How to Share a Facebook Live Video

Going live on Facebook is one of the most effective ways to connect with your audience in real-time, but the broadcast itself is only the beginning. To truly maximize the impact of your live video, you need a smart sharing strategy. This guide breaks down exactly how to share a Facebook Live video - while you’re live, after the broadcast ends, and across other platforms - to extend its reach and get more mileage out of your content.

Why Sharing Your Facebook Live Is a Game Changer

You put time and effort into planning and hosting a live broadcast. Sharing it isn't just an extra step, it's how you turn a fleeting moment into a lasting asset. The initial live event captures the highly engaged viewers who are there with you in real-time. Sharing the video as a recording, however, lets you reach people in different time zones, those who were busy, and entirely new audiences discovering your content for the first time.

Each share multiplies your reach exponentially. It brings in new viewers who can watch the replay, engage with the comments, and follow your Page for future updates. Sharing isn't about just getting more views, it's about extending the conversation and the value of your content far beyond the initial live window.

How to Share Your Own Facebook Live Video

A solid sharing strategy involves three distinct phases: before you go live, during the broadcast, and after it's over. Mastering each one will help you build anticipation and keep the momentum going long after you've stopped recording.

Phase 1: Before You Go Live

The best time to start promoting your live video is before you even hit the "Go Live" button. Building anticipation can make a huge difference in how many people show up for the live event itself.

1. Schedule Your Live Broadcast: Instead of going live spontaneously, use Facebook's scheduling feature. Go to your Page, click "Live Video," and you'll see an option to "Schedule Live Video Event." This creates a promotional post on your Timeline that your followers can interact with.
2. Promote the Scheduled Post: Once your live event is scheduled, Facebook generates a unique post for it. Share this post everywhere! Post it on your Page, in relevant Facebook Groups, and on an Instagram Story with a countdown sticker. Encourage your followers to click the "Get Reminder" button so they're notified when you go live.
3. Cross-Promote on Other Channels: Don't limit your promotion to Facebook. Announce your upcoming live stream to your email list, on X (formerly Twitter), your LinkedIn profile, and anywhere else your audience hangs out. Always include the date, time, and a direct link to the scheduled post.

Phase 2: While You Are Live

This is where having a great co-host or a trusted team member comes in handy. It’s nearly impossible to share your stream effectively while you’re the one on camera, talking and engaging with the live audience. Assign someone the specific job of "Live Sharer."

Here’s the step-by-step process for them:

1. Find the Live Stream: As soon as you go live, your helper should navigate to your Facebook Page (or Profile) to find the video stream at the top of the feed.
2. Click the "Share" Button: Beneath the video player, there's a "Share" button. This little button is the gateway to reaching a wider audience in real-time.
3. Choose Your Sharing Method: Facebook provides several options here. Using a mix of them is the best approach.
   • Share to Feed (Most Common): This lets your helper share the live video to their own timeline or your Page's timeline again. It's critical to "Write Post" and add a compelling caption like, "We're live RIGHT NOW talking about the biggest social media mistakes to avoid in 2024. Join the conversation!" This gives context to anyone who sees the shared post.
   • Share to a Group: If you're a member of relevant, active Facebook Groups, this can drive a ton of high-quality viewers. Important: Always check the group's rules on self-promotion. Be a good community member. A post that says, "Hey everyone, we're having a live discussion about [Group's Topic] right now if anyone wants to join in!" is often well-received.
   • Share via Messenger: Your helper can send a direct link to the live stream to specific evangelists, partners, or past collaborators who you know will be interested. A personal message can be very effective.
   • Copy Link: This is arguably the most powerful option. Once the link is copied, your team member can jump over to other platforms. They can post the link on X, share it in an Instagram Story with a "Link" sticker, or drop it into a Slack or Discord community.

Ask your helper to do this at the very beginning of the broadcast and perhaps again halfway through to catch latecomers.

Phase 3: After the Broadcast Ends

Once you end your broadcast, Facebook automatically saves the entire video to your "Videos" tab. It is now a permanent piece of content on your Page with its own URL, ready to be shared and repurposed.

Here’s what to do next:

1. Optimize the Video Post: The original post might have a generic title. Click the three dots (...) on the post and select "Edit video."
   • Update the Title: Change it from something like "Your Page was live" to a descriptive, keyword-rich title like "Our Step-by-Step Guide to Organic Instagram Growth."
   • Refine the Description: Add a summary of what you discussed, including any links or resources you mentioned. Adding timestamps for key topics is a great way to improve the viewer experience.
   • Add a Custom Thumbnail: Upload an engaging thumbnail instead of relying on a random freeze-frame from the live stream.
2. Share the Replay: Now that the post is optimized, share it again. Use the "Share" button on the video post just like you did during the live broadcast. Announce that the replay is now available. A great caption would be, "Missed our live workshop on building a content calendar? The replay is up now! Grab your notebook and catch all the tips here."

How to Share Someone Else's Facebook Live Video

Sharing content from other creators is a great way to provide value to your audience and build relationships within your industry. If you find a live broadcast that you think your followers would love, sharing it is easy.

1. While watching the live video, look for the "Share" button. It's usually located at the bottom of the video player.
2. Click "Share," and you’ll get similar options like sharing to your feed or Messenger.
3. Always choose the option that lets you add your own text, like "Write Post" or "Share to Feed."
4. Add your own perspective! A good share includes context. For example: "Watching this fantastic live chat from @[CreatorName] about SEO for beginners. Her point about keyword intent is so good! Highly recommend." Tagging the original creator is a great way to start a conversation.

Beyond Facebook: Creative Sharing Strategies

To really squeeze every drop of value from your live video, think beyond a simple Facebook share. Your broadcast can be the foundation for an entire ecosystem of content across multiple platforms.

Embed Your Video on Your Website

Driving traffic from your own blog or website to your Facebook content is a smart move. Embedding the video replay in a relevant blog post gives your readers another way to consume the information. It's also great for SEO, as it keeps people on your website longer.

How to get the embed code:

1. Find the saved live video post on your Facebook Page.
2. Click the three horizontal dots (...) in the top-right corner of the post.
3. Select "Embed" from the dropdown menu.
4. Facebook will generate a snippet of HTML code. Click "Copy Code."
5. Paste this code into the HTML of your website page or blog post. The video player will appear right where you pasted the code.

You can even do this for a *scheduled* live video event to build a landing page for your broadcast ahead of time!

Repurpose Your Live Video for Other Platforms

Your finished live video is a goldmine of B-roll, clips, and pull quotes. The first step is to download the video. You can do this by opening the video, clicking the three dots, and selecting "Download video."

Once you have the file, here are a few ideas:

• Create short-form clips: Scan through the video and pull out the most impactful 30- to 60-second moments - a great tip, a funny story, or a key takeaway. Edit these into vertical videos and share them as Instagram Reels, TikToks, and YouTube Shorts. This introduces your content to brand new audiences on platforms dedicated to discovery.
• Make quote graphics: Did you say something particularly insightful or memorable? Turn that quote into a visually appealing graphic. Tools like Canva are perfect for this. Share these on Instagram, Pinterest, or LinkedIn.
• Write a summary blog post: Craft an article that summarizes the main points of your live video. Embed the full video replay at the top of the post and use the rest of the article to go into more detail on each topic.

Final Thoughts

Effectively sharing your Facebook Live transforms a single event into a versatile marketing asset that works for you long-term. By building anticipation before you go live, actively sharing during the broadcast, and repurposing the content after, you dramatically extend its lifespan and deliver value to a much broader audience.

Once that live video is done, all of those repurposed clips and graphics need a home in your content calendar. We know managing this multi-channel strategy can get complicated, which is why at Postbase, we designed our visual content planner to be simple and intuitive. You can easily plot out your core video post and then drag and drop the repurposed clips across your other platforms, creating a cohesive campaign in minutes. Because our platform was built for modern, video-first strategies, it handles short-form formats like Reels and TikToks seamlessly, ensuring your content is reliably scheduled and just works, every time.