, let’s get into the specifics.

How to Find and Share Your Own Instagram Profile URL

Let's start with the most common need: finding the URL for your own profile. This is the link you’ll use in email signatures, on other social profiles, and in your link-in-bio tool. The method is slightly different depending on whether you're using the mobile app or a desktop browser.

On a Mobile Device (iPhone or Android)

Instagram actually gave this a dedicated feature to make it easier, though it's not always obvious. Here's the fastest way to get your link:

1. Open the Instagram app and go to your profile page by tapping your profile picture in the bottom-right corner.
2. Right below your bio, you’ll see buttons like "Edit Profile" and "Ad tools." Tap the "Share Profile" button.
3. A menu will pop up from the bottom with a few options:
   • Copy Link: This is the most direct option. Tap it, and your profile URL will be copied to your clipboard, ready to paste anywhere you need it.
   • Share Profile: This opens your phone's native sharing menu, allowing you to send the link directly to someone via messages, AirDrop, email, Slack, or another app.
   • QR Code: Instagram also generates a custom QR code for your profile. This is perfect for in-person events, printed flyers, or presentations where you want people to quickly scan and follow you.

For most day-to-day use, "Copy Link" is the option you'll use most frequently.

On a Desktop Browser

If you're already at your computer, this is the easiest method of all. There's no menu to navigate or button to find.

1. Open your web browser (like Chrome, Safari, or Firefox) and go to Instagram.com.
2. Log in if you aren't already, then click on "Profile" in the left-hand navigation menu.
3. Look at the address bar at the very top of your browser. The URL displayed there is your profile URL. Simply click on it, copy the entire thing, and you're good to go.

It will look like this: https://www.instagram.com/yourusername/

Pro Tip: You don't even need to log in to figure out your URL. As long as you know your exact username, you can construct the URL yourself. Just add your username to the end of "https://www.instagram.com/". For example, if your username is @sunshinecoffee, your URL is https://www.instagram.com/sunshinecoffee/.

How to Find and Share Someone Else's Instagram Profile URL

Need to link to a collaborator's page, a client's profile, or just share your favorite creator with a friend? Finding someone else's profile URL is just as straightforward.

On a Mobile Device

The process is similar to finding your own URL, just from a slightly different menu.

1. Open the Instagram app and navigate to the profile you want to share. You can do this by searching for their username or by tapping their name from a post or Story.
2. Once you're on their profile page, tap the three-dot menu (...) in the top-right corner of the screen.
3. A menu will appear. Tap "Copy Profile URL." The link is now on your clipboard.

Just like with your own profile, you can also access their QR code from this same three-dot menu, which is great for quick, in-person sharing.

On a Desktop Browser

Again, the web version of Instagram keeps things beautifully simple.

1. On Instagram.com, search for the user or navigate to their profile page.
2. Just like you did for your own profile, simply look at the URL in your browser's address bar.
3. Highlight the entire URL, copy it, and paste it wherever you need it.

How to Find and Share the URL of a Specific Post (Photo, Video, or Reel)

Sometimes you don't want to share an entire profile, but a single, specific piece of content. Whether it's a photo carousel, a short video, or a stunning Reel, every post on Instagram has its own unique URL.

For a Feed Post (Photo or Video on Mobile)

If you want to share a traditional in-feed post - either a single image, a carousel, or a video - from the mobile app, follow these steps:

1. Navigate to the post you want to share.
2. Tap the three-dot menu (...) that appears just above the post, on the right-hand side, opposite the user's name.
3. From the menu that pops up, tap the "Link" button, which often has a small chain-link icon next to it.
4. A confirmation message will appear at the bottom of the screen confirming "Link copied to clipboard."

For an Instagram Reel on Mobile

Sharing a Reel is a tiny bit different because the icons are in a different place. The three-dot menu has other functions here, so you'll use the share icon instead.

1. Find the Reel you want to share, either from the Reels tab or a user's profile.
2. On the right side of the screen, you’ll see a column of icons for liking, commenting, and sharing. Tap the paper airplane icon (Share button).
3. At the bottom of the next screen, you'll see a row of icons. Look for the "Copy Link" icon. Tap it, and the URL for that specific Reel is now on your clipboard.

On that same sharing screen, you also have the option to share the Reel directly to your other apps (Messages, X, WhatsApp, Snapchat, etc.), a helpful shortcut for quick sharing.

For Any Post on a Desktop Browser

If you're on a computer, sharing the URL for any type of post - photo, video, or Reel - works almost exactly the same way.

1. Navigate to the post you wish to share. You can find it by scrolling through your feed or by going to a user's profile and clicking on the post's thumbnail.
2. Click on the post to open it in its own dedicated pop-up view. This isolates the post from the rest of the feed.
3. Simply copy the URL that now appears in your browser's address bar. This is the permanent, direct link to that specific piece of content.

A post URL will always have this format: https://www.instagram.com/p/UNIQUE_POST_CODE/, while Reels have `/reels/` as a subdirectory. Both methods shared above automatically produce the right permalink.

With these straightforward steps, you can consistently grab the correct URL for profiles, regular posts, and Reels, whether you're working on a desktop or a mobile device. Knowing where to find the right link is a fundamental part of using Instagram effectively as a tool for your success.

Final Thoughts

Mastering how to find and share any Instagram URL - your own profile, someone else's, or a specific post - is a small but mighty skill for any creator, marketer, or brand builder. It's the foundational technique for cross-promotion, collaboration, and driving traffic where you want it to go, turning your Instagram into a more connected part of your digital ecosystem.

Once you are grabbing and sharing these links, managing them as part of a content strategy is often the next big challenge - especially when promoting across Instagram, TikTok, Reels, and Threads at the same time. At Postbase, we built our tool for this exact modern marketing reality. Our visual content calendar helps you plan short-form video campaigns and see exactly which links are going out when. Because we're built video-first and prioritize stable connections, you won't be left wondering if the Reel you carefully scheduled actually went live with the correct URL in the caption for maximum reach and trackability. We believe modern social media tools should reliably support the content formats that creators and social media managers use every day.