Instagram Tips & Strategies

How to Share Your Instagram Name

By Spencer Lanoue
October 31, 2025

Sharing your Instagram name seems simple enough, but getting it right means making it effortless for others to find and follow you. This guide covers all the methods, from verbally sharing your username to using direct links and custom QR codes for your business. We’ll walk through each option step-by-step so you can connect with new followers anywhere, anytime.

Understanding the Basics: Your Username vs. Your Profile Link

Before jumping into the "how," it's helpful to know the difference between the two main ways people find you on Instagram. They work together, but they're used in different situations.

  • Your Username (or Handle): This is your unique identifier on the platform, always starting with the "@" symbol (e.g., @yourbrand). This is what you share verbally or type into the search bar. A great username is short, memorable, and easy to spell.
  • Your Profile URL: This is the direct web address for your profile (e.g., https://www.instagram.com/yourbrand). Clicking this link takes someone directly to your profile, bypassing the need to search. This is best for digital sharing, like in emails or on websites.

Knowing which one to use is the first step toward getting more followers. Telling someone your handle at a coffee shop is perfect. Putting a long URL on a business card? Not so much. That's where other methods come in.

Method 1: The Quickest Share - Your Username

The most common way to share your profile is by simply telling someone your username. It’s personal, direct, and fast. However, its effectiveness depends entirely on how simple your username is.

How to Make Your Username Shareable

If your username is @jen_likes_dogs_1998_xoxo, people will likely forget it or spell it wrong. The easier it is to say and remember, the better.

Consider these tips for a better handle:

  • Keep it short and sweet. The shorter, the better. @JensDogs is more memorable than @JenniferLovesHerGoldenRetrievers.
  • Avoid confusing characters. Numbers and underscores can be tricky when speaking. Does “_” mean “underscore” or “dash”? Is that a zero or the letter O? Stick to letters when possible.
  • Stay consistent. If possible, use the same username across all your social media platforms (TikTok, X, YouTube). This solidifies your brand and makes you easy to find everywhere.

When you have a simple handle, telling someone is easy: "You can find me on Instagram, my handle is @yourbrand." They can open their app, tap the search icon, and type it in. Done.

Method 2: The Digital Shortcut - Your Profile URL

When you're communicating online, sending a direct link is the most efficient way to get someone to your profile. It's one click, no searching or spelling required. This is ideal for adding your Instagram to your email signature, website, or other online bios.

Finding and Copying Your Profile URL

Your URL is always in the same format: instagram.com/YourUsername

On a Desktop Browser:

  1. Navigate to Instagram.com.
  2. Click on your profile picture to go to your profile.
  3. The URL in your browser's address bar is your profile link. Simply copy it.

On the Mobile App:

  1. Open the Instagram app and go to your profile page.
  2. Tap the "Share Profile" button located under your bio.
  3. From the menu that appears at the bottom, tap "Copy link."
  4. The link is now copied to your device's clipboard, ready to be pasted anywhere you like.

Where to Use Your Profile Link:

  • Email Signature: Add a clickable Instagram icon or a simple text link at the end of every email you send.
  • Website: Place it in your website's footer or on your "Contact" or "About" page.
  • Other Social Media Bios: Put your Instagram link in your bio on platforms like LinkedIn, X, or Threads.
  • Messages and Chats: When networking online, paste the link directly into the conversation.

Method 3: The In-Person Connection - Your QR Code

For in-person interactions, a QR code is fantastic. Someone can just point their phone's camera at it and instantly be taken to your profile. It feels modern and removes all friction - no typing required. Instagram has officially moved from its old "Nametags" feature to a universal QR code system, which works with any standard camera app.

How to Find and Customize Your Instagram QR Code

  1. Go to your profile page in the Instagram app.
  2. Tap the "Share Profile" button.
  3. A screen will pop up showing your username and a scannable QR code.
  4. Customize it! Tap on the screen to cycle through different colors and styles. You can even choose a selfie background or add emojis to make it stand out. This is a nice touch for matching it to your brand colors.
  5. Once you're happy with the design, tap "Save QR Code" or take a screenshot. This will save the image to your phone's photo library.

Creative Ways to Use Your QR Code

Now that you have your QR code saved as an image, you can use it in tons of places:

  • Business Cards: Print it on the back of your business cards for easy networking.
  • Event Flyers & Posters: Encourage event attendees to connect with you online.
  • Presentation Slides: Add it to the final slide of a presentation so the audience can follow you.
  • Product Packaging & Thank You Notes: If you run an e-commerce store, include a card with your QR code in every order.
  • Restaurant Menus or Table Tents: Get diners to follow your food account while they wait for their meal.
  • At Your Desk or in Your Store: A small, framed QR code at your checkout counter or on your desk can be a great conversation starter and an easy way to gain followers.

Method 4: Sharing Directly to Other Apps

Sometimes you just want to send your profile to a friend or contact on another platform like WhatsApp, Messenger, or in a text message. Instagram makes this simple.

Step-by-Step Instructions

  1. Navigate to your profile and tap the "Share Profile" button again.
  2. At the bottom, you'll see a menu with a few options.
  3. Tap the "Share Profile..." option (or a similar "share" icon).
  4. This will open your phone's native sharing menu. From here, you can choose to send your profile link directly through:
    • AirDrop (for nearby Apple users)
    • Messages (as an iMessage or SMS)
    • WhatsApp
    • Facebook Messenger
    • Slack, Discord, or any other messaging app you have installed.

This method sends your profile link, a small preview image of your feed, and your name, making it an engaging way to share your profile in a direct message environment.

Advanced Sharing Strategies for Brands and Creators

If you're using Instagram to build a brand, a community, or a business, sharing your profile needs to be part of a larger strategy. Here are a few ways to bake it into your daily marketing activities.

1. Promote It On Your Other Social Channels

Don't assume your TikTok followers or your YouTube subscribers know you're on Instagram. Make it a point to cross-promote. Use a consistent username everywhere to make it easy for them.

  • Mention your Instagram handle in your YouTube video descriptions and end screens.
  • Add your clickable Instagram profile link to your TikTok and X bios.
  • Create short-form videos actively telling people why they should follow you on Instagram. "For behind-the-scenes content that I don't post here, follow me on Instagram at @yourbrand!"

2. Feature It In Your "Link in Bio"

Most creators and businesses use a link aggregator service (like Linktree, Beacons, or a custom landing page) in their Instagram bio. This page hosts all their important links. When promoting yourself elsewhere, you may want to drive traffic to this central hub rather than just one social profile.

You can share your bio link, which in turn features a prominent button or link to your Instagram profile. It’s an indirect but powerful way to funnel your entire audience from all platforms toward your key points of conversion - and your Instagram page is a big part of that.

3. Bake It Into Your Email Marketing

Besides your email signature, use your email list to grow your Instagram following.

  • Welcome Series: When someone subscribes to your newsletter, include a call-to-action in the welcome email inviting them to follow you on Instagram for daily updates.
  • Newsletter Footer: Every newsletter should have social media icons in the footer that link directly to your profiles.
  • Dedicated Campaigns: Run a campaign encouraging your email subscribers to follow you on Instagram, perhaps teasing exclusive content they'll find there or even running a giveaway.

Final Thoughts

From a quick chat at a cafe to a global marketing campaign, there are dozens of ways to share your Instagram name. Choosing the right method depends on the context, but the ultimate goal is always the same: make it as easy as possible for people to find you, tap that "follow" button, and become part of your community.

As that new community grows, staying on top of all the comments and DMs can get overwhelming. We built a unified social inbox at Postbase to bring all your Instagram engagement, along with conversations from every other platform, into one clean, manageable view. You can plan and schedule all your content from a single visual calendar, too, which frees up time to focus on creating content your new followers will love.

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

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