How to Embed a Facebook Post

Embedding a Facebook post is one of the quickest ways to bring dynamic, credible social proof straight into your website or blog. Instead of just talking about a great customer comment or a viral video, you can show it, fully interactive and right from the source. This guide will walk you through exactly how to embed any public Facebook post, along with some best practices to make your content pop.

Why Bother Embedding a Facebook Post?

You might be wondering if it's worth the extra step compared to just taking a screenshot. Absolutely. An embedded post is more than just an image, it’s a live window into your social media world. Your website visitors can see the original post's likes, comments, and shares, which builds powerful social proof. It’s a dynamic and interactive element that can make your articles and pages far more engaging.

Here are a few great reasons to embed Facebook posts:

• Showcase Testimonials: A customer left a glowing review on your Facebook page? Embed that post directly onto your services page. It's far more authentic than just copying and pasting the text.
• Increase Engagement on Facebook: Embedded posts are fully functional. A visitor on your website can like, comment on, or share the post without leaving your page. This can drive new engagement and followers back to your Facebook profile.
• Add Rich Media and Context: Use Facebook posts to illustrate a point in a blog article. For example, if you’re writing about a recent event, you can embed a photo album or a video directly from your Facebook coverage. It provides visual context and breaks up long blocks of text.
• Share User-Generated Content: If a fan or customer tags your business in a great post, embedding it is a fantastic way to celebrate your community and show genuine appreciation.

Your Step-by-Step Guide to Embedding a Facebook Post

Got the perfect post in mind? The process of embedding it is surprisingly simple. Facebook has made this very straightforward, and it only takes a minute. Just remember, you can only embed public posts. If a post is from a private profile or a closed group, the embed option won't be available.

Here’s exactly how to do it:

Step 1: Find the Public Facebook Post You Want to Embed

Navigate to the Facebook Page or profile and locate the post. This can be a text update, a photo, a video, or even an album. Hover your mouse over the post to make sure you're on the direct permalink of that specific post.

Step 2: Open the Post Options Menu

In the top right corner of the post, you'll see a small icon with three dots (...). Click this icon to open a dropdown menu of options.

Step 3: Select the "Embed" Option

From the dropdown menu, click on "Embed." If you don't see this option, it's almost certainly because the post is not public. Double-check the small globe icon next to the date, which indicates a public post.

Step 4: Copy the Embed Code

A new window will pop up showing a preview of how the embedded post will appear. It also contains the code snippet you'll need. You'll see an option to "Include full post" which is usually checked by default - keep it checked if you want the post’s original caption and text to appear. Simply click the "Copy Code" button.

The code will look something like this:

<,iframe src="https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2F20531316728%2Fposts%2F10154009990506729%2F&,width=500&,show_text=true&,height=274&,appId" width="500" height="274" style="border:none,overflow:hidden" scrolling="no" frameborder="0" allowfullscreen="true" allow="autoplay, clipboard-write, encrypted-media, picture-in-picture, web-share">,<,/iframe>,

You don't need to understand what this code means, you just need to copy it.

Step 5: Paste the Code into Your Website

Now, head over to your website's content management system (CMS). You'll need to paste this code into the HTML editor of your page or blog post wherever you want the post to appear.

• For WordPress users: When you're editing a post or page, click the "+" icon to add a new block and search for the "Custom HTML" block. Paste the code you copied from Facebook directly into this block. When you preview the page, you'll see your interactive Facebook post ready to go.
• For other platforms (Squarespace, Wix, etc.): Look for an option to add a "Code Block," "Embed HTML," or a similar feature. These tools are designed for pasting in snippets like the one you just copied.

That's it! Save your changes, and the Facebook post will now be live on your website.

Embedding Different Types of Facebook Content

While the process is generally the same for most content, there are minor variations and some limitations you should know about.

How to Embed a Facebook Video

Embedding a video is just as easy, though the starting point is slightly different. Instead of clicking the three-dot menu, you'll click the "Share" button located beneath the video. In the share menu, one of the options will be "Embed." Clicking this works the same way: it will generate a pop-up with the HTML code snippet for you to copy and paste.

How to Embed Facebook Photos or Albums

Publicly shared photos or full albums can be embedded using the exact same steps outlined in the main guide. Find the photo or album, click the three-dot menu (...) in the corner, and select "Embed." Embedding albums is a great way to show off event photos or product galleries without making visitors leave your site.

Can You Embed Facebook Stories or Reels?

As of now, Facebook does not offer a native, simple "Embed" option for Stories and Reels in the same way it does for feed posts and videos. This is because these formats are designed to be consumed within the mobile app experience. While this may change in the future, your strategy for incorporating them on your website will need to be different. The best way is often to mention the Reel or Story in your content and link directly to it on Facebook or Instagram.

Best Practices and Troubleshooting Tips

Embedding is a powerful tool, but a few simple tips can help you use it effectively and avoid common pitfalls.

Always Give Credit

Only embed posts directly from the original source. This ensures the original creator gets the credit and engagement. Never screenshot someone else's content and upload it as an image, embedding is the proper and more effective way of sharing.

Provide Context

Don’t just drop an embedded post onto a page and walk away. Introduce it. Explain why you're sharing it, what it means for your audience, or how it relates to the rest of the content on the page. Your commentary adds value and frames the embedded content for your readers.

Test on Mobile Devices

Embedded posts are generally responsive, but it's always smart to check how your page looks on a mobile phone. Make sure the post fits within the screen and doesn't create any awkward formatting issues for your mobile visitors.

Don’t Overdo It

Each embedded post has to load scripts from Facebook, which can add to your page load time. One or two strategically placed embeds on a page are great. Ten or twenty might slow your site down considerably. Use them thoughtfully where they have the most impact.

Common Problems and Quick Fixes

• Problem: The post is showing an error or appears broken.
  Solution: This almost always happens for one of two reasons. Either the original post was deleted, or the owner changed its privacy settings from "Public" to something more restrictive. There isn't much you can do except find a different post to embed.
• Problem: The embedded post looks too wide or too narrow.
  Solution: Facebook’s embed code automatically tries to adapt to your site's width, but you can manually adjust it. In the code snippet, you can find width="500" (or another number) and change that value to better fit your page's layout.

Final Thoughts

Mastering how to embed a Facebook post gives you a simple, powerful way to make your website more current, engaging, and trustworthy. It helps bridge the gap between your social media presence and your primary online hub, creating a richer experience for your audience while simultaneously boosting your social proof.

Of course, embedding great content starts with having great content to share in the first place. Consistency and quality are what turn your social profiles into valuable assets. To get a handle on the creative process, we've found that using a visual calendar to plan campaigns and a reliable scheduler to get everything published on time is a game-changer. That's why we built Postbase - to streamline planning and scheduling across all platforms, so you can spend less time wrestling with tools and more time creating the kind of posts people want to share.