How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

Sharing your Instagram name seems simple enough, but getting it right means making it effortless for others to find and follow you. This guide covers all the methods, from verbally sharing your username to using direct links and custom QR codes for your business. We’ll walk through each option step-by-step so you can connect with new followers anywhere, anytime.
Before jumping into the "how," it's helpful to know the difference between the two main ways people find you on Instagram. They work together, but they're used in different situations.
Knowing which one to use is the first step toward getting more followers. Telling someone your handle at a coffee shop is perfect. Putting a long URL on a business card? Not so much. That's where other methods come in.
The most common way to share your profile is by simply telling someone your username. It’s personal, direct, and fast. However, its effectiveness depends entirely on how simple your username is.
If your username is @jen_likes_dogs_1998_xoxo, people will likely forget it or spell it wrong. The easier it is to say and remember, the better.
Consider these tips for a better handle:
When you have a simple handle, telling someone is easy: "You can find me on Instagram, my handle is @yourbrand." They can open their app, tap the search icon, and type it in. Done.
When you're communicating online, sending a direct link is the most efficient way to get someone to your profile. It's one click, no searching or spelling required. This is ideal for adding your Instagram to your email signature, website, or other online bios.
Your URL is always in the same format: instagram.com/YourUsername
On a Desktop Browser:
On the Mobile App:
For in-person interactions, a QR code is fantastic. Someone can just point their phone's camera at it and instantly be taken to your profile. It feels modern and removes all friction - no typing required. Instagram has officially moved from its old "Nametags" feature to a universal QR code system, which works with any standard camera app.
Now that you have your QR code saved as an image, you can use it in tons of places:
Sometimes you just want to send your profile to a friend or contact on another platform like WhatsApp, Messenger, or in a text message. Instagram makes this simple.
This method sends your profile link, a small preview image of your feed, and your name, making it an engaging way to share your profile in a direct message environment.
If you're using Instagram to build a brand, a community, or a business, sharing your profile needs to be part of a larger strategy. Here are a few ways to bake it into your daily marketing activities.
Don't assume your TikTok followers or your YouTube subscribers know you're on Instagram. Make it a point to cross-promote. Use a consistent username everywhere to make it easy for them.
Most creators and businesses use a link aggregator service (like Linktree, Beacons, or a custom landing page) in their Instagram bio. This page hosts all their important links. When promoting yourself elsewhere, you may want to drive traffic to this central hub rather than just one social profile.
You can share your bio link, which in turn features a prominent button or link to your Instagram profile. It’s an indirect but powerful way to funnel your entire audience from all platforms toward your key points of conversion - and your Instagram page is a big part of that.
Besides your email signature, use your email list to grow your Instagram following.
From a quick chat at a cafe to a global marketing campaign, there are dozens of ways to share your Instagram name. Choosing the right method depends on the context, but the ultimate goal is always the same: make it as easy as possible for people to find you, tap that "follow" button, and become part of your community.
As that new community grows, staying on top of all the comments and DMs can get overwhelming. We built a unified social inbox at Postbase to bring all your Instagram engagement, along with conversations from every other platform, into one clean, manageable view. You can plan and schedule all your content from a single visual calendar, too, which frees up time to focus on creating content your new followers will love.
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