How to Share an Instagram Post to a Facebook Business Page

Sharing your Instagram posts directly to your Facebook Business Page saves a massive amount of time, keeps your content consistent, and expands your reach. If you feel like you're spending your days manually reposting content from one platform to another, there’s a much better way. This guide will walk you through exactly how to connect your accounts and share everything from feed posts and Stories to Reels, along with some pro tips to make sure your content lands perfectly every time.

Why You Should Connect Your Instagram and Facebook

Before we get into the step-by-step, let's quickly cover why this is such a powerful strategy for any business, creator, or marketer. Linking your accounts isn't just a gimmick, it’s a smart way to streamline your workflow.

• It Saves You Time: This one’s obvious but can't be overstated. Instead of creating, uploading, and captioning the same post twice, you do it once. That time adds up, giving you more freedom to focus on content strategy, community engagement, or other parts of your business.
• Maintains Brand Consistency: Posting the same core message and visuals across platforms reinforces your brand identity. It ensures that followers on both Instagram and Facebook get a consistent experience, which helps build recognition and trust.
• Expands Your Reach Instantly: Your Facebook and Instagram audiences aren't always identical. You probably have followers on one platform who don't follow you on the other. Cross-posting immediately puts your content in front of a larger, combined audience without any extra effort.

First, Link Your Instagram to Your Facebook Business Page

You can’t share anything until your accounts are properly connected. This is the single most important step. If your posts aren't sharing correctly, it's almost always because of an issue with this connection. You only need to set this up once.

Also, to make this work, your Instagram account needs to be set up as a Business or Creator account. If you're still using a personal profile, you can switch it for free in your settings by going to Settings and privacy >, Account type and tools >, Switch to professional account. Done? Great, let's link your accounts.

Connecting from the Instagram App (Easiest Method)

For most people, connecting everything through the Instagram app is the simplest and quickest path.

1. Go to your Instagram profile and tap Edit Profile.
2. Under "Public business information," tap on Page.
3. If an old or incorrect page is connected, tap Unlink Page first.
4. Tap Connect or Create. This will prompt you to log into Facebook if you aren't already.
5. Select the correct Facebook Business Page you manage from the list that appears.
6. Tap Done, and you're all set. The name of your Facebook Page should now appear in that Page section.

Connecting from Meta Business Suite (Best for Desktop Users)

If you prefer working from your computer or manage multiple assets, you can also establish the connection through Meta Business Suite.

1. Go to your Meta Business Suite dashboard.
2. In the left-hand menu, click on All tools and then select an icon like the Planner or Content. This will show your Page and Instagram profile in the top left.
3. If the Instagram account is not connected, you will see the option to Connect one under your Page's name, otherwise, your connected Instagram profile will appear.
4. If you need to connect your Instagram profile, simply select the connect button and log in to your account.

Once you've done this, your accounts are officially linked. Now comes the fun part: sharing content seamlessly.

How to Automatically Share Future Instagram Posts to Facebook

Setting this up will automatically push your new Instagram feed posts (photos, carousels, and videos) to your Facebook Page the moment you hit "Publish."

You can set this in your Account Center settings for a "set it and forget it" approach, or you can choose on a post-by-post basis as you publish.

Setting Up Automatic Story and Post Sharing

1. On your Instagram profile, tap the three horizontal lines in the top right corner and go to Settings and privacy.
2. Tap Account Center, then tap Sharing across profiles.
3. Select your Instagram account as the profile you want to share from.
4. Under "Automatically share," you'll see toggles for Your Instagram story and Your Instagram posts.
5. Toggle on one or both options. This will now push all future content of that type to your connected Facebook page. You can come back and turn this off anytime.

Sharing Manually When You Post

Maybe you don’t want every post to go to Facebook. In that case, you can choose to share each one individually right before you publish it. After you’ve written your caption and tagged people, you’ll reach the final screen where you can add a location. Scroll down, and you’ll see the Share to Facebook option. Simply toggle it on for that specific post. It will default to the last setting you used, so if you shared your last post, it will be on, if not, it will be off.

How to Share an Existing Instagram Post to Facebook

What if you want to share a great photo or video that's already live on your Instagram feed? You can absolutely do that. This technique shares the post's media and caption directly to Facebook as a new post.

1. Navigate to the Instagram post you want to share.
2. Tap the three dots (...) in the top right corner of the post.
3. Tap Share to...
4. From the list of apps that appears, choose Facebook. A separate window should pop up where you can customize your caption for Facebook. If the window doesn't appear, you may need to disable your pop-up blocker. Once ready, tap Publish. That’s it! The post will now appear on your Facebook page's timeline.

How to Share Instagram Reels and Stories

Sharing your vertical video content is just as important, but the process works a little differently, especially for Reels.

Instagram Reels

Sharing an Instagram Reel to Facebook has incredible visibility benefits thanks to Facebook's own push for the format. When you share a Reel to Facebook, Meta can recommend it to a massive new audience on Facebook.

1. As with posts, follow the steps to access Account Center through your profile's Settings section.
2. There, just be sure your connected Facebook page shows the Reels toggle is "On" to automatically publish your Reels to Facebook as you share them on Instagram.
3. As of this article's publication date, you cannot share old Reels to Facebook retroactively. This feature is only enabled for future Reels.

Instagram Stories

Your Stories can be shared automatically as well. This is an easy win for keeping your Facebook audience engaged with your daily, more personal content.

1. Go to Settings and privacy >, Account Center >, Sharing across profiles.
2. Tap your Instagram account.
3. Under “Automatically share,” make sure Your Instagram story is toggled on.

Best Practices: Make Your Cross-Posted Content Shine

Just because you can share everything doesn’t always mean you should hit copy-paste and walk away. A few small tweaks can make your cross-posted content feel native to Facebook and perform much better.

1. Optimize Your Caption for Facebook

An Instagram caption doesn't always translate perfectly to Facebook.

• Mentions: Instagram @handles will not automatically tag the correct Facebook page. After your content is shared, edit the Facebook post to re-tag pages using the proper @ mention to ensure they are notified.
• Hashtags: While hashtags are vital on Instagram for discovery, they have far less impact on Facebook. A wall of 30 hashtags can look strange and even spammy in a Facebook feed. For cross-posting, it's best to either remove most of them or trim them down to just 2-3 essential brand or campaign hashtags.
• Links: You still can't put clickable links in standard Instagram captions, which leads many to use the "link in bio" phrase. This CTA is pointless on Facebook, where you can use clickable links. If you share a post that mentions this, take a second to edit the Facebook post afterward and add the actual, clickable URL.

2. Remember Your Audience

Oftentimes, the demographic and tone on Facebook differ from Instagram. The Facebook audience may be slightly older and respond better to different types of content or questions. While it’s fine to share the same media, consider if the caption needs a slight adjustment in tone to better resonate with your Facebook followers. Don't be afraid to edit the Facebook post after it goes live to ask a different question or add more context.

3. Check for Flaws With Interactive Stickers in Stories

While many of the most useful Instagram Story stickers - like Polls and Quizzes - transfer directly to Facebook with little trouble, other stickers may not behave as nicely. Stickers for Contests or "Add Yours" templates are still developing, so it's important to check any interactive features on Facebook before you publish. This simple effort can make your content more effective and keep you in front of your audience across platforms!

Final Thoughts

Mastering how to share your Instagram content to your Facebook Business Page is a game-changer for streamlining your social media management. By connecting your accounts and understanding the smart ways to share posts, Stories, and Reels, you save valuable time while keeping your brand message consistent and reaching a broader audience.

As you grow, managing content for Instagram, Facebook, TikTok, and other platforms can start to feel chaotic all over again. Here at Postbase, we designed our platform to solve exactly that challenge. We give you a beautiful visual calendar to plan everything at a glance and let you schedule to multiple platforms at once, a must-have if you're hoping to master modern social media.