How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

Getting a direct link to your Facebook reviews feels like it should be simple, but it's one of those small, frustrating tasks that can easily eat up your time. This guide cuts through the confusion. We'll show you exactly how to find and share your Facebook review link so you can gather more positive feedback from your happy customers, build social proof, and grow your brand.
Before we get into the "how," let's quickly touch on the "why." Facebook quietly changed "Reviews" to "Recommendations" a while back, but their purpose remains the same: they are a huge source of social proof. When potential customers see that others have had a positive experience with your business, it instantly builds trust. Positive recommendations can influence purchasing decisions, improve your Page's visibility in Facebook search, and give you valuable feedback on what you're doing right.
Making it easy for customers to leave a recommendation is the most important step. Sending them to your Page and hoping they find the right button adds friction. A direct link, on the other hand, takes them exactly where they need to go, dramatically increasing the chances they'll follow through.
Here's the step-by-step process for getting that perfect, one-click link. The trick is to find your specific Reviews URL and then add a little extra something to the end to trigger the recommendation pop-up window.
This is the most reliable way to get an accurate link you can modify.
https://www.facebook.com/YourPageName/reviews/write to the end of the URL you just copied.https://www.facebook.com/YourPageName/reviews/writeThat's it! This is the golden link. When someone clicks it, they are instantly prompted to leave a recommendation, removing all the extra steps and guesswork.
You can get a general link via the mobile app, but you'll still want to modify it for the best result.
/reviews/write at the end.Heads-up: Facebook's mobile interface changes constantly. The desktop method of copying the URL and adding /write is by far the most straightforward and consistent way to get the link you need.
A long URL like https://www.facebook.com/YourAwesomeSmallBusinessHere/reviews/write isn't the prettiest thing to share, especially in text messages or on printed materials. This is where a link shortener comes in handy. It turns that long, clunky URL into a tidy, branded, and trackable link.
Tools like Bitly, TinyURL, or Rebrandly are great for this. For example, you could turn your review link into something clean and memorable like:
bit.ly/ReviewMyBiztinyurl.com/YourBizReviewThe benefits are clear:
Now that you have your perfect, direct review link, it's time to put it to work. Here are some of the most effective ways to ask for recommendations without being pushy.
This is a "set it and forget it" strategy. Add a simple call-to-action to your everyday email signature. A friendly line like, "Happy with our service? Leave us a review on Facebook!" with your short link is a passive way to catch people who have had a positive interaction with you.
The time a customer is most likely to leave a positive review is right after a great experience. Automate a polite thank-you email or SMS to go out an hour or a day after their purchase or service is complete. A simple script works best:
"Hi [Customer Name], thanks so much for your order! We hope you love it. If you have a free moment, we'd be grateful for your feedback on Facebook. It helps more people discover our business. You can leave a review here: [Your Short Link]"
For brick-and-mortar businesses, your printed materials are valuable real estate. Add a small note at the bottom of a receipt or on the back of a business card. For an even better experience, use a QR code generator (there are many free ones online) to create a code that links directly to your /write URL. Customers can simply scan it with their phone camera and be taken straight to the review screen.
People visiting your website are already engaged with your brand. Include a small, noticeable icon or text link in your footer that says "Review us on Facebook." This gives interested website visitors an easy way to share their feedback without you even having to ask.
You don't want to flood your feed asking for reviews, but a once-in-a-while prompt can be effective. Consider creating a nice graphic that showcases a recent 5-star review (with the reviewer's permission, of course) and use a caption like:
"We love hearing from you! Words like these from Jane Smith mean the world to our team. Have your own experience to share? We'd love to hear it: [Your Short Link]"
Did a customer just praise your work? That's the perfect moment to ask. It doesn't have to be awkward. Just say something natural:
"I'm so glad to hear you're happy with the result! Hey, if you have a second later on, a quick recommendation on our Facebook Page would really help us out. No pressure at all, but we'd appreciate it!"
After someone fills out a contact form, signs up for your newsletter, or makes a purchase, they often land on a thank-you page. This is another prime moment to ask. The user has already taken a positive action, so they are in a good frame of mind to help you out.
Keep these simple guidelines in mind to stay on the right side of Facebook's policies and your customers' goodwill.
/write link. The less work the customer has to do, the better.Gathering Facebook reviews is one of the most organic and effective ways to build your brand's reputation. By finding that direct review link and strategically sharing it with your happy customers, you empower them to become your best advocates, building trust one recommendation at a time.
Keeping up with reviews, comments, and DMs is part of a larger plan to manage your social media presence effectively. We know how chaotic this can feel - from scheduling posts across Instagram and TikTok to planning a content calendar to making sure no customer message gets missed. We actually built Postbase to bring all of that into one simple, modern place. With a visual calendar and a unified inbox for all your platforms, it helps you manage your content and community without the usual stress, letting you focus on what really matters: building relationships with your audience.
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.
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