Facebook Tips & Strategies

How to Share a Facebook Review Link

By Spencer Lanoue
October 31, 2025

Getting a direct link to your Facebook reviews feels like it should be simple, but it's one of those small, frustrating tasks that can easily eat up your time. This guide cuts through the confusion. We'll show you exactly how to find and share your Facebook review link so you can gather more positive feedback from your happy customers, build social proof, and grow your brand.

Why Facebook Recommendations Are So Powerful

Before we get into the "how," let's quickly touch on the "why." Facebook quietly changed "Reviews" to "Recommendations" a while back, but their purpose remains the same: they are a huge source of social proof. When potential customers see that others have had a positive experience with your business, it instantly builds trust. Positive recommendations can influence purchasing decisions, improve your Page's visibility in Facebook search, and give you valuable feedback on what you're doing right.

Making it easy for customers to leave a recommendation is the most important step. Sending them to your Page and hoping they find the right button adds friction. A direct link, on the other hand, takes them exactly where they need to go, dramatically increasing the chances they'll follow through.

How to Find Your Direct Facebook Review Link

Here's the step-by-step process for getting that perfect, one-click link. The trick is to find your specific Reviews URL and then add a little extra something to the end to trigger the recommendation pop-up window.

Finding the Link on a Desktop Browser

This is the most reliable way to get an accurate link you can modify.

  1. Navigate to Your Facebook Page: Open your web browser and go to the Facebook Page you manage.
  2. Click the "Reviews" Tab: Look at the navigation menu under your Page's name. You should see a tab labeled "Reviews" or "Recommendations." Click on it. If you don't see it, you may need to enable it in your Page settings (under Templates and Tabs).
  3. Copy the base URL: Once you're on the Reviews tab, look at the URL in your browser's address bar. It will look like this:
    https://www.facebook.com/YourPageName/reviews
  4. Create the Direct "Write a Review" Link: This is the secret step. To create a link that opens the "Do you recommend [Your Page Name]?" pop-up box automatically, simply add /write to the end of the URL you just copied.
    Your final, shareable link will be:
    https://www.facebook.com/YourPageName/reviews/write

That's it! This is the golden link. When someone clicks it, they are instantly prompted to leave a recommendation, removing all the extra steps and guesswork.

Finding the Link on a Mobile Device

You can get a general link via the mobile app, but you'll still want to modify it for the best result.

  1. Open the Facebook app and go to your business Page.
  2. Scroll down until you see the Recommendations or Reviews section.
  3. Tap anywhere in that box to open the full Reviews section.
  4. At the very top, Facebook will often prompt you with "Share your opinion to help others." If you tap on one of the review questions, it might give you a share option.
  5. A more reliable method is often to use the main Page share button (usually found near the top under the page name) to copy your Page link, and then manually type /reviews/write at the end.

Heads-up: Facebook's mobile interface changes constantly. The desktop method of copying the URL and adding /write is by far the most straightforward and consistent way to get the link you need.

Make Your Link Short and Sweet

A long URL like https://www.facebook.com/YourAwesomeSmallBusinessHere/reviews/write isn't the prettiest thing to share, especially in text messages or on printed materials. This is where a link shortener comes in handy. It turns that long, clunky URL into a tidy, branded, and trackable link.

Tools like Bitly, TinyURL, or Rebrandly are great for this. For example, you could turn your review link into something clean and memorable like:

  • bit.ly/ReviewMyBiz
  • tinyurl.com/YourBizReview

The benefits are clear:

  • It's Cleaner: A short link looks more professional and is less intimidating to click.
  • It's Trackable: Most shorteners offer analytics, so you can see how many people are actually clicking your review link.
  • It's Easier for Print: A short link is much easier to type out on business cards, receipts, or flyers.

7 Smart Places to Share Your Facebook Review Link

Now that you have your perfect, direct review link, it's time to put it to work. Here are some of the most effective ways to ask for recommendations without being pushy.

1. In Your Email Signature

This is a "set it and forget it" strategy. Add a simple call-to-action to your everyday email signature. A friendly line like, "Happy with our service? Leave us a review on Facebook!" with your short link is a passive way to catch people who have had a positive interaction with you.

2. Post-Purchase Emails or Texts

The time a customer is most likely to leave a positive review is right after a great experience. Automate a polite thank-you email or SMS to go out an hour or a day after their purchase or service is complete. A simple script works best:

"Hi [Customer Name], thanks so much for your order! We hope you love it. If you have a free moment, we'd be grateful for your feedback on Facebook. It helps more people discover our business. You can leave a review here: [Your Short Link]"

3. On Business Cards and Receipts

For brick-and-mortar businesses, your printed materials are valuable real estate. Add a small note at the bottom of a receipt or on the back of a business card. For an even better experience, use a QR code generator (there are many free ones online) to create a code that links directly to your /write URL. Customers can simply scan it with their phone camera and be taken straight to the review screen.

4. Your Website's Footer or Contact Page

People visiting your website are already engaged with your brand. Include a small, noticeable icon or text link in your footer that says "Review us on Facebook." This gives interested website visitors an easy way to share their feedback without you even having to ask.

5. Social Media Posts (Used Sparingly)

You don't want to flood your feed asking for reviews, but a once-in-a-while prompt can be effective. Consider creating a nice graphic that showcases a recent 5-star review (with the reviewer's permission, of course) and use a caption like:

"We love hearing from you! Words like these from Jane Smith mean the world to our team. Have your own experience to share? We'd love to hear it: [Your Short Link]"

6. After a Positive In-Person Interaction

Did a customer just praise your work? That's the perfect moment to ask. It doesn't have to be awkward. Just say something natural:

"I'm so glad to hear you're happy with the result! Hey, if you have a second later on, a quick recommendation on our Facebook Page would really help us out. No pressure at all, but we'd appreciate it!"

7. On a "Thank You" Pop-up on Your Website

After someone fills out a contact form, signs up for your newsletter, or makes a purchase, they often land on a thank-you page. This is another prime moment to ask. The user has already taken a positive action, so they are in a good frame of mind to help you out.

A Few Do's and Don'ts When Asking for Reviews

Keep these simple guidelines in mind to stay on the right side of Facebook's policies and your customers' goodwill.

  • DO: Make It Easy. The single biggest takeaway is to use the direct /write link. The less work the customer has to do, the better.
  • DO: Personalize Your Ask. Use their name whenever possible. A personal touch goes a long way.
  • DO: Get the Timing Right. Ask when the customer is most excited about their experience with your brand.
  • DON'T: Offer Incentives. Never offer discounts, gift cards, or free products in exchange for reviews. Facebook's terms of service strictly prohibit this, and it can get your Page into trouble.
  • DON'T: Be Aggressive. A single, well-timed request is all you need. Pestering customers is a surefire way to annoy them.
  • DON'T: Buy Fake Reviews. It's dishonest, customers can often spot them from a mile away, and it will destroy your credibility if you're caught.

Final Thoughts

Gathering Facebook reviews is one of the most organic and effective ways to build your brand's reputation. By finding that direct review link and strategically sharing it with your happy customers, you empower them to become your best advocates, building trust one recommendation at a time.

Keeping up with reviews, comments, and DMs is part of a larger plan to manage your social media presence effectively. We know how chaotic this can feel - from scheduling posts across Instagram and TikTok to planning a content calendar to making sure no customer message gets missed. We actually built Postbase to bring all of that into one simple, modern place. With a visual calendar and a unified inbox for all your platforms, it helps you manage your content and community without the usual stress, letting you focus on what really matters: building relationships with your audience.

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

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