How to Share a Google My Business Link

Your Google Business Profile is one of your most powerful marketing assets, but it only works if people see it. Knowing how to grab and share your profile link is the first step to turning online searchers into real customers. This guide breaks down exactly how to find the right link for reviews or general sharing and shows you the best ways to use it to boost your brand's visibility.

First, Let's Talk Strategy: Why Bother Sharing Your GMB Link?

Before jumping into the "how," it's helpful to understand the "why." Sharing your Google Business Profile (formerly Google My Business, or GMB) link isn't just about making your business easier to find - it's a direct strategy to improve your local SEO and build social proof. When you proactively share your link, you're not just posting a URL, you're actively building your business's online reputation one click at a time.

Here's what you actually accomplish by sharing it:

• Get More Reviews, Faster: The single biggest barrier to customers leaving a review is friction. If they have to search for your business, navigate to the reviews section, and then click "write a review," you've lost most of them. Giving them a direct link that opens the review submission box immediately can increase your review-gathering rate significantly. More positive reviews build trust and directly impact your ranking in Google's local map pack.
• Drive Direct Traffic and Actions: Sharing your direct profile link makes it easier for people to get directions, call your business, or visit your website. It's a shortcut that streamlines the customer journey, turning intent into action with a single tap.
• Boost Your Local SEO Signals: Every time someone clicks your link, lands on your profile, and engages with it (like checking hours, clicking for directions, or reading reviews), it sends a positive signal to Google. It tells the algorithm that your business is relevant, active, and helpful to local searchers, which can improve your visibility for important local keywords.
• Maintain Brand Consistency: Your GMB profile is a central hub for your business's vital information: address, hours, photos, and updates. Sharing it across your social media channels, website, and email ensures your audience always has access to the most current and accurate details.

Finding Your GMB Link: The Fast and Easy Way

Google offers a few different links, and choosing the right one depends on your goal. Are you looking to collect reviews, share your main profile, or provide directions? Here's how to get the link you need for any situation.

Method 1: The Direct "Ask for Reviews" Link

This is the most powerful link in your arsenal. It doesn't just take people to your profile, it takes them directly to the "Leave a Review" pop-up window where they can drop star ratings and write about their experience. Use this one whenever your main goal is to generate more reviews.

Here's how to find it on a desktop:

1. Make sure you're logged into the Google account that manages your Business Profile.
2. Go to Google Search and type in your exact business name.
3. Your business management panel will appear at the top of the search results. You'll see icons to "Edit profile," "Read reviews," "Messages," etc.
4. Look for a button that says "Ask for reviews" or a box titled "Get more reviews."
5. A pop-up will appear with your unique review link. Click the copy button next to the link.

The link will look something like this: g.page/your-brand-name/review. It's clean, short, and custom to your brand, which makes it perfect for sharing on social media or in emails.

Method 2: Finding Your General GMB Profile Link for Sharing

Sometimes you don't want to ask directly for a review. You just want to show people your profile, where they can see your service lists, photos, hours, and full Q&,A section. This is the link to use for your social media bios or website contact page.

The easiest way to get this link is through Google Maps:

1. Open Google Maps and search for your business name.
2. Click on your business listing to open its full profile on the left-hand side of the screen.
3. Click the "Share" icon.
4. A pop-up will appear with a shareable link. Click "Copy link."

This will give you a shortened link (usually starting with maps.app.goo.gl/...) that is trackable and much neater than the long, messy URL from the browser's address bar.

Method 3: Creating a Link a Customer Would Find Themselves

For more technical control, you can construct a custom link that behaves exactly as you want it to. This method involves finding your business's unique Google CID (Customer ID number), which requires a third-party tool. While more complex, this approach provides stable links that are useful for certain types of campaigns.

Once you find your business's CID number using an online service like BrightLocal's CID lookup tool, you can construct one of the following URLs:

• Maps Listing Only - The best "overall user purpose choice," as it gives the option of directions or scrolling a feed of reviews and menu without pushing the customer or adding bias. This is the best choice to send to anyone who hasn't purchased yet (such as in an ad campaign) and needs to get directions prior to their visit. This constructed URL will open your business listing directly in Google Maps. On iPhones, it may open in Apple Maps depending on the user's settings. While you can build it manually, using an online converter like Pleper's CID link maker is fast and easy. The pattern is: https://maps.google.com/maps?cid=YOUR_CID#
• Forced Review Box on a Map. An alternative method is to use your business's unique Place ID (PID) to create a link that opens the review box directly. Although it uses a different identifier, the outcome is similar to the “Ask for Reviews” link from Google's business panel. The URL would be assembled like this: http://search.google.com/local/writereview?placeid=Your_Unique_Google_PID. Tapping this link prompts the "Write a Review" dialog box.

Smart Strategies for Sharing Your GMB Link

Now that you have your link, what do you do with it? Just grabbing the link isn't enough, you need a strategy for distributing it. Here are some of the most effective places to share it.

On Your Social Media Profiles

Your social channels are key contact points for your audience. Make it easy for them to take the next step.

• Instagram Bio: Use your primary website link spot for your GMB review link when you're running a campaign to gather social proof. Or, if you use a link aggregator tool like Linktree, add your review link as a permanent button.
• Facebook Page: Customize the call-to-action button on your page to "Contact Us" or "Learn More" and point it to your GMB profile for easy access to directions. You can also create a pinned post asking satisfied customers to share their feedback with a direct link.
• LinkedIn Company Page &, Personal Profile: In addition to your company website, you can add your Maps URL in post updates - especially after sharing news about your business or a client success story.

In Your Email Marketing

Email is a direct and personal way to ask for feedback from people you know are your customers.

• Email Signature: Add a subtle, clickable link to your email signature. A simple message like "Happy with our service? Let us know on Google!" is low-pressure and visible on every message you send.
• Post-Purchase Automation: This is a game-changer. Set up an automated email that goes out 3-7 days after a customer order is fulfilled. The timing is perfect - they've had a chance to use your product or experience your service, and their memory is fresh. Personalize it with their name and thank them for their business before asking for feedback.
• Newsletter Footers: For a less direct approach, include a permanent "Review Us on Google" button or link in the footer of every marketing newsletter you send.

On Your Website

Integrate your GMB link into your site so a customer is never more than a click away.

• Contact &, Location Pages: Place the review link right next to your address and phone number. This is one of the most intuitive places for it to live.
• Thank You Pages: After someone fills out a contact form or makes a purchase, the "thank you" page is a high-engagement spot. Add a section that says, "We'd love your feedback!" with a direct link to your review form.
• Website Footer: Put the link in your site-wide footer along with your other social icons.

In Physical &, In-Person Touchpoints

Don't forget offline opportunities! Make it simple for in-person customers to pull out their phone and leave feedback on the spot.

• QR Codes: Generate a QR code that points to your GMB review link. Print it on business cards, receipts, table tents, service invoices, or even a sticker on your front door.
• In-Store Signage: A small, tasteful sign at the checkout counter asking customers to share their experience can work wonders, especially in retail, restaurant, and service-based businesses.

Final Thoughts

Sharing your Google Business Profile link is not just a one-off task, it's a small but powerful part of your ongoing marketing efforts. By grabbing the direct review link and strategically placing it where your best customers will see it, you create a simple feedback loop that builds your brand's reputation, trust, and local search visibility.

Of course, once you have your link, consistency is everything. I actually built Postbase to tackle this exact challenge. Instead of manually logging into every social platform to share updates or remind followers about leaving a review, you can plan and schedule all that content from a single visual calendar. It's designed for modern content like Reels and Stories and built to stay connected, so you can share your GMB link across all your platforms without the usual headaches and get back to business.