How to Share Facebook Page Access

Granting someone access to your Facebook Page doesn't have to feel like handing over the keys to your entire brand. Whether you’re bringing on a new social media manager, partnering with a marketing agency, or giving a team member publishing duties, sharing access is a normal part of growing your business. This guide will show you exactly how to add people to your Facebook Page, explain what each permission level actually means, and help you manage your team securely and efficiently.

First, Understand What Each Role Can (and Can't) Do

Before you add anyone to your page, it's a good idea to know what kind of access you're giving them. Facebook has slightly different ways of handling permissions depending on whether your page uses the "New Pages Experience" or the "Classic" layout. We'll cover both, starting with the newer, more common setup.

Permissions in the New Pages Experience

Most modern pages use the New Pages Experience, which simplifies roles into two main categories: Facebook Access and Task Access. Think of it as giving someone full control versus assigning them specific jobs.

1. Facebook Access (Full Control)

This is the highest level of permission you can grant. Someone with Facebook Access essentially becomes a co-owner of the page and can manage it directly through Facebook or by using tools like Meta Business Suite. They can do everything you can do, including:

• Create, manage, or delete posts, Stories, and other content.
• Send and respond to messages as the Page.
• Review and respond to comments, including deleting them or removing people from the page.
• Run ads.
• See all Page performance insights (analytics).
• Most importantly: Add or remove other people with Facebook Access (including you!).

Who to give it to: Only trust this level of access to co-founders, business partners, or top-level directors who need complete administrative control.

2. Task Access (Partial Control)

Task Access is designed for employees, freelancers, or agencies who need to perform specific functions without having full control of the Page. You can get granular here, assigning permissions for only the tasks they need to handle.

Specific Task Permissions:

• Content: Gives the ability to create, manage, or delete posts, Stories, and Reels. This is perfect for a social media coordinator or content creator.
• Messages & Community Activity: Allows the person to respond to messages and comments, remove unwanted comments, and moderate the community. This is ideal for a community manager.
• Ads: Lets them create, manage, and delete advertisements for your Page. Give this to your digital marketer or PPC specialist.
• Insights: Provides view-only access to Page performance and audience analytics. This is great for an analyst or strategist who needs to pull reports but not post content.

Who to give it to: The vast majority of your team members, contractors, and agency partners should have Task Access. It follows the principle of least privilege, giving them just enough access to do their job and nothing more, which is much safer for your brand.

Permissions in the Classic Page Experience

If your page still looks the same as it has for years, you might be using the Classic layout. It has more role definitions, though the New Pages Experience accomplishes the same thing with its task system.

• Admin: The equivalent of "Facebook Access." Has total control and can manage all settings, including adding and removing other Admins.
• Editor: Can do everything an Admin can do except manage other people's roles and permissions. They can post, edit the page, send messages, and view insights. This is a common role for a head of marketing or senior social media manager.
• Moderator: Can respond to comments and messages, remove comments, and ban people. They cannot create or publish content. Great for a community manager.
• Advertiser: Can only create and manage ads and view insights. They cannot publish organic posts.
• Analyst: View-only access. They can see Page analytics and insights but cannot post, comment, or interact in any way.

How to Share Access to Your Facebook Page (New Pages Experience)

Ready to invite someone? The process is straightforward and happens within your Meta Business Suite or directly from your Page. Here’s the step-by-step process for the New Pages Experience.

1. Go to Your Page's Dashboard: Navigate to your Facebook Page. Once you are viewing it, click the "Manage" button, which is usually found near the top right of your page banner.
2. Find Page Access Settings: On the left-hand menu of your Professional Dashboard, scroll down and click on "Page Access." This will take you to the screen where you can see everyone who currently has Facebook or Task Access.
3. Start the Invitation Process: You'll see two sections: "People with Facebook access" and "People with task access." Decide which level of access the person needs and click the "Add New" button in that section.
4. Search for the Person: A pop-up will appear. In the search bar, type the name or email address of the person you want to invite. They must have a personal Facebook profile to be added. Select the correct person from the list that appears.
5. Assign Specific Permissions: This is a very important step. If you're granting Task Access, you'll be shown a list of toggles for Content, Messages, Community Activity, Ads, and Insights. Carefully select only the permissions they need for their role. If you are granting full Facebook Access, you'll have one final toggle allowing them full control. Read the descriptions carefully.
6. Send the Invitation: Click the "Give Access" button. For security, Facebook will prompt you to re-enter your password to confirm the action. Once you’ve done that, the invitation is sent!

The person will receive a notification on Facebook to accept the invitation. Their access will remain in a "pending" state until they do. An invite expires in 30 days if it's not accepted.

How to Give Page Access in the Classic View

If you're still on the Classic layout, the steps are a bit different but just as simple.

1. Navigate to your Page.
2. Click "Settings" in the top management bar (or in the left-hand menu).
3. In the Settings menu, click on "Page Roles."
4. Under the "Assign a New Page Role" section, type the person's name or email into the box.
5. To the right of the name box, there is a dropdown menu. Click it and select the appropriate role (Admin, Editor, Moderator, etc.).
6. Click "Add" and re-enter your password to confirm.

Just like with the New Pages Experience, the person will get a notification to accept their new role.

What Happens Next? How to Accept a Page Role Invitation

If you're the one being invited, the process is even easier. You'll receive a notification both on Facebook and likely via email letting you know that a Page owner has invited you to a role.

Simply click on the notification or the link in the email. Facebook will direct you to a screen where you can review the level of access you’re being offered. If it looks correct, click "Accept." That's it! You'll now be able to manage the Page according to the permissions you've been granted.

Best Practices for Managing Page Access Safely and Effectively

Granting access is easy, but managing it wisely is what protects your brand. Here are a few simple rules to follow to keep things secure and efficient.

• The Principle of Least Privilege: This is the golden rule. Always grant the minimum amount of access a person needs to do their job. Your content creator likely doesn't need access to Ads, and your ad specialist definitely doesn't need to delete other administrators. Task Access in the New Pages Experience is built for this.
• Never Use a Shared Login: It can feel tempting to create a single generic login to give to your team, but this is a security nightmare. If one person leaves, you have to change the password and inform everyone. Adding individual profiles also lets you see who posted or did what in the Page management logs, creating accountability.
• Conduct Regular Audits: At least once every quarter, review who has access to your Page. Go to your "Page Access" settings and check if everyone on the list is still an active part of your team. If a contractor's project ended or an employee left a month ago, remove their access immediately.
• For Agencies, Use Meta Business Manager: If you're working with an agency or a larger team of freelancers, asking them to set up a Meta Business Manager is the professional standard. They can then request access to your page as a "Partner," which keeps their business separate from yours and makes management far cleaner than adding dozens of individual emails.
• Communicate Clearly: When you invite someone, send them a quick message or email letting them know the invitation is coming and what you expect them to do with their new access. A little communication upfront can prevent confusion down the road.

Final Thoughts

Bringing team members into your Facebook Page shouldn't be a roadblock to your marketing efforts. By understanding the different permission levels and following a few simple security practices, you can confidently delegate tasks and collaborate with freelancers, agencies, and your in-house team to grow your brand's presence.

As our company scaled, we found managing individual permissions across every social platform was a huge time-sink. Hopping between user settings for Facebook, then Instagram, then X was inefficient and frustrating. We created Postbase to bring team collaboration into one unified platform. Instead of giving everyone direct access everywhere, you can invite your team into a single, organized space to plan, schedule, and approve posts, saving you from the hassle of managing individual user permissions ever again.